First-party reader data, owned by you
Pelcro collects subscriber data through your own paywall, checkout, accounts and billing, unifies it on one record per reader, and lets you query and export it. Not a third-party DMP.
Trusted by leading publishers worldwide
Already trusted by leading publishers worldwide
Exports and integrations with the tools you use
How first-party data works
Ask your first-party data
Pick a question. AI Data Co-Pilot answers over your own subscription and activity data. The numbers are illustrative.
- 1CollectYour paywall, checkout, accounts and billing capture reader data directly.
- 2UnifyEvery signal lands on one record per reader, owned by you.
- 3AskAI Data Co-Pilot answers questions over it, without the data leaving Pelcro.
- 4ExportTake it anywhere with CSV, APIs, webhooks and integrations.
Counts subscriptions created by readers who viewed the paywall first, from your own data.
Illustrative. The numbers are examples, not live data. Your data never leaves the Pelcro environment.
Who it's for
Who it's for
- Publishers replacing third-party cookies with their own reader data
- Data and analytics teams that need one first-party source of truth
- Privacy and ops teams accountable for how reader data is held
Features
What it does
- Collected through your own site
- Data comes from your paywall, checkout, accounts and billing, not from third parties.
- One record per reader
- Subscriptions, payments, on-site activity and metadata unify on a single customer profile.
- Activity and Exports APIs
- Pull events, conversion, top pages and one reader's journey programmatically. Activity covers a 90-day window.
- Answers in plain English
- AI Data Co-Pilot answers questions about subscriptions, invoices, plans and customers without the data leaving Pelcro.
- Integrations you choose
- Send data to GA4, Klaviyo, Mailchimp, Zapier and Meta Pixel, plus webhooks for changes.
- Privacy and deletion controls
- Automatic deletion masks or clears a deleted reader's personal details and pseudonymizes exports.
Last updated
FAQ
Frequently asked questions
- What is first-party data for publishers?
- First-party data is information you collect directly from your own audience, rather than buying it or sourcing it from third parties. For a publisher that means subscriptions, payments and on-site behaviour from your paywall, checkout and accounts. Pelcro collects and unifies that data for you. See the customer data platform
- How does Pelcro collect first-party data?
- Activity comes from your own site through the Pelcro JS SDK and default UI; subscriptions, payments and accounts come from Pelcro's own checkout and billing. Events appear within 1 to 3 minutes.
- Is Pelcro a DMP?
- No. Pelcro is a first-party customer data platform built on your known, signed-in readers. It is not a data management platform for stitching together or targeting anonymous visitors from other systems.
- Does my reader data leave Pelcro?
- No. AI Data Co-Pilot answers questions over your data inside the Pelcro environment, and you decide what to export or connect. Nothing is shared unless you send it.
- How do I get my first-party data out of Pelcro?
- Export customers, subscriptions, invoices, payments, orders and segments to CSV, use the Exports API and the customer activity API, subscribe to webhooks, or connect GA4, Klaviyo, Mailchimp, Zapier and Meta Pixel.
- How does first-party data handle privacy and deletion?
- With automatic deletion on, a deleted customer's personal details are masked or cleared, exports are pseudonymized, and their activity log is removed.
Get started
Own your reader data with Pelcro
Collect first-party subscriber data through your own site, unify it, and keep it yours to query and export.
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