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Customer data platform · Single customer view

A single customer view, for every reader

See one reader's subscriptions, payments, invoices, orders and logins on a single record, with every activity event linking back to the person.

Trusted by leading publishers worldwide

Already trusted by leading publishers worldwide

Exports and integrations with the tools you use

  • Google Analytics 4
  • Klaviyo
  • Mailchimp
  • Zapier
  • Meta

How the record is built

From an event to the whole record

Pick an activity event. Pelcro links it to the reader and opens their record. The details are illustrative.

  1. 1CollectSubscriptions, payments, orders and logins stream into Pelcro.
  2. 2UnifyThey resolve to one record per reader across your sites.
  3. 3OpenEvery activity event links straight to that reader's profile.
  4. 4ActSupport, billing and marketing work from the same single view.
Preview

Opens the reader's record: subscriptions, payments, invoices, addresses and logins.

Subscription: Print + Digital annual
Payment: Visa 4242
Last login: yesterday
Open record

Illustrative. The names and numbers are examples, not live data.

Who it's for

Who it's for

  • Support teams that need every subscriber detail in one place
  • Billing and ops teams reconciling subscriptions, payments and orders
  • Publishers running one reader identity across several sites

Features

What it does

Every detail on one record
Subscriptions, payments, invoices, payment methods, addresses, orders, support tickets and custom metadata.
A login timeline
The Activity tab lists each login with the modal used, the country and the platform.
Events link to the person
Every event in the account-wide activity feed opens that reader's profile and activity.
Customer Journey API
Return one reader's events in order through the API, for support tooling or your own views.
One identity across sites
Each email is unique per Pelcro account, and the same login works on every site you run on Pelcro.
First-party and current
Records come from your own checkout and billing; activity events appear within 1 to 3 minutes.

Last updated

FAQ

Frequently asked questions

What is a single customer view?
A single customer view is one unified record per customer, instead of their details scattered across separate tools. Pelcro builds it from the first-party subscription, payment and activity data it collects, so support, billing and marketing work from the same record. See the customer data platform
What is on a subscriber's record in Pelcro?
Each record has tabs for subscriptions, payments, invoices, payment methods, addresses, orders, support tickets, metadata and activity. The Activity tab is a timeline of the reader's logins with the modal, country and platform.
How do I see one reader's full activity?
Every event in the account-wide feed links straight to that reader's profile, and the Customer Journey API returns one reader's events in order.
Does the single customer view work across multiple sites?
Yes. Each email is unique per Pelcro account, and the same login works on every site you run on Pelcro, so a reader is one record across your properties.
How fresh is the data on a customer record?
Subscription and payment changes appear as they happen through Pelcro's own checkout and billing, and on-site activity events appear within 1 to 3 minutes.
Is a single customer view the same as a customer data platform?
The single customer view is the unified record per reader. The customer data platform adds segmentation, account-wide analytics and exports on top of those records. See audience segmentation

Get started

See every subscriber in one record with Pelcro

Bring each reader's subscriptions, payments, orders and activity into a single customer view.

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