What is an embedded paywall?

An embedded paywall shows inline within the article content instead of as a full-page modal, keeping the reader in context.

Inline vs full-page modal, which should I use?

Inline keeps readers on the page and feels less disruptive; a full-page modal is harder to bypass. Pelcro supports both, so you can test.

Can I style the embedded paywall to match my brand?

Yes. You can restyle Pelcro's paywall UI with CSS, or go fully headless and build your own components on the JavaScript SDK.

Does the embedded paywall work headless?

Yes. You can render it with Pelcro's prebuilt UI or build custom components on the Pelcro SDK and APIs.

Product · Paywalls

Embedded Paywall Inside Your Article

Show the paywall inline within the article instead of a full-page modal, so readers stay in context as they decide to subscribe.

Trusted by leading publishers worldwide

Embedded subscriber-only gate within an article

Inline email-registration gate embedded in an article

Embedded paywall examples

Trusted by leading publishers worldwide

See it in action

How an embedded paywall works

Try the demo

Paywall style

yourpublication.com/article

Investigation

Inside the year that reshaped reader revenue

Subscriptions overtook advertising for the third straight quarter, and the newsrooms that moved first are setting the terms for everyone else.

Keep reading with a subscription

See plans

A real paywall in the wild

See real paywall examples

Best for

Who it's for

Publishers who want the paywall to feel part of the page
Teams optimizing conversion with in-context prompts
Sites that prefer inline gating over full-page modals

Features

What it does

Inline, in-article placement: The paywall renders within the article flow rather than as a separate full-page overlay.
Inline or full-page styles: Choose embedded, wide-meter, regular-meter or newsletter styles to match where you want the prompt to appear.
Brand styling: Restyle the embedded paywall with CSS to match your site, or build your own with the Pelcro JavaScript SDK.
Targeting rules: Control exactly which pages and readers see the inline paywall using tags, URL patterns and custom rules.

Case studyTIMES REVIEW

421% more new subscribers one month after introducing a Pelcro paywall

Times Review Media Group put its free New York titles behind Pelcro's paywall. In March 2019 it launched a metered paywall on articles tagged premium, giving readers three free premium articles, and bounce rates stayed unaffected.

“Our partnership with Pelcro has seamlessly allowed us to evolve our digital business model. The Pelcro team has been incredibly responsive and has both the business and technical capabilities to radically modernize the distribution model for our brands.”
Andrew Olsen, Publisher, Times Review Media Group

Read the full case study

421%

Increase in new subscribers after one month of the paywall

Free premium-tagged articles before the meter asks readers to subscribe

85%

Of The Suffolk Times digital subscribers set to auto-renew after seven months

Last updated November 4, 2026

FAQ

Frequently asked questions

What is an embedded paywall?: An embedded paywall shows inline within the article content instead of as a full-page modal, keeping the reader in context.
Inline vs full-page modal, which should I use?: Inline keeps readers on the page and feels less disruptive; a full-page modal is harder to bypass. Pelcro supports both, so you can test.
Can I style the embedded paywall to match my brand?: Yes. You can restyle Pelcro's paywall UI with CSS, or go fully headless and build your own components on the JavaScript SDK.
Does the embedded paywall work headless?: Yes. You can render it with Pelcro's prebuilt UI or build custom components on the Pelcro SDK and APIs.

Get started

Launch your embedded paywall with Pelcro

Keep readers in context with an inline paywall, styled to your brand and targeted to the right pages.

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