What is audience segmentation for publishers?

Audience segmentation groups your readers into sets you can act on, such as subscribers who haven't logged in recently. Pelcro builds segments from the first-party subscription and behaviour data it collects through your paywall, checkout and accounts, for your signed-in readers.

How do I segment subscribers by behaviour?

Add event criteria to a segment: require that a reader has or has not performed an action, how often, and in what time window. Combine that with subscription criteria such as status, renewal and plan to narrow the group.

Can I build a segment without writing SQL?

Yes. Segments are built in the dashboard from plain criteria you pick and combine. There is no query language to learn and nothing to maintain in code.

What can I do with a segment once it's built?

Use it for promotional and renewal campaigns, dynamic exports that update as readers qualify, and to limit which plans or coupons a reader can use.

Does segmentation work for anonymous visitors?

No. Pelcro segments your known, signed-in readers from first-party data. It is not a data management platform for stitching together anonymous visitors from other systems.

Can a segment update automatically as readers qualify?

Yes. A dynamic export tied to a segment refreshes as readers enter and leave it, so the audience you act on stays current without manual rebuilds.

Customer data platform · Segmentation

Audience segmentation for publishers

Group your signed-in readers by their subscription and by what they do on your site, then put the segment to work in campaigns, exports and offers. No SQL, no third-party data.

Trusted by leading publishers worldwide

Already trusted by leading publishers worldwide

Case study

Exports and integrations with the tools you use

How segments work

See a segment take shape

Pick a rule. Pelcro shows the criteria it combines and a sample of what the segment matches. The numbers are illustrative.

1CollectPelcro records each reader's subscription and on-site activity.
2DefineCombine subscription criteria with event rules in plain terms.
3PreviewSee the readers a segment matches before you use it.
4ActivateFeed the segment to campaigns, exports, offers and access rules.

Preview

Combines an active subscription with a 'has not logged in' rule over the last 30 days.

Subscription: active

Event: no login in 30 days

Use for: win-back campaign

Use segment

Illustrative. The numbers are examples, not live data. Segments cover your signed-in readers.

Who it's for

Marketing teams running renewal and win-back campaigns by segment
Growth and editorial teams targeting readers by on-site behaviour
Teams that need dynamic exports and per-audience offers

Features

What it does

Subscription and behaviour criteria: Combine status, renewal, plan, price, dates, location and campaign key with on-site event rules.
Event frequency and time windows: Target readers who did or did not do something, how many times, and in what window.
Built for signed-in readers: Segments cover your known, signed-in readers, not anonymous traffic from other systems.
Dynamic exports: A segment can drive a live export that updates as readers enter and leave it.
Campaigns, offers and access: Use a segment for renewal and win-back campaigns, and to limit which plans or coupons a reader can use.
No query language: Build segments in the dashboard from plain criteria, with no SQL to write or maintain.

Last updated November 8, 2026

FAQ

Frequently asked questions

What is audience segmentation for publishers?: Audience segmentation groups your readers into sets you can act on, such as subscribers who haven't logged in recently. Pelcro builds segments from the first-party subscription and behaviour data it collects through your paywall, checkout and accounts, for your signed-in readers. See the customer data platform
How do I segment subscribers by behaviour?: Add event criteria to a segment: require that a reader has or has not performed an action, how often, and in what time window. Combine that with subscription criteria such as status, renewal and plan to narrow the group.
Can I build a segment without writing SQL?: Yes. Segments are built in the dashboard from plain criteria you pick and combine. There is no query language to learn and nothing to maintain in code.
What can I do with a segment once it's built?: Use it for promotional and renewal campaigns, dynamic exports that update as readers qualify, and to limit which plans or coupons a reader can use.
Does segmentation work for anonymous visitors?: No. Pelcro segments your known, signed-in readers from first-party data. It is not a data management platform for stitching together anonymous visitors from other systems.
Can a segment update automatically as readers qualify?: Yes. A dynamic export tied to a segment refreshes as readers enter and leave it, so the audience you act on stays current without manual rebuilds.

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Segment your audience with Pelcro

Combine subscription and behaviour data into segments, then use them for campaigns, exports and offers.

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