Author
Nataliia Fylypchuk
Marketing Specialist, Pelcro
Nataliia Fylypchuk is a Marketing Specialist at Pelcro, where she leads multi-channel content strategy and growth initiatives for a SaaS platform serving digital and print media publishers worldwide. She combines data-driven marketing with creative storytelling, and studied at Concordia University.
Nataliia Fylypchuk on LinkedIn (opens in a new tab)56 articles by Nataliia Fylypchuk
What Is an AI Harness? Plain-English Control for Subscription Operations
An AI harness lets you query data, run bulk operations, and manage subscriptions in plain English, with every change approved before it runs.
Sep 28, 20265 min readConversion Rate Optimization for Subscriptions
A practical guide to conversion rate optimization for subscription businesses: paywalls, checkout, and pricing tests that turn more visitors into payers.
Sep 21, 20264 min readCustomer Acquisition for Publishers & Associations
A practical guide to customer acquisition for publishers and associations: paywalls, free trials, and promotions that turn visitors into paying subscribers.
Sep 21, 20266 min readHigh Country News Grows Renewal Rate 26% with Pelcro
High Country News replaced manual, mail-based renewals with automated renewals on Pelcro, growing renewal rate 26% and retention rate 12% in two years.
Case StudiesSep 10, 20261 min readContent Marketing Strategies to Win Back Website Traffic
Google's AI Overviews and Discover feed are quietly draining publisher website traffic. Here's why, and how publishers are winning readers back without Google.
Sep 9, 20266 min readCPQ for Subscription and Membership Businesses
What is CPQ, and how does quote to cash work for subscription and membership businesses? A guide for publishers and associations quoting institutional plans.
Sep 1, 20265 min readMembership Management Software for Nonprofits
How nonprofits choose membership management software that fits a lean budget and mission-driven workflow, and how Pelcro's nonprofit software compares.
Aug 25, 20265 min readBest Association Management Software in 2026
Compare the best association management software and membership systems for 2026. See how Pelcro stacks up against Wild Apricot, MemberClicks, and more.
Aug 24, 20266 min readWhat Is AMS? Association Management Software Explained
AMS stands for association management software. Learn what AMS means, what it does, and how the right AMS software helps associations manage members.
Aug 20, 20264 min readPVA updates 10,000+ member accounts with Pelcro's AI Agent
A fulfillment problem decreased shipments on 10,000+ PVA member accounts each month. PVA's team used Pelcro's AI Agent to update them in batches of 200.
Case StudiesAug 14, 20261 min readEdWeek cuts customer support resolution time 64% with Pelcro AI
How Pelcro AI customer service tools helped Education Week cut average resolution time by 64% and first response time by 37%, with no added service costs.
Case StudiesJul 29, 20261 min readPelcro Release 3.2: Voice AI, Smarter Customer Insights & Activity Analytics
Release 3.2 brings a Voice AI customer support agent, AI-powered customer activity insights, an acquisition funnel, longer login sessions, and more.
Jul 27, 20268 min readAutomated Recurring Billing Software Explained
How automated recurring billing software removes manual invoicing and collections work, and how Pelcro's accounts receivable automation handles it.
Jul 9, 20264 min readBest Client Portal Software: How to Choose
What to look for in client portal software and how Pelcro's self-service portal cuts support tickets while improving the subscriber experience.
Jul 9, 20264 min readBest Recurring Billing Software: How to Choose
What to look for in recurring billing software and how Pelcro's invoice automation handles recurring, usage-based, and one-off charges automatically.
Jul 9, 20264 min readBest Revenue Recognition Software: How to Choose
What to look for in revenue recognition software and how Pelcro connects payment processing to ASC 606-compliant revenue reporting.
Jul 9, 20263 min readEnterprise Entitlement Management System Guide
What an enterprise entitlement management system needs to handle for group access, and how Pelcro's digital rights management supports it.
Jul 9, 20264 min readEntitlement Management vs. Usage-Based Billing
The difference between entitlement management and usage-based billing, how the two systems work together, and how Pelcro connects access control to billing.
Jul 9, 20264 min readChoosing Newspaper Subscription Management Software
How to choose newspaper subscription management software that unifies billing, digital entitlements, and print fulfillment for daily and weekly publishers.
Jul 9, 20264 min readSubscription Lifecycle Management Framework
The stages of a subscription lifecycle management framework, how to build one, and how Pelcro runs each stage on a single subscriber record.
Jul 9, 20264 min readChoosing Subscription Product Lifecycle Management
What subscription product lifecycle management covers, how to evaluate a platform, and how Pelcro runs acquisition through renewal on one system.
Jul 9, 20264 min readChoosing Subscription Revenue Management Software
What subscription revenue management software should do, how to evaluate one, and how Pelcro unifies billing, collections, and reporting on one platform.
Jul 9, 20264 min readPelcro Release 3.1: Email Automation & Renewal Reporting
Release 3.1 brings built-in email automation, a renewal summary report, a unified reports hub, Google One Tap login, longer plan intervals, and more.
Jul 8, 20265 min readAddress Validation Online Software: A Buyer's Guide
Address validation online software verifies and standardizes addresses at checkout to cut failed deliveries. See how it works and how Pelcro helps publishers.
Jul 6, 20264 min readFailed Payment Recovery Solutions: A Complete Guide
Failed payment recovery solutions retry declined transactions and win back lost subscription revenue. See how they work and how Pelcro recovers failed payments.
Jul 6, 20264 min readWhat Is Link Payment? A Guide for Businesses
Link payment lets customers check out with saved card details in one click. See what link payment is, how it works, and how Pelcro supports faster checkout.
Jul 6, 20264 min readPelcro Release 3.0: Segmentation, Revenue Forecasting & Google Sign-In
Release 3.0 brings behavioral event segmentation, a revenue waterfall report, MRR dashboard card, URL flow persistence, UI versioning, Google Sign-In, and more.
Jun 25, 20265 min readBenefits of Subscription Management Software for Publishers
The key benefits of subscription management software for publishers, from automated billing to churn reduction and smoother subscriber operations.
Jun 18, 20264 min readBest Subscription Management Software for Publishers in 2026
Compare the best subscription management software for publishers. Learn what to look for, how top tools differ, and why Pelcro leads for media companies.
Jun 18, 20267 min readPublications BLD chooses Pelcro for its subscription infrastructure
Publications BLD, a Montreal publisher of French-language youth science magazines reaching 370,000+ readers, picks Pelcro for print and digital.
Press ReleasesJun 17, 20263 min readPelcro Release 2.9: Smarter Search, Analytics, and Localization
Release 2.9 adds smarter search across admin areas, inactive collaborator states, an expanded analytics event catalog, locale-based formatting, and more.
Jun 10, 20265 min readLes Affaires cuts support resolution time by 95% with Pelcro AI
How Pelcro’s AI Customer Service Agent helped Les Affaires cut per-ticket resolution time by 95% and first response time by 97%, at no extra support cost.
Case StudiesJun 8, 20261 min readEntitlement Management System: What It Is and How to Choose One
Learn what an entitlement management system does, how it controls subscriber access, and what to look for when choosing one for your publishing business.
Jun 3, 20266 min read10 Essential Characteristics of Top Paywall Software (Plus
Choosing the right paywall software is a critical decision for publishers and digital businesses aiming to grow recurring revenue, optimize conversions, and build long-term customer relationships. A modern paywall platform must do more than block content: it needs to support flexible subscription models, offer seamless experiences, and integrate with broader subscription management platforms. In this guide, we break down the 10 essential characteristics of high-performing paywall software you sh
Feb 16, 20263 min readAI in Customer Service: How Publishers Can Respond 5× Faster
75% of CX leaders see AI as a force for amplifying human intelligence (Zendesk, 2024) and at Pelcro, we agree. In fact, we’ve seen it firsthand with our own customer support team: with the application of AI customer service, our ticket resolution time went from 5 days to less than a day. That’s an 80% reduction in resolution times. Across industries, leading support teams measure Time to Resolution (TTR) as the cornerstone of customer experience, which is defined as the average time between when
Oct 10, 20253 min readFive Offboarding Tactics That Strengthen Subscriber
Don’t treat your cancellation flow as a goodbye. It’s one of the most critical yet overlooked stages of your customer life cycle management. When done right, it can become a powerful subscriber retention strategy rather than a churn point.The goal isn’t to bury your cancel button so deep in the UX that you risk a lawsuit (looking at you, Adobe circa 2023), but to use that moment to remind customers of your value and even offer a better plan or upgrade.Below, we break down six offboarding tactics
Oct 8, 20254 min readSubscription Retention Strategies: How the New York Times
In this article, we’ll break down how the New York Times has redefined cancellation UX, and why publishers should pay attention. From smart offers, to value proofing their content, their flow illustrates how cancellations can become a driver of subscriber retention rather than a threat.
Oct 2, 20254 min readHow to use Pelcro across the subscriber journey to drive growth
Whilst Pelcro is often known as just a paywall software, our platform can do so much more. From onboarding to retention and churn reduction, Pelcro helps publishers optimize every stage of the subscriber lifecycle.Below, we outline some of the many use cases our clients already put into practice with Pelcro: from seamless onboarding and automated payments to AI-powered paywalls and community management.1 – Smooth Onboarding & MigrationChanging platforms is risky — failed logins, missed payments,
Aug 19, 20255 min readLessons from NYT, WSJ, FT and Substack: How to Build a
Reader loyalty isn’t left to chance. Leading publishers have turned their onboarding journeys into carefully engineered funnels: every click, from first visit to subscription, is orchestrated to maximize conversion and retention. We looked at how The New York Times, Financial Times, Wall Street Journal and Substack approach the problem. By reverse-engineering their tactics, we’ve mapped a ready-to-deploy onboarding flow that smaller publishers can adapt without reinventing the wheel.
Aug 18, 20255 min readThe San Francisco Standard's 165K Views Strategy [And An 8
Steal San Francisco Standard's growth strategy now and build your own social-first newsroom.While most local newspapers are desperately trying to figure out why their Facebook posts get three likes from the same three people every day, The San Francisco Standard is pulling in 165,000 views on TikTok for explaining housing policy. Their eight-part Instagram election series had people actually asking for more political content. When was the last time you heard that phrase?Since launching in 2021,
Aug 15, 20258 min readWhy Publishers Can't Ignore Video in 2025 (and How to
Video consumption has reached a tipping point that publishers can no longer ignore. TikTok alone generates over 1 billion hours of video watched daily, while YouTube reports that users consume more than 2 billion hours of content every single day.LinkedIn has seen a 300% increase in video uploads over the past two years, with video posts generating 5x more engagement than text-based content. Even traditional business audiences are demanding visual content over written articles.Digital video adve
Jul 1, 20256 min readTop Subscription Stories from June 2025
What publishers can learn from broader subscription strategy shifts:The subscription economy continued to shift in June 2025, with key moves from platforms in education, entertainment, and streaming—each offering lessons for digital publishers. From flexible tier upgrades to bundled value-adds and growing ad-supported models, these updates offer clear signals: subscribers want control, options, and perceived value. For media outlets, these strategies can be reimagined to drive loyalty, limit chu
Jun 10, 20252 min readWhat 923 Million Subscriptions Tell Us About the Future of
Subscription media is shifting in a new direction. The focus is changing from rigid monthly fees to flexible, dynamic models that give users more control and better value.In 2025, consumers are prioritizing personalization, convenience, and choice in how they access media, whether it's video, audio, news, or magazines. Rather than relying on a single service, they’re turning to bundles, ad-supported models, personalized mini-plans, and curated content experiences.The DCN Q1 2025 Digital Media Su
Jun 9, 20256 min readWhen Markets Panic: What Tariffs Teach Publishers About
Market turbulence and subscription churn share more than a few similarities. In both cases, external shocks trigger emotional responses, rapid reactions, and potential long-term consequences if not addressed strategically.In early 2025, the S&P 500 was up 1.2 percent year-to-date and had posted a 12-month return of 16.8 percent. However, by the end of April, following the implementation of the tariff policy, it dropped to a negative 5.3 percent. The shift was sudden and driven by uncertainty, pr
Jun 4, 20253 min readPelcro Release 1.87: Streamlined Refunds, ACH Support, and
Platform🟢 Feature: Ability to Cancel Pending Refunds from the PlatformWe've introduced the ability to cancel pending refunds directly from the platform. Collaborators can now select one or multiple pending refunds and use the new "Mark as Canceled" button, located next to the existing "Mark as Processed" action. This button is enabled only when pending refunds are selected, mirroring the behavior of other refund actions. This update is also supported via the core API, offering greater control
Jun 4, 20252 min readMIT Sloan Management Review and Pelcro Partner to Unify
MIT Sloan Management Review (MIT SMR), a trusted source of management insights for over 18,000 loyal readers, today announced a strategic partnership with Pelcro, a next-generation subscription management platform. This collaboration aims to streamline subscription offerings, elevate reader experience, and unlock significant growth opportunities for MIT SMR. Previously, MIT SMR faced challenges in managing its important group subscription business. Juggling multiple systems created operational c
Press ReleasesAug 5, 20242 min readPelcro and BlueLena Partner to Drive Audience Growth and
Pelcro, a leading billing and subscription platform, is partnering with BlueLena, an expert in audience engagement and reader revenue growth to offer publishers a powerful solution to streamline payment processes and propel audience and reader revenue growth. "We're thrilled to partner with BlueLena. Together we will empower publishers to unlock significant subscriber growth and enable them to focus on their content strategy.” - Andrew Morris, COO, Pelcro Through proven audience strategy, optimi
Press ReleasesJul 15, 20242 min readEdweek Market Brief Launches Unified Billing User
Pelcro, an all-in-one subscription and membership platform, is thrilled to announce that it is working with EdWeek Market Brief, Education Week’s business intelligence service. This collaboration marks a significant milestone in providing an enhanced and seamless experience for EdWeek Market Brief users. EdWeek Market Brief, a trusted source of education industry news and insights, has always been committed to delivering top-quality content and services to its users. The partnership with Pelcro
Press ReleasesJul 11, 20242 min readBoost Subscriber Lifetime Value (LTV) with Pelcro and Mather
In the competitive world of publishing, subscriber churn is a constant threat. Keeping readers engaged and satisfied over the long term is crucial for any publication's success. But what if you could leverage an algorithmic, audience-first approach to optimize your subscription offerings to boost revenue while minimizing churn?The Power of Pelcro and Mather IntegrationPelcro, a leading subscription management platform, has joined forces with Mather Economics, a data analytics powerhouse, to inte
Press ReleasesJul 3, 20243 min readBangor Daily News Partners with Pelcro to Automate Billing
Pelcro, a leading provider of recurring billing solutions, is thrilled to announce a strategic partnership with Bangor Daily News, a prominent newspaper serving central and eastern Maine. This collaboration empowers Bangor Daily News to streamline subscriber management and accelerate growth for their loyal print and digital audience."We're excited to be working with Pelcro because we have seen since the beginning that Pelcro understands the goals of newspapers in strengthening their newsrooms an
Press ReleasesJun 17, 20241 min readOxford American Goes Live with Pelcro for Streamlined
IntroductionOxford American, a leading literary magazine dedicated to showcasing the best writing from the American South, is excited to announce the successful integration of Pelcro, a dynamic subscription and membership management platform. This launch marks a significant milestone in enhancing the user experience and simplifying the subscription and donation processes for readers.Pelcro's innovative platform offers Oxford American subscribers and donors a seamless and intuitive experience, en
Press ReleasesMar 22, 20242 min readHCN Goes Live With Pelcro's Subscription Management Solution
High Country News (HCN), goes live with Pelcro to elevate user experience.
Press ReleasesFeb 13, 20242 min readPelcro & Star Observer Partnership: Driving Subscriptions in Australia
Star Observer, Australia’s independent LGBTI publisher since 1979, picks Pelcro to power subscriptions for its 200,000-strong audience across web, social, and print.
Press ReleasesJan 19, 20241 min readPelcro Announces Exciting New Partnership with Wondercade
Pelcro, a leading provider of customer engagement solutions and subscription management tools, is proud to announce its new partnership with Wondercade, a free email newsletter and website from Emmy and Tony Award-winning actor, and New York Times bestselling author Neil Patrick Harris. With this collaboration, Pelcro will be supporting and enhancing Wondercade’s user sign-up and registration process, creating a seamless experience for subscribers. Wondercade is a weekly email missive and alway
Aug 9, 20232 min readBlue Tent and Pelcro Join Forces to Enhance Subscription
Blue Tent, a trusted source of news and information relied upon by donors to guide their political and philanthropic giving, is thrilled to announce its partnership with Pelcro, a leading subscription management platform. This collaboration aims to revolutionize subscription services for Blue Tent’s dedicated readership, offering an elevated user journey and seamless subscription experience. As an esteemed platform in the realm of political and philanthropic giving, Blue Tent recognizes the i
Jun 14, 20232 min readPelcro and Atex Partnership: A Game-Changer for Media Companies
Pelcro partners with Atex to give CMS-powered publishers a turnkey subscription stack — combining content workflows with monetization in a single integration.
May 2, 20231 min read