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Product · Paywalls

Newsletter Paywall to Grow Your List

Offer extra free articles in exchange for an email address, as a step before registration and payment. Turn readers into known contacts.

Trusted by leading publishers worldwide

Newsletter registration paywall example with an email gate
Newsletter email-gate paywall example
Free-registration newsletter paywall example

Newsletter paywall examples

Trusted by leading publishers worldwide

FriezeEducation Weekles affairesThe DayMotorSportThe Suffolk Times

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How a newsletter paywall works

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yourpublication.com/article

Investigation

Inside the year that reshaped reader revenue

Subscriptions overtook advertising for the third straight quarter, and the newsrooms that moved first are setting the terms for everyone else.

A real paywall in the wild

The New York Times registration wall
See real paywall examples

Best for

Who it's for

  • Publishers building an email list before monetizing

  • Teams that want known contacts to nurture toward subscriptions

  • Sites adding a registration step to the reader journey

Features

What it does

Email-for-access wall
Offer extra free articles when a reader gives an email address, as a lighter step than full registration.
A step in the paywall flow
The newsletter wall sits between the meter and registration, so readers move toward payment at their own pace.
Targeting rules
Show the email gate by location, device, referral source or content, so it appears to the right readers.
Feeds your subscriber data
Captured emails become customer records you can segment and target in later paywalls and campaigns.
Case studyTIMES REVIEW

421% more new subscribers one month after introducing a Pelcro paywall

Times Review Media Group put its free New York titles behind Pelcro's paywall. In March 2019 it launched a metered paywall on articles tagged premium, giving readers three free premium articles, and bounce rates stayed unaffected.

“Our partnership with Pelcro has seamlessly allowed us to evolve our digital business model. The Pelcro team has been incredibly responsive and has both the business and technical capabilities to radically modernize the distribution model for our brands.”

Andrew Olsen, Publisher, Times Review Media Group
Read the full case study
421%
Increase in new subscribers after one month of the paywall
3
Free premium-tagged articles before the meter asks readers to subscribe
85%
Of The Suffolk Times digital subscribers set to auto-renew after seven months

Last updated

FAQ

Frequently asked questions

What is a newsletter paywall?
A newsletter paywall offers extra free content in exchange for an email address, so you grow your list before asking for payment.
Where does it sit in the subscription funnel?
It sits between the metered wall and registration, as a lighter ask that turns anonymous readers into known contacts.
How is it different from a registration wall?
A newsletter wall asks only for an email in exchange for access, while a registration wall asks a reader to create a full account.
Can I target who sees the email gate?
Yes. You can show the newsletter wall by location, device, referral source, content tag or a custom rule.

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Capture emails first, build known-contact audiences, and move readers toward paid subscriptions.

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