Email marketing automation for publishers
Send renewal reminders, failed-payment notices and targeted campaigns from the same subscription records that run your billing and paywall. Send them from Pelcro, or keep the email platform you already use and let Pelcro keep its subscriber data up to date.
By submitting your email, you agree to opt in to marketing emails.
First name, your subscription renews on Renewal date
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Pelcro AI Studio · AI coding agent
Change signup flows from a prompt
Copy a prompt into Pelcro AI Studio. It writes the signup change against the Pelcro SDK and shows it right away in the live preview.
Try these in Pelcro AI StudioSignup fields
“Collect first name, last name and job title at signup”
Newsletter signup wall
“Build a newsletter signup wall”
Email that knows the subscriber
A generic email tool sees an address. Pelcro sees the subscription.
The emails that matter most to a publisher depend on subscription facts: whose plan renews next week, whose card was declined, who keeps hitting the paywall. Pelcro runs your billing and paywall, so it already knows these facts and can trigger emails from them.
Lifecycle emails, built in
15 ready-made emails cover invoices, renewals, cancellations, failed payments, expiring cards and trial endings. Switch each one on or off.
Campaigns to live segments
Segment on subscription status, renewal status, plan and reader behaviour, then send a campaign to that segment once or on a schedule.
Newsletters with consent
Offer newsletters at registration and in the account dashboard. Pelcro records consent when a reader signs up and keeps each subscriber's history.
Synced to your email platform
Already use Mailchimp, Klaviyo or SendGrid? Keep it. Pelcro syncs customers, newsletter lists and subscription events to it.
Built-in lifecycle emails
Automatic renewal and payment emails
Renewals and trials
Readers get a reminder before their subscription renews and before a free trial ends, ahead of any charge.
Failed payments and expiring cards
When a payment fails or a card is close to expiring, Pelcro emails the reader so they can update their payment details in time.
Your brand on every email
Your logo, brand colours, header, footer and legal address apply to every automated email at once. No per-template setup.
First name, your print edition is one click away
Hi First name, thanks for reading with your Plan name plan.
Automations
Send personalized emails to the right readers
Personalize without writing code
Add details like the reader's name, plan or invoice with a click. Before you send, preview the email as it will look for real customers in the segment.
One-time or on a schedule
Send an email once, or set it to run on a schedule. On behaviour-based segments, each run emails only the readers who joined the segment since the last run, not the whole segment again.
Unsubscribe handled
Every email sent through an automation includes an unsubscribe link in the footer automatically.
Paywall to inbox
Email the readers who keep hitting your paywall
Your paywall and your emails run on the same platform, so you can send an offer to readers who keep hitting the paywall. No list to export or upload.
- 01
Pelcro logs customer activity
Paywall views, registrations, logins, newsletter signups and checkout steps are recorded against each customer.
- 02
Segment on that behaviour
Build a customer segment from events, for example readers who saw the paywall several times in the last week.
- 03
Automate the email
Choose the segment in an automation and set a schedule. Every run emails only the readers who joined the segment since the previous run.
Behaviour-based segments include signed-in readers only. Anonymous sessions are not available for segmentation.
View documentationKeep your email platform
Already send with an ESP? Feed it subscription data.
Pelcro stays the source of truth
Subscription status, renewals and newsletter choices sync out from Pelcro, so segments in your email platform reflect what readers actually pay for.
Unsubscribes flow back
With Mailchimp, list unsubscribes sync back to Pelcro through a webhook, and newsletter lists can sync in both directions.
Webhooks for everything else
Renewal, trial ending, failed payment, expiring card and newsletter webhooks let any other email tool react to subscription events.
- Customers, merge tags, events; newsletters both ways
- Profiles, newsletter lists and events in real time
- Pelcro events mapped to dynamic templates
- MandrillPelcro events mapped to templates
Subscription, invoice and payment events
Customers and newsletter emails
Subscription and invoice data, event scenarios
What publishers say after moving to Pelcro
All customer stories“Since adopting Pelcro we've seen a significant increase in subscription rates, with more tools to communicate with readers and evaluate pricing options.”
“Pelcro's system has helped us improve the fluidity of our data flow between different systems.”
“We chose Pelcro because they appeared to do everything we wanted to do, and they did it in a way we were completely happy with.”
Get a free evaluation of your current funnel and user experience
Speak to an expertSee it in action
Turn paywall readers into subscribers
Watch Pelcro find readers who keep hitting your paywall, send them a personalized offer every week, and switch on built-in renewal emails.
FAQ
Email marketing automation questions
- What is email marketing automation for publishers?
- It is software that sends email based on where a reader is in their subscription: a renewal coming up, a failed payment, a newsletter signup or repeated paywall visits. It works best when it reads the same records as billing and access, which is how Pelcro is built.
- Which emails does Pelcro send automatically?
- Pelcro's Email Center has 15 automated emails: invoice created, invoice paid, invoice payment failed, refund issued, subscription created, renewed, updated and canceled, payment failed (retry), card expiring soon, upcoming renewal, trial ending, account created, password reset, and an optional order confirmation. You switch each one on or off and apply your logo, colours, header, footer and legal address. The wording of these templates is fixed. For your own copy, use an automation or your own email platform.
- Can I run renewal and churn-prevention campaigns?
- Yes. Build a subscription segment on renewal status, expiry date or plan, then email it with a Renewal or Promotional automation. If you would rather send from your own email platform, the Notification action fires a campaign.triggered webhook so that tool sends the message instead.
- Can emails be triggered by paywall activity?
- Yes, for signed-in readers. Pelcro records Paywall Displayed events for each customer. A customer segment can filter on those events by frequency and time window, and a scheduled automation emails readers as they enter the segment. Anonymous sessions are not available for segmentation.
- Do I have to replace my current email platform?
- No. Pelcro integrates with Mailchimp, Klaviyo, SendGrid, Mandrill, MAPP Empower, Omeda and Dialog Insight. Its webhooks cover renewals, trial endings, failed payments, expiring cards and newsletter changes for any other tool.
- How does Pelcro handle newsletter consent and unsubscribes?
- When a reader signs up for a newsletter, Pelcro fills in the consent record automatically and logs changes in the subscriber's history. Readers can unsubscribe from their account dashboard, emails sent through automations include an unsubscribe link, and Mailchimp list unsubscribes can sync back to Pelcro.
- Is the data behind my segments first-party?
- Yes. Segments and automations run on the customer, subscription, newsletter and activity records in your Pelcro account, which come from your own readers' signups, purchases and visits to your site.
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Start automating subscriber email with Pelcro
See how Pelcro ties renewal, payment and campaign emails to your subscription and paywall data.
By submitting your email, you agree to opt in to marketing emails.