Author

Andrew Morris

Name: Pelcro
Address: Montreal, QC, CA
Price range: $$

Co-founder & COO, Pelcro

Andrew Morris is the co-founder and COO of Pelcro, working with companies to increase their recurring revenue by creating paywalls. Andrew studied at McGill University's Desautels Faculty of Management.

Andrew Morris on LinkedIn

179 articles by Andrew Morris

Oxford American Announces Strategic Partnership with Pelcro
The Oxford American, a revered nonprofit quarterly publication, proudly announces its latest strategic partnership with Pelcro, a leading All-In-One Subscription & Membership Management Platform. This collaboration marks a significant step in Oxford American’s mission to enhance user experience and propel growth. The Oxford American, has a rich history of showcasing the best in Southern literature, art, and culture. With a commitment to delivering high-quality content, Oxford American has attra
Press ReleasesSep 19, 20232 min read
Les Affaires Uses Pelcro to Boost Revenue & Increase
Introduction Les Affaires, a long-standing French-language monthly business-oriented newspaper has been in existence since 1928 and publishes 14 issues per year. With its rich history and focus on delivering quality business content, Les Affaires has built a strong readership base over the years and to continue their growth, Les Affaires entered into a fruitful partnership with Pelcro, a leading subscription and paywall platform.Problems Faced by Les Affaires Before Joining PelcroLes Affaires f
Case StudiesSep 13, 20232 min read
Navigating the Seas of Subscription Vendors: Maximizing ROI
Subscription vendors are the unsung heroes of media companies, helping them to boost their revenue and grow their audience. To maintain their competitive edge, media companies must keep a close eye on their subscription vendors and evaluate them regularly to ensure they are delivering the best possible Return on Investment (ROI). In this post, we’ll discuss ROI’s importance in assessing subscription vendors, key metrics, and maximizing scalability. Get ready to learn how to take your media co
May 15, 20233 min read
What’s new in version 1.62 of Pelcro Platform!
Address management enhancements 1. We have introduced more flexibility when customer addresses are being updated. Customers will now be able to update the state field as long as the address is not tied to any active subscriptions or e-commerce orders. This will save them the trouble of having to create a new address from scratch for instance, instead, you can apply the needed changes to an already existing address. New functionality to the MailChimp integration page You can now use this function
May 8, 20233 min read
How to Drive Conversions to Increase Market Share
As the economics of the world is changing every day, one of the key objectives for any media company is to increase the number of subscribers to their media content to expand their market share. In today’s fast-paced digital world, it’s important to stay ahead of the curve and try new and innovative ways to engage with your target audience. Here are some new ways to gain subscribers for added market share. 1. Optimize your content strategy for your target audience. Before you start creating c
May 4, 20232 min read
Enhanced subscriptions search engine, add entitlements to
Pelcro v1.61 adds SKU-level entitlements for eCommerce orders, a stronger subscriptions search engine, and quality-of-life upgrades for ops teams.
Apr 13, 20234 min read
From Chaos to Clarity: Revolutionize Your RFP Process
Creating a Request for Proposal (RFP) to evaluate subscription management vendors can be a daunting task. There are several common challenges that businesses encounter during the process. In this article, we will discuss these challenges and provide strategies you can use to overcome them. Define Project Goals The first step towards crafting a successful RFP for subscription management vendors is the most critical yet often the most neglected. It’s defining your project goals. However, this seem
Apr 10, 20232 min read
Creative Scrapbooker Magazine Drives Subscription Growth
How Scrapbooker Magazine used Pelcro to automate the renewal process and streamline the billing process. Creative Scrapbooker Magazine (CSB) is a popular paper crafting magazine that offers its readers tips and techniques for scrapbooking, card making, stamping, and mixed media projects. Like many subscription-based businesses, CSB was facing challenges in managing subscriptions, renewals and location-based pricing, which were leading to a decrease in revenue and an increase in administrative
Mar 24, 20231 min read
Cancel and Refund Improvements, Customer Balance
Cancellations and refunds are a necessary part of doing business, but they can often be a source of frustration for both customers and companies. Pelcro is committed to improving how cancellations and refunds behave, so that you have better experiences with their interactions when dealing with cancellations and refunds. This is only the tip of the iceberg for this release, so let’s get into it. Cancellations & Refunds Improvements We’ve revisited the cancellations and refunds interface so that
Feb 10, 20234 min read
Stars and Stripes Undergoes Full UI Facelift With the Help of Pelcro
It has been almost four years since Stars and Stripes, an independent news publisher serving the US military community, went live with Pelcro’s subscription management platform.
Case StudiesFeb 1, 20233 min read
The Day Chooses Pelcro to Manage Print and Digital
New London, CT: Renowned newspaper The Day goes live on the Pelcro platform. The acclaimed paper advances its technical capabilities by implementing a strategic paywall solution.
Case StudiesJan 5, 20232 min read
Creative Scrapbooker Magazine Goes Live With Pelcro
ALBERTA, Dec. 2022 – Canadian-based niche scrapbooking magazine chooses Pelcro as their new subscription and membership software provider. Creative Scrapbooker Magazine now manages both its print magazine subscriptions and the membership of its online VIP club (Village of Inspired People) through Pelcro’s all-in-one platform. After successfully migrating data from their previous provider, the online magazine now looks forward to utilizing the new features available in Pelcro platform to help g
Dec 15, 20222 min read
Adirondack Explorer Goes Live With Pelcro
Nonprofit Conservationist Publication Adirondack Explorer Goes Live With Pelcro With a Vision To Increase Subscription Revenue Saranac Lake, NY: Nonprofit publisher Adirondack Explorer goes live with Pelcro with the hopes of attracting more readers who are motivated to protect the Adirondack Park. The main goal was to address enthusiasts who are deeply invested in preserving and conserving the park. The publisher does so by managing subscriptions through the Pelcro platform. The Adirondack Explo
Dec 8, 20222 min read
Stop Rates: The Paywall’s Heart Monitor
Paywall conversion rates are pivotal to the sustenance of any given digital publication, especially when the publication is primarily funded by its readers. We often get asked, “which paywall strategy works best?”. And to provide you with an answer that can help you with planning, strategizing, and accomplishing your desired conversion-oriented objectives, we will take a rather unconventional route. So, in this blog, rather than answering the question of “which paywall strategy works best?”. W
Industry TrendsDec 1, 20223 min read
New Tap Integration, Failed Payment Retries, and More with
Pelcro’s latest release, V1.56, equips you with the tools needed to tackle all your churn-related problems. Having users fall through the cracks is a thing of the past. With this release, we have incorporated new revenue recovery features and time-saving billing solutions that will uplevel your collection process. We’ve also enhanced the user experience, added better functions to our campaign builder, improved the invoicing methodology, and much more! So without further ado, let’s dive into re
Nov 24, 20222 min read
How to Setup Your Paywall on WordPress?
We understand how overwhelming it can be when thinking about setting up a paywall on your website. And in some cases, the complexity of the integration process may steer some away from deploying paywalls because of how daunting the process may seem. However, in this blog, we will demonstrate just how easy the integration process can be when implementing paywalls on your WordPress site. Set Up Your Paywall in Under Three Minutes Believe it or not, you can set up a paywall and integrate your Wor
Nov 17, 20222 min read
3 Ways Pelcro Recovers Revenue and Increases Auto Renewals
As a successful subscription business, your job is to not only acquire new subscribers but to also make sure they stay and keep renewing for as long as possible. The best way to cover your bases is by using revenue recovery tactics to ensure your potential recurring customers are not falling through the cracks. Ideally, you want a platform that can automate this, so that your operational team can focus on more pressing matters, like running your business. How Pelcro Recovers Revenue Automated
Industry TrendsNov 7, 20222 min read
Paywall Plugins Vs Subscription Management Platforms
The “plugin vs platform debate” is one that most paywall seekers have sparked. But first, let’s understand what they both offer, what they have in common, and their differences. They both offer an effective content-gating solution to an ongoing content monetization problem, however, navigating these tools will be entirely different. Paywall plugins and subscription management platforms both will provide you with a paywall but they do not offer the same user experience and will not deliver the
Industry TrendsOct 27, 20223 min read
When To Use a Soft Paywall?
For the past decade, using paywalls has been the number one solution for digital publishers to help create a predictable revenue model. Monetizing content rather than relying on ad revenue empowered publishers and gave them the freedom to grow. However, selecting the right paywall strategy that would help and not hinder their business has always been a topic of debate among decision-makers. In this blog, we’ll be getting up close and personal with soft paywalls to help you decipher if this sty
Industry TrendsOct 20, 20223 min read
When To Use a Hard Paywall
With Paywalls on the rise, it is no surprise that 76% of American newspapers now have content gated behind paywalls. Paywalls became a saviour for the publishing industry, reoccurring and predictable income made paywalls the optimum solution for any media or news organization. When deciding to implement a paywall, you must decipher which paywall style is best for your business. In this blog post, we will discuss hard paywalls and the pros and cons when implementing this style. What is a Hard P
Industry TrendsOct 14, 20222 min read
Paywall Enhancements, Security Improvements, and an All-New
At Pelcro, we strive to continuously improve the user experience and add more value through the platform. With this release, Pelcro has incorporated a variety of new features which include a sophisticated marketing campaign builder, improved security, simplified accounting, the ability to create multiple paywalls and so much more. So, without further ado, let us jump into update V1.55. An All-New Marketing Campaign Builder As a business, one of the key elements to keep track of is the success
Oct 6, 20226 min read
Everything You Need To Know About Inline Paywalls
Virtual content walls, commonly known as paywalls, came into existence as a revenue-based strategy that secured the survival and growth of digital publishers around the world. However, with the implementation of paywalls, you can’t simply adopt the set it and forget it approach. A paywall is a business strategy like any other, with several success factors to be aware of. In the publishing industry, in-line paywalls are one of the most common styles of paywalls and in this blog, we will discuss
Industry TrendsSep 29, 20223 min read
Do Paywalls Actually Work?
The challenges of coping with today’s economic setbacks are indeed very real. For digital publishers, many discussions are taking place behind closed doors regarding how to preserve the livelihood of their publications while maintaining the loyalty of their readers. Paywalls have worked for many publications, however, they do not work instantly, as there are a lot of variables to consider. Some of those variables include; targeting, positioning, user experience, and more. Setting up a paywall
Industry TrendsSep 21, 20224 min read
Metered Paywall Best Practices
The birth of monetizing content started with print. A time when newspapers and magazines included columns, full-page and half-page ads as a way to make ends meet. By the time the internet entered homes, readers turned to their computers as a convenient way to consume news and information. This meant that publishers could no longer rely on print ads for their source of income and were forced to adapt, switching to digital ads for their new source of income, which came in the form of side column
Industry TrendsSep 14, 20223 min read
Examples of News Paywalls
It is no secret that paywalls have played a monumental role in the support and growth of digital newspapers since the downfall of ad revenue due to the rise of ad blockers. Publishers were left with no choice but to depend on their readers to maintain and preserve the stability of their service as a whole. While many remain skeptical about charging readers for content with the concerns of loss of readership, here are some examples of digital news outlets that have led the way and thrived thank
Industry TrendsSep 8, 20222 min read
Segment Your Customers by Their Respective Organization
What’s New in Pelcro’s Version 1.54 V1.54 release includes a variety of enhancements to the platform that will make managing subscriptions and memberships just a little bit easier. In the latest update, you can expect an organization-based customer segmentation feature that enhances Pelcro’s CRM functionality along with new accounting features that simplify the auditing process and help with data management and reporting. Additionally, some core API improvements have also been incorporated int
Aug 30, 20221 min read
How Paywalled Content Attracts More Readers
During the golden era of newspapers in the mid-20th century, publishers relied on a more transactional approach to sell their information. Take the penny press, for instance, the idea was that you pass around as many papers as possible for a penny, and that would be enough to cover all of the necessary running costs. Readers enjoyed the convenience of having newspapers delivered to their doorstep, mainly because they could not simply turn to Instagram or Twitter for news. Back then, most peopl
Aug 26, 20223 min read
Design Your Invoice From Scratch With Release v1.53
Building on the ideologies of analytic philosophy, we aimed to show logic and structure not by language but by action. We recognize that logical thought has to be shown rather than stated, and, even though there are some languages and methods of symbolism structure that convey that, communicating through action visualization brings it to another level. In this Pelcro release, we focused on creating logical workflows that ease the platform’s usage and alleviate confusion for your business. So w
Aug 3, 20222 min read
Zapier Integrations Now Available With Pelcro
Zapier, the workflow automation software now offers integrations with Pelcro’s Subscription Management Platform Montreal, QC: Pelcro announces that customers can now use Zapier for easy integrations with the Pelcro platform. As a business of any size and industry, time is of the essence, and can easily be wasted on mundane repetitive tasks that could easily be automated with a workflow. By integrating with Zapier, Pelcro takes the subscription and membership management journey to a new level o
Jul 12, 20221 min read
Release V1.52: Optimizing for Operational Efficiency
In today’s digital economy, your software is your competitive advantage. At Pelcro, we understand that our solution should anticipate your business needs in order to provide a world-class experience for the end user. Every new feature at Pelcro is designed to help you respond faster to customer needs, and adapt to a constantly changing market. This release comes from a sizeable amount of new features which are purely developed to maximize the potential of your products and services, at no added
Jun 30, 20222 min read
Indiegraf Completes a Successful Self-Serve Migration to Pelcro
Independent News Network Indiegraf Independently Migrates to Pelcro’s Subscription Management Platform Free From Engineering Support Vancouver, BC: Today, Indiegraf proudly announces its successful and fully independent migration to Pelcro’s subscription and membership management platform. By doing so, Indiegraf has been able to manage the subscribers of its partner publishers both autonomously and efficiently. The flexibility of the Pelcro software and the step-by-step documentation made the
Case StudiesJun 17, 20222 min read
Worldpay Now Configured With Pelcro
Leading global payment technology and services company can now be configured with Pelcro’s Subscription Management Platform Montreal, QC: Pelcro proudly announces that it has added another payment solution to its rolodex. Worldpay (formerly Vantiv) is a leading global payments technology and services company that seamlessly integrates payments processing and inventory management. This configuration is a milestone for Pelcro, as it broadens the variety of payment providers clients can use when
Jun 9, 20221 min read
6 Types of Fraud That Can Affect Subscription Businesses
Online fraud is almost the same size as world health or global military expenditures, in 2021 alone fraud has cost the global economy 5.1 trillion dollars in losses. A huge problem indeed, and one of the fastest-growing forms of theft. Nowadays, businesses are obligated to focus more of their time and effort on fraud prevention practices for the safety of their websites, employees, and most importantly their customer data. The problem is that fraud comes in many different forms and shapes, and
Jun 6, 20223 min read
Release V1.51
To enhance the effectiveness of your operations and optimize for growth, there has to be a core understanding of efficiency that is embedded in your business. Keeping this in mind, for this release we decided to focus on operational management. Specifically, how to shave off minutes in your day by simplifying the process of conducting certain tasks via the platform. The goal is to create a seamless experience that not only caters to your business needs but also exceeds them. We aimed to enhanc
Jun 2, 20223 min read
Media and Events Company Frieze Creates New Revenue Streams
The high-end contemporary art media and events company introduces a digital subscription and membership platform to build niche communities worldwide.
Case StudiesMay 17, 20224 min read
6 Tips to Improve Your Sign-up Process To Increase Conversion Rates
The ultimate goal for any subscription business is to increase conversion rates and reduce churn. However, that is easier said than done. The entire process of reaching target prospects, converting them into loyal subscribers, and retaining them as consistent customers can be challenging, but there are ways to increase your success rate. Optimizing forms is definitely one of those ways. Today’s customers are savvy but have a shorter attention span than ever before. According to a Microsoft st
May 9, 20224 min read
Discover Pelcro’s Latest Features in V1.50: Campaign
Release V1.5 In the world of economic evolution, an online business aims to offer the best possible experience to its customers to promote loyalty. One way of doing this is by ensuring that you are not only catering to the needs of the customer but also exceeding them. Below are some of Pelcro’s latest feature advancements that aim to do just that. This release focuses on improving the payment experience and tracking your conversions with ease. Latest Features: Vantiv Integration Introducing V
Product ReleasesMay 4, 20222 min read
EdWeek Experiences 24% Increase in New Business Since Switching to Pelcro
Education Week, America’s most trusted K-12 education resource, grew new business 24% after switching to Pelcro for subscriptions and group licenses.
Case StudiesApr 28, 20223 min read
5 Customer Support Strategies that Will Guarantee Happy Customers
It is no secret that the success of any business mainly relies on one crucial variable; customer satisfaction. Research shows that 77% of customers are more likely to recommend a company if their experience was a pleasant one. Your business might be offering an unparalleled product or service; but, if your customer support is unreliable, slow, and frustrating to work with, word will spread and it will cause churn and loss of new business. Investing in a reliable and effective customer support
Apr 22, 20223 min read
What Is a Paywall? 5 Reasons Why Your Business Needs One
What Is a Paywall? A paywall is an online virtual content barrier, whereby access is exclusively restricted only to users who have paid or signed up to subscribe. Paywalls are mainly useful for publishers who suffer from the inconsistent and unpredictable flow of income that is generated through their published news or content. It has been reported that over 76% of American newspapers now function based on some sort of paywall. This makes paywalls the optimum solution for any media or news or
Apr 13, 20224 min read
4 Reasons to Switch to a Hybrid Pricing Model for Your Online Business
What is a Hybrid Pricing Model? A hybrid pricing model is when you combine two or more pricing models for your online business. Businesses nowadays have been on the lookout for a variety of different billing strategies in order to both increase their conversions and increase the lifetime value of their customers. Your pricing strategy is a huge part of your overall business strategy and should not be taken lightly. Never underestimate the power of a well-thought-out and well-executed pricing m
Apr 5, 20224 min read
Pelcro Release v1.49 Pythagoras
Your data can be the wellspring of brilliant insights and empowering analytics that allows you to understand your users better. However, to reach that level of understanding and to be able to make decisions based on tangible proof and statistics, you need to collect, analyze, and manage your data effectively, and these are all things that the great philosopher Pythagoras excelled at. Pelcro’s latest release v1.49 was fastened under the motivation to improve analytics for its users. This release
Product ReleasesMar 24, 20223 min read
5 Ways You Can Use Subscriber Data to Up-Sell
Every subscription business owner should know that subscriber data is the single most important asset for your business. Subscriber data is the driving force for both new sales and upsells. The key is understanding the data and applying it correctly to your marketing campaigns. Keeping track of your subscriber data has never been easier with access to modern tools. It has also become increasingly important as competition stiffens. Understanding your customers on a deeper level has a direct cor
Mar 10, 20223 min read
Integrating Pelcro's Subscription Management Platform on Your Website
In this video tutorial, we show you just how quick and easy it is to get started on your subscription management journey by integrating Pelcro on your website. We will break down the platform basics and show you how to lay the groundwork so you can get started managing your subscriptions and memberships quickly. Previously we discussed the process of how to set up your products and payment plans, and also how to configure them. If you haven’t checked them out yet, we recommend doing so after d
Product ReleasesMar 3, 20222 min read
Pelcro Release v1.48 (Knight)
There are many data sets in the world, but not every data set is complete. Pelcro’s latest release, V1.48 pertains to the back-end, is purely API-driven. It is also a direct result of improving the information architecture. With this release, we’re laying the foundation for a more user-friendly process of data collection. One that will be so much more than just an API, and builds further to support upcoming projects and collaborations. The Pelcro team is excited about this release because it ex
Product ReleasesFeb 25, 20222 min read
3 Personalized Conversion Strategies To Increase Memberships
Introduction: Personalized conversion strategies are critical to getting the most out of your marketing efforts and driving membership sign-ups. Today consumers have come to expect personalized content as a standard, and businesses are forced to prioritize personalization efforts. Personalization is important because everyone wants to feel that the conversation is 1 to 1 and not 1 too many. Sending relevant and personalized messages is not just a nice touch, it gets results! Below are a few wa
Feb 18, 20222 min read
Best Strategies To Improve Conversion Rates As A Subscription Business
The goal of every subscription business is to improve conversion rates. By increasing subscription conversion rates and experiencing predictable MRR (monthly recurring revenue) growth at the end of each quarter this becomes possible. Statistics show that for most websites, 26-70% of users bounce immediately (i.e. leave the website without taking any action). Whether you are trying to attract leads on your website or landing page the advice is the same. You only have a few seconds to capture th
Feb 11, 20223 min read
Pelcro Platform Release v1.47 (Eliot)
“What do we live for, if it is not to make life less difficult for each other?” – George Eliot Introduction: Platform Release v1.47 is our first release of the year. As such, we focused on user experience and information architecture as the common themes of this release. We wanted to set a precedent for 2022 and beyond. V1.47 is inspired by George Eliot (Mary Ann Evans), because of the need to delve into realism and psychological insight. Our team uses these characteristics to understand and im
Product ReleasesJan 28, 20222 min read
Pelcro Update v1.46; ‘Locke’d and Loaded
Introduction: As the year concludes and the final quarter comes to an end; we wanted to seal this year with a Pelcro update that elevates business development and customer understanding. This way, you have a better understanding of your customer and subscriber insights. Which results in helping you set the right goals to position your business better, as the new year approaches. Centered around enhancing data insights we are excited to announce Pelcro update v1.46 (Locke). Prevalent through a
Product ReleasesDec 20, 20213 min read
Platform Update V1.45; Derrida
“What cannot be said, above all, must not be silenced, but written.” -Jacques Derrida Introduction: We are back with another Pelcro platform update! This platform update is full of new visual communication improvements, API enhancements, and your run-of-the-mill security checks, that just keep getting better. Inspired by Jacques Derrida, the famous Algerian-French philosopher and the founder of deconstruction. Why? The theme of this update is going through the different components of our platf
Product ReleasesDec 3, 20213 min read
3 Reasons Why Our Social Login Feature Is Great For Your Business
Introduction: As you may know by now, we spend most of our time thinking of new ways where you can improve your business on our platform. We do this by researching and providing new incentives through features and enhancements. These features and enhancements would result in an increase in your conversion rate and drive up your sales, like our social login feature. If you classify as a lead generation-oriented website, research shows that the average website bounce rate is about 30%-50%. Thi
Product ReleasesNov 15, 20213 min read
Pelcro Webinar – How To Start, Grow, and Optimize Your
Introduction: Throughout our client calls, we tend to come across questions that trouble the minds of all membership and subscription business owners and operators. Regardless of the industry, there is a shared consensus that the ultimate goal is to reduce churn, ideally both customer churn and revenue churn as well. Although the question still remains how? How do businesses minimize churn while effectively grow and optimize memberships and subscriptions? What about if you want to start, whe
WebinarsNov 3, 20212 min read
Pelcro Update v1.44 Plato – Building On The Greats.
Perfecting our platform is an integral part of the Pelcro process. We constantly strive to push the limits to provide a great user experience and functionality. We are aiming to enable your business to connect your audience, customers, partners, and systems in a way that is both pleasant and productive when using the platform. Our platform update aims to please and ease the subscription management operations for both you, as well as your subscribers. Update v1.43 was centered around user experi
Product ReleasesOct 25, 20213 min read
Setting Up Products and Payment Plans – Pelcro Plain And
Back again with another episode of Pelcro Plain and Simple! Where we take you through a seamless journey of how to set up and get the most out of your Pelcro account and the platform. Bite-sized and easy to consume, you can watch this any time, anywhere. So bring some snacks and find a comfortable seat. We are about to get started on setting up your products and payment plans. What To Expect: This episode is all about setting up the products and payment plans for your website on the platform
Oct 13, 20212 min read
Update v.43: Protagoras Perfecting User Experience
Our Pelcro update is back again, and we have some surprises for you. At this point, improving our platform to provide the best experience for our clients has become an integral part of our process (and a way of life). We take our time to really understand your comments and reflect them on our platform. When it comes to usability, there are always many ways in which we can improve the experience for our clients. Ultimately, we simply believe that user experience isn’t based on what our platfor
Sep 23, 20212 min read
The Fastest Subscription Platform Just Got Faster
Just like the industry itself, we are constantly evolving to ensure that our new features are improving your overall business. Adding value to you and your customers through our variety of services. Focusing on user experience at the core of all our updates and changes. This time it’s all about creating a fast checkout process for our clients and their users. It’s important to improve and adapt to the needs of our clients and their users. Our new saved addresses and credit card details featur
Sep 7, 20212 min read
V1.42 Pelcro Update; Praising Pliny
“True glory consists in doing what deserves to be written; in writing what deserves to be read” – Pliny The Elder At Pelcro, we always aspire for adaptability by design. That is to say, with every new release, we use your feedback to introduce and enhance features for a digital ecosystem that drives better business value. We’re certainly excited to share our Pelcro update with our latest and greatest release: v1.42 (Pliny). Why Pliny? Pliny the Elder, was a Roman author, philosopher, and nava
Sep 2, 20212 min read
Setting Up An Account – Pelcro Plain And Simple Ep. 1
How To Set Up An Account On Pelcro? Getting started can seem a bit overwhelming, but the beauty of the Pelcro process is that you don’t need to be a tech genius to master the platform. With our short, bite-sized tutorial videos we will show you how to set up and get the most out of your account. That’s not to mention all the little tips and tricks you might have not discovered yet. All you need to do is find a comfortable seat and get ready to be taken on a journey through Pelcro. How It’s Go
Aug 11, 20211 min read
‘Saved and Followed’ Feature Elevating Your User Experience
When we think of online subscriptions or memberships, it’s easy to associate them with content/feature access. Of course, access to gated content or premium features is a great incentive to subscribe, but it’s not the only reason users choose to do so. A huge determining factor is the user experience. One that fosters engagement and loyalty by offering a personal, memorable experience, matters. If you’re considering ways to do so or wondering how this can be achieved, you’re in luck. What if I
Jul 28, 20212 min read
Pelcro’s Advice? Go With Group Subscriptions!
As a business owner or manager, there are a few things you’d want to capitalize on. Specifically when operating an online business or platform such as a subscription service. Maximizing profit through subscriptions and subscribers is one of them. Whether individual subscriptions or group subscriptions, the most important thing is to get people signing up. Gone are the days of having to go door to door to each potential customer or subscriber. We are here to introduce to you the solution. Grou
Jul 21, 20213 min read
Setup Identity, Authorization, and Billing in 5 minutes
Fast, seamless, and simple! That’s what you should expect when using Pelcro’s state of the art software. So sit back, check your audio, and get ready for one of our timely Tech Talks. We give your website a subscription solution. Aiming for greatness and focusing on improving and revolutionizing our software. We are here to give you the best user experience possible. Creating a straightforward and effortless implementation, while ensuring your team can embed our solution into your website via
Jul 14, 20211 min read
PELCRO UPDATE: Taking You Beyond With Integrated Software Solutions!
Introducing Galileo Focused on adapting and evolving our minds, knowledge, and our integrative software. We at Pelcro believe that as things develop one important aspect of our work must always stay the same; quality. From our user-centered experience to our integrated software solutions. We know that it’s just as important to identify the right data-driven measures to determine guiding sensors. Aiming to create a constant stream of information to evolve our integrative features in Klaviyo, Se
Jun 30, 20213 min read
Increase Website Conversions with Apple Pay and Google Pay
Long gone are the days where only cash was used for accepting payments. Various instant payment methods are now possible thanks to technological advances. When setting up your website to receive subscription payments from customers; finding out which types of payment methods to use is essential for your business. Not only because there are different types to choose from, but because all of them can be your gateway to maximize revenue opportunities. This is where digital wallets like Apple Pay
Apr 27, 20217 min read
How to Get the Fastest Subscription Process on Your Website
There is no denying that your website can be the most powerful marketing tool at your disposal. It is your salesman that’s working 24/7, and as such, could be a centerpiece of your marketing efforts. Since your website is the first stop for new visitors, providing a fast subscription process is crucial. This is to attract and retain customers. The fact is, if your UX design and accessibility click with your target audience, your product prospers and grows. To that part, sometimes you are not
Mar 30, 20217 min read
Pelcro Update: Introducing v1.38 (Hypatia)
At Pelcro, we’re always improving and updating our systems. Consequently, this allows us to continue providing our clients with tools and systems that add real value to both them and their users. Therefore, we are introducing Pelcro’s newest update, v1.38 (Hypatia). This new release introduces an improved user interface that provides a better experience upon registration. For example, we’re also adding lots of improvements to the address functionality in the platform. This includes new export li
Mar 18, 20213 min read
Pelcro’s Email Automation Best Practices
In this day and age, both small and growing businesses need to do everything they can to squeeze every drop of value out of the technology they use. Typically, they have limited resources. As such, they need to maximize their efficiency and productivity, generally with a small team of marketers or even a single one running the whole show. Thus, adhering to marketing automation best practices is the key to successfully growing the business, and it all starts with email automation. Email automat
Industry TrendsJan 27, 20215 min read
Pelcro Update: Introducing v1.37 (Aristotle)
At Pelcro, we’re always improving and updating our systems; this allows us to continue providing our clients with tools and systems that add real value to both them and their users—introducing Pelcro’s newest update, v1.37 (Aristotle). This new release introduces a new integration with PayPal that makes it easier than ever before to use in regular subscription flows. We’re also introducing new billing features, enhancements to our Mailchimp integration, shipment-based revenue recognition, and as
Product ReleasesJan 20, 20213 min read
Concurrent Access: Securing Your Revenue
It’s becoming common for websites and online services to allow two or more users to log in simultaneously using the same user ID and password combination. Some platforms allow it (for example, Netflix supports concurrent logins with the same credentials from different devices) while other apps restrict it. Whether you want to allow or ban concurrent logins ultimately depends on two things : 1. Your service’s threat model. Typically, with higher-risk applications (e.g. online banking or anythin
Industry TrendsJan 13, 20212 min read
Pelcro’s Customer Service: Our Path to Your Success
With digital technology becoming commonplace, customers have become a lot more proactive. Customers now do their research before choosing to engage with a company, giving them more control over their customer journeys; users now have a voice, and they make sure those voices are heard. Today your customer’s voice is one of the most important assets for your company. Sure, your customers’ voices can sing your praises when everything’s going well, but they’ll almost always be louder when they’re
Product ReleasesJan 6, 20216 min read
Pelcro’s Payment Gateway – Stripe
Payment gateways are e-commerce applications that authorize credit and debit card processing on your company’s website. Offering a secure payment gateway is one of the most critical aspects of your e-commerce website, as it’s likely to influence whether or not your customers will make a purchase. That is to say, with so many e-commerce applications and platforms available with different service offerings, features, and benefits. Stripe is by far one of the industry’s most prominent players, a
Dec 23, 20203 min read
Pelcro: Billing 101 Pt.2
An essential aspect of running any business, regardless of size, private or public, is billing. Without it, your cash flow would dry up, and the company won’t grow. That’s why we’re breaking down our billing process; in this blog, Pelcro: Billing 101 Pt.2, we’re going to help you navigate the “Subscriptions” page, as well as guide you through the “Invoices” under “Billing” in the toolbar. Billing 101 – Subscriptions A subscription is an object that allows you to set up and control a billing sc
Product ReleasesDec 16, 20208 min read
Pelcro: Billing 101 Pt.1
One of the most important aspects of running a business, regardless of size, private or public, is billing. Without it, the cash flow will dry up, and business will flounder. That’s why we’re breaking down our billing process; in this blog, we’re going to walk you through how to set up new products and plans for your users on Pelcro’s platform. What is Pelcro? Pelcro is a subscription and membership management software that provides all of the tools and insight necessary to drive subscriptions
Product ReleasesDec 9, 20208 min read
Pelcro Update: Introducing v1.36 (Confucius)
At Pelcro, we’re always improving and updating our systems; this allows us to continue providing our clients with more tools that add real value to both them and their users—introducing Pelcro’s newest update, v1.36 (Confucius). This new release introduces Vimeo integration to Pelcro’s platform, added an API and SDK function to allow end-users to update their password, added a redeem gift button, and made some general upgrades. What is Pelcro? Pelcro is a subscription and membership management s
Product ReleasesDec 2, 20202 min read
Pelcro Guide: Stripe Integration & Customer Objects
The subscription eCommerce industry has grown by leaps and bounds in the last decade. While traditional businesses suffered significant setbacks in 2020, subscription and membership-based businesses have continued to grow. That’s great news if your business follows the recurring revenue model, but can be scary if you’re unprepared to leverage massive growth spurts. When you think of signing up to a platform that will manage your business’s revenue, you need to think beyond one-size-fits-all e
Product ReleasesNov 25, 20205 min read
Pelcro: Your Guide to Getting Started Pt.2
Whether you operate a straightforward eCommerce business that’s been doing well for years; or are getting your business off the ground, it’s important to shake things up and make sure you’re meeting your customers’ needs. And that’s what Pelcro’s here to help you with. Our last blog “Your Guide to Getting Started Pt1.” detailed how to set up your initial configuration, introduced Pelcro’s email automation system, and broke down Pelcro’s authentication methods. Part 2 will dive into Pelcro’s a
Nov 18, 20207 min read
Pelcro: Your Guide to Getting Started Pt1.
Online subscription and membership business models have gained popularity, with new delivery services for everything from premium digital content, to print offerings, subscription boxes with carefully curated items, and much more. As more businesses adopt the subscription or membership model, companies are starting to look for newer and better ways to manage their subscribed customers; either one on one or as a group. Whether you operate a straightforward eCommerce business that’s been doing
Nov 11, 20206 min read
Pelcro Update: Introducing v1.35 (Voltaire)
At Pelcro, we’re always improving and updating our systems; this allows us to continue providing our clients with more tools that add real value to both them and their users—introducing Pelcro’s newest update, v1.35 (Voltaire). This update introduces machine-learning authentication, enhancements to our existing AMP integration as well as other changes and additions. What is Pelcro? Pelcro is a subscription and membership management software that provides all of the tools and insight necessary t
Product ReleasesNov 4, 20203 min read
Pelcro Welcomes Business-of-Data
Pelcro is excited to welcome business-of-data.com, Corninium’s new platform, which features a curated wealth of thought-leading insights via video podcasts, in-depth articles, reports, and interviews, is now part of the Pelcro family. Business-of-data.com empowers executives by enabling them to harness data as an asset to drive efficiency and innovation. By subscribing to the Business of Data, users gain access to a wealth of thought-leading insights from some of the business world’s most forw
Oct 28, 20201 min read
Pelcro’s Mailchimp Integration: An Introduction
Every growing business struggles with deciding on the best business software solutions to manage their expanding operations. That’s why you should always look for a platform that focuses on integrating third-party tools when considering the right subscription and membership management software for your company. Here’s a brief introduction to Pelcro’s Mailchimp integration, for the complete setup guide please refer to Pelcro’s Mailchimp Integration Documentation. What is Pelcro? Pelcro is a sub
Product ReleasesOct 21, 20203 min read
MRR vs ARR: Which Model Is Right For Your Business?
Whether you’re a sales leader, a manager, or a rep, revenue is your ultimate bottom line, your guiding compass, your metric for success. With it, you can evaluate the performance of your business, team, and individual contributors. Subscription-based businesses differ from the traditional models, and as such, need their own metrics. But when you’re looking at ways to gauge your revenue, it ultimately boils down to MRR vs ARR (Monthly Recurring Revenue vs Annual Recurring Revenue). Recurring r
Industry TrendsOct 14, 20203 min read
Pelcro Update v1.34: Introducing Socrates
At Pelcro, we’re always improving our systems to provide our clients with more tools that add value to them and their users. Introducing Pelcro update v1.34 (Socrates). Our latest update introduces new integrations and improves on existing ones. We’re also introducing group subscriptions based on IPs and Domains, and much more. What is Pelcro? Pelcro is a subscription and membership management software that provides all of the tools and insight necessary to drive subscriptions, memberships,
Product ReleasesOct 7, 20202 min read
Boosting Memberships with Content
If you are operating a subscription-based business, it’s of the utmost importance to generate enticing and useful content to engage your current customers and increase membership numbers moving forward. If your company is charging a monthly payment for access to your website or service, membership engagement is vital. Having static content that doesn’t change won’t cut it because once it’s been viewed/used, they won’t have a reason to continue browsing, which, in turn, will increase your chur
Industry TrendsSep 30, 20204 min read
CRM: Your Customers, Simplified
Customer Relationship Management (CRM) is now considered a core feature for online businesses as one of the primary revenue drivers. It’s used by sales teams to automate their processes, store contact information and interactions in one accessible location, and as a tool to solidify the relationship between the company and its customers. What are CRMs? CRMs are a way for businesses to develop, manage, and sustain profitable relationships with their customers and potential customers. They (CRMs
Industry TrendsSep 23, 20204 min read
Authentication Vs Authorization: Two Sides of the Same Coin
Authentication Vs Authorization…what’s the difference? How important are they really? Digital security is more important today than ever, especially for subscription-based business models. However, you should keep in mind that while this process helps secure information by keeping it private, it’s by no means foolproof. As companies grow towards their digital maturity in these times of cloud-based systems and strict online security, most modern security systems are based on a two-step process.
Industry TrendsSep 16, 20202 min read
Authorization 101: Your Guide to Secure Accounts
As enterprises grow towards their digital maturity in these times of cloud-based systems and strict online security, most digital security systems are based on a two-step process. The first step is authentication, which determines the user identity, and the second stage is authorization, which then dictates what content the said user is allowed to access. What is authorization? Authorization determines what each user is allowed to access on your website, be it content or features. Upon verify
Industry TrendsSep 9, 20202 min read
Pelcro Update: Introducing v1.33 (Smith)
We are always making improvements to our systems to make sure we consistently provide our clients with more tools that add value to both them and their users. Our newest update introduces the first iteration of our eCommerce feature, Disqus and Dialog Insight integrations as well as changes in the JS SDK, UI, and Elements. Introducing Pelcro update v1.33 (Smith). What is Pelcro? Pelcro is a subscription and membership management software that provides all of the tools and insight necessary to dr
Sep 2, 20202 min read
Authentication 101: Your Guide to Secure Accounts
In this day and age, authentication is a part of everyday life. However, it’s crucial to keep in mind that while this process helps keep information private; it is by no means foolproof. That’s why it’s essential to use unique, personalized passwords that are hard to guess. This rings especially true for email accounts. What is authentication? Digital authentication is the process of determining whether someone is who they declare themselves to be. Authentication provides access to systems
Industry TrendsAug 26, 20204 min read
MRR: 5 Tips to Improve Your Bottom Line
Whether you’re a sales leader, a manager, or a rep, revenue is your ultimate bottom line, your metric for success. It helps you evaluate the performance of the business, team, and individual contributors. Monthly Recurring Revenue (MRR) measures your recurring revenue normalized into a monthly amount. It’s a metric most commonly used by subscription and SaaS-based businesses. What is Monthly Recurring Revenue? Recurring revenue is the heart of these companies; with it, you don’t have to worry
Industry TrendsAug 19, 20204 min read
Leveraging Group Subscriptions: Everything you need to know
As subscription models continue to develop, more companies have started offering group subscriptions. By leveraging group subscriptions, companies expand their targets from individual customers to groups and organizations. But what exactly are group subscriptions? And what is the real benefit they can add to your company? What are Group Subscriptions? By leveraging group subscriptions, you can make your content more available to organizations; allowing them to purchase digital access for a nu
Aug 12, 20202 min read
Soft Paywall: 5 Rules for Success
A soft paywall (also known as a metered paywall) is a paywall that benefits both visitors and site owners alike. But how can you make the best of it? What is a Paywall Before we get into details of how you can make the most of implementing a soft paywall, we must first understand what exactly a paywall is. Paywalls are online features that businesses implement to set up a value exchange to grant access to content or experiences. Traditionally, the most common form of value exchange is content
Aug 5, 20203 min read
Subscription Business Models: Reliable Revenue
Online subscription business models have been gaining popularity; with new delivery services for everything from meals to diapers, subscription boxes that promise to send carefully curated items, and much more. As more businesses adopt the subscription model, companies are starting to look for newer, and better ways to manage their subscribed customers; whether it’s one on one or as a group. Whether you operate a straightforward eCommerce business that’s been doing well for years; or are get
Jul 29, 20203 min read
Stripes.com Subscriptions increase by 203% with Pelcro
Stars and Stripes decided to change their subscription management software to Pelcro in August 2019. Since making the change, Stars and Stripes has seen a 203% increase in subscriptions
Case StudiesJul 22, 20204 min read
CRM Software: Do You Really Need It?
CRM Software (Customer Relationship Management Software), a technology for managing your company’s relationships and interactions with customers, has gained popularity over the past few years. Approachable, easy to learn, and implement; CRMs streamline communication between a company and its customers by gathering customer interactions across multiple channels under one digital roof. Initially, this technology was designed for sales, marketing, and other services. However, now you can do a l
Jul 15, 20202 min read
Pelcro Client L’actualité Awarded Canada’s Best Magazine 2020
Canada’s Best Magazine: L’actualité, one of the world’s most prominent French-language publications.
Jul 8, 20202 min read
Digital Wallet: How Apple Pay and Google Pay Grow Businesses
Smartphones have completely transformed the world around us. They’ve changed how we work, play, and even the way that we learn. And now the introduction of the digital wallet is transforming how we conduct business and pay for services. Traditional banking no longer meets the needs of today’s customers; that’s why businesses are looking for more convenient, user-friendly, and accessible options for their end-customers. With e-commerce on the rise, adding Apple Pay and Google Pay to your busin
Jul 1, 20203 min read
Recurring Revenue: An Expedited Response Strategy
The recurring revenue model is a business model that focuses on stable, predictable, and scalable cash flow. It’s a disruptive trend that enables companies to grow their revenue streams while increasing their market share and gaining a competitive advantage in their industry. Most recurring revenue business ideas need a lot of hard work and dedication, but they pay off in the long run. Here are 5 simple steps to develop, and establish a successful recurring revenue model. 1- Establishing your
Jun 23, 20207 min read
What is a paywall: An Evolving Definition
A paywall restricts content until a visitor pays, subscribes, or registers. See six paywall types, from hard and soft to dynamic, and how each drives revenue.
Jun 16, 20203 min read
How to Decrease Customer Service Requests
As a business, we love getting engagement from our readers and customers. However, when this engagement comes in the form of customer service requests flooding our inboxes, then it might be a symptom of a bigger problem. In addition, if your customers feel like they’ve been left out to dry because you couldn’t get to their request in a timely fashion, then that’s an additional problem on top of another. Wondering what can be done to reduce the amount of customer service requests? Keep on readi
May 19, 20204 min read
Subscription Platform Documentation: What You Need to Know
We hear a lot about JS SDK documentation, API documentation, CSS documentation, and other subscription platform documentation. However, it’s a moot point if you don’t have a solid understanding of what exactly is documentation in the first place, as well as what it can offer your business. Keep on reading for a breakdown of what documentation does, as well as the many forms it takes. Moreover, we’ll take a deep dive about specific application elements can only be built with documentation at ha
May 12, 20203 min read
5 Types of Readers: 5 Ways to Increase Your Reader Revenue
Getting to know your readers and what makes them tick is the key to increase your reader revenue. The trick here is the pesky little fact that your readers are not clones. They come in a variety of shapes, interests, sizes, wants, and needs. From your super fans who subscribed to your service the moment they saw your offer to your casual visitors who need a bit more wooing to take the plunge, there are ways to interact with each archetype that results in high conversion rates. Keep on reading
May 5, 20204 min read
What is Attrition Rate in Memberships?
In the whirling saga of essential metrics for memberships and subscription platforms, the attrition rate is crowned king. Thus, learning what an attrition rate becomes key to generating business revenue. The attrition rate is unique in its inherently negative nature. Businesses do their best to keep these numbers as low as possible. Yet, in order to do so, a thorough understanding of the metric, as well as its calculations, is in order. Keep on reading for a full breakdown of what is attriti
Apr 28, 20203 min read
Pelcro joins Stripe Partner Program to provide modern
Pelcro’s subscription and membership software, combined with Stripe’s seamless payments platform, helps businesses manage their members and generate recurring revenue effectively. March 12, 2020, SAN FRANCISCO — Pelcro, a subscription and membership software with robust APIs and SDKs, today announced that it has joined the Stripe Partner Program as a Verified Partner. With only 3% of GDP online, the goal of the program is to increase internet commerce by helping companies start, run, a
Press ReleasesApr 21, 20202 min read
5 Ways You’re Doing Recurring Billing Wrong
You’d think that by the time you reach the recurring billing cycle that your customer communication is good to go, and there will be no problems there. Unfortunately, that couldn’t be further from the truth. Recurring billing is still a critical part of your customer experience, therefore it needs to be as close to perfect as possible. If businesses drop the ball during this stage, then they’ll start seeing higher rates of cancellations, and fewer upgrades to higher “levels” in their subscrip
Industry TrendsApr 14, 20203 min read
Convenience: Why a Subscription Business Model Has High
Convenience is the linchpin of a sustainable subscription business model. What could possibly be more convenient than getting all your groceries delivered without needing to put in the order every week, or the daily news in your inbox? It’s a convenience that drives the value proposition of subscriptions. The higher the value, the higher the customer retention rates. We’ll be breaking down what a subscription business model entails. In addition, we’ll delve into how subscription models fare
Industry TrendsApr 7, 20202 min read
What Is Membership Management Software?
Whether you run a small non-profit, a large media company, or anything in between, you’ll find that managing your members with a membership management software is key to your success and your bottom line. According to Capterra’s research report, 57% of businesses said that their membership management software directly affected their engagement rates and membership satisfaction numbers. Therefore, having a solid membership software to facilitate recurring payments, store your members’ informat
Industry TrendsMar 31, 20202 min read
Pelcro’s COVID-19 Response: What We Can Do for You
In unprecedented times like these, we know you have a lot on your mind and everything feels like a priority. While we’re certain that your business is one of those priorities, we want to make sure that it is not one of the things you have to worry about. If you’re relying on the Pelcro platform to generate recurring revenue or relying on the Pelcro Team to perform a task for you (ie. migrations, integrations, etc.), then you can rest assured that there will be absolutely no interruptions or dela
Mar 24, 20201 min read
How Personalization Can Boost Businesses’ Conversions
There is no avoiding the fact that well-executed personalization efforts can tremendously increase your conversion rates. As it were, 92% of companies who personalized their emails saw an increase in conversion rates. Imagine if your whole platform is personalized to suit your readers, with a focus on their experience. Thankfully, there is no need for imagination. With Pelcro’s machine learning algorithms, you’ll get to see a platform that has been tailored for publishers and their readers. K
Industry TrendsMar 17, 20203 min read
3 Ways to Increase Reader Revenue via Mobile Marketing
It’s great to set mobile marketing as a priority for your business. After all, —almost—nothing can beat the fact that 70% of mobile search results can trigger an action within an hour. It’s easy to use, and it’s measurable. Yet, trying to set it up from scratch can be a bit of a daunting concept. The way to eliminate this uncertainty is to have solid foundations that can catapult your regular marketing strategy into becoming mobile-focused with no trouble. Here are the top three foundational s
Industry TrendsMar 10, 20203 min read
What Is a Soft Paywall?
A soft paywall, a hard paywall, and a metered paywall. It seems like there is a new term popping up every minute to describe the different variations of paywalls. Yet, each variation can bring about different results. As it were, no two businesses are the same, and the same holds true for paywalls. However, the majority of paywalls can be categorized into two main types: hard paywalls and soft paywalls. If you’ve been wondering what exactly is a soft paywall, then you’ve come to the right pla
Industry TrendsMar 3, 20202 min read
What is MRR?
If you have a subscription-based business, then your monthly recurring revenue (MRR) is your lifeblood. Knowing exactly what is MRR is the first step. Calculating MRR is essential to unlocking your growth potential. If you haven’t had the chance to get into the nitty-gritty details, then no worries. You’re in good company. We’ll be going through a breakdown of what is MRR, its basics, and how to calculate its growth. What is MRR: The Basics The reason behind the immense popularity of the subs
Industry TrendsFeb 25, 20203 min read
What Are Webhooks and How to Use Them
As a business, you need to know what sort of actions are being taken on your website. Are they taken by casual visitors or loyal customers? In order to have a clear picture, you’ll need to know the answer to the following question: what are webhooks? There is so much information to be gained if you can be notified whenever your customers take important actions on your platform. It sets you up for success, especially when you can send out perfectly-timed emails to your customers to address a
Industry TrendsFeb 18, 20206 min read
Product Update: Lists and Fulfillment
Bit by bit, we get to know our publishers and their needs. Pelcro is always making improvements to give publishers more tools to add value to their readers and reach for the skies. This time it’s all about the fulfillment. In this case, we found out that integrating list segmentation to our shipment fulfillment protocols is the way to go, for a speedy and smooth transaction for your readers. From the publisher’s perspective, this should prove to be quite helpful for reporting and tracking purp
Feb 11, 20202 min read
5 Ways to Attract (and Keep) a Loyal Audience
For your subscription service, you want to not only survive but thrive. Getting to that level, you’ll need the solid foundation of a loyal audience of readers. These readers are your audience; your irreplaceable asset that can make or break your product. So, let’s aim for ‘make.’ However, that’s easier said than done. Most businesses either face problems with attracting their audience in the first place or suffer through losing their attained readers in no time at all. It doesn’t have to be th
Industry TrendsFeb 4, 20203 min read
Sign-Up Form: 4 Ways to Boost Your Conversions
Congratulations! Your reader made it to your sign-up form. It must have taken you a tremendous amount of time and effort to reach this step. After all, the sign-up form is —traditionally— one of the final steps in a publisher’s sales conversion funnel. Yet, for some reason, people are leaving halfway through, not finalizing their sign-up forms and submitting them. This brings us to your sign-up form’s formula and the fact that it might not be set up in the best way to suit your readers. Here a
Jan 28, 20203 min read
Digital Subscription: How Our Payment Platform Works
Publishers are now quite aware of the importance of generating consistent reader revenue, and the way a payment platform gets them there. After creating a subscription model and building your membership ranks, it’s time to harvest what you’ve spent so much time and effort to plan. Enter Pelcro from stage left. Pelcro’s payment platform provides you with a fully-equipped digital subscription platform. It has enormous capabilities spanning dynamic paywalls, CRM, shipping, and analytics, in addit
Press ReleasesJan 21, 20204 min read
The Benefits of Digital Coupons
Happy Thanksgiving! Here’s a whole day that we’ll call Black Friday, where almost everything is discounted with coupons everywhere. Happy National Cheeseburger day! Buy one cheeseburger and get the second one with our 50% off. We live in a coupon-centric world, where discounts are a regular part of our daily lives. Hence, we see this reflected online where the use of promotional codes evolved from a new concept to a solid element of marketing strategy. Here’s what coupons can bring to your busi
Jan 14, 20203 min read
What GDPR Means for North American Businesses
So you’re still in a bit of a tizzy over the European Union’s General Data Protection Regulation (GDPR), you’re in good company. As it were, it’s one of the biggest data privacy laws in over 20 years, so it’s quite natural for businesses to take some time to find their sealegs. However, the impact of GDPR is affecting global markets and US companies. Therefore, it’s critical to have a firm grasp on how it works. Here’s what you need to know about GDPR and how it affects North American business
Press ReleasesJan 2, 20203 min read
CCPA: The Scope and Effects
The California Consumer Protection Act (CCPA) will go into effect on January 1st, 2020. Are you ready? Chances are you either have a minimal understanding of what the laws entail or you’re assuming that it won’t affect your business. After all, you’re not Google or Facebook, so it doesn’t matter. Right? Nope. But, no worries, you’re not alone in your assumptions. From the scope of the new laws to how they’ll affect your business on a daily basis, keep on reading for an overview of what the CC
Press ReleasesDec 31, 20193 min read
5 Ways for Creating Community Around Your Subscribers
Our communities are our comfort zones, and sometimes we start creating community without consciously thinking about it. They’re the places where we find similar-minded people, make friends, and geek out about the things we’re passionate about. Your publication and its subscription have the potential —with some strategy and gentle nudges— to elevate into the status of a community with loyal members. Wondering what community can bring to your business? We’ll breakdown the importance of communit
Dec 18, 20194 min read
How to Monetize your Podcast
Podcasting is not for the faint of heart. It’s hard work. If you want to do it seriously, then it’s a full-time job. This is why knowing how to monetize your podcast is so important. Otherwise, there might be a bit of creative burnout on the horizon. To avoid that terrible fate, it’s essential to have at least a basic idea about monetization regardless of whether you’re a new podcaster or a hardened veteran of the trade. We’ll discuss how you can monetize your podcast via paywalls and other co
Dec 17, 20193 min read
How Subscriptions for Local TV Became Digital
Creating subscriptions for local TV can seem like a startling shift from the pledge-drive-and-tote-bag routine. It’s true that it has been working for local TV stations for decades, but things are changing. We’re moving into a new era of subscription and membership platforms. It’s spreading to every industry that has an iota of content creation involved. Enter local TV stations and their first forays into the membership economy. Read on for a breakdown of what digital subscription has to offer
Dec 3, 20192 min read
How Pelcro’s Paywall Generated a 13% Revenue Increase for L’Actualité
In 2018, MishMash Media’s L’actualité was ready to make the jump from a legacy paywall provider to a dynamic subscription platform.
Nov 26, 20194 min read
How to Migrate from Piano Go
Want to migrate from Piano Go? We know that the idea of up and migrating your whole protocols to a new platform might sound scary. However, you’ll be surprised by how smooth the transition process can be when you’re working with Pelcro. The truth of the matter is, Piano Go — formerly known as Tinypass — will be shutting its doors on January 1, 2020. Now, you probably have a ton of questions. This is a guide on how to migrate from Piano Go to Pelcro, as well as the most frequent questions you m
Nov 22, 20193 min read
New Release: Subscription Data Breakdown by Coupon and Traffic Source
In order to make good decisions, you need concrete subscription data that can create a solid foundation for understanding your readers. Which brings us to data breakdowns. Pelcro is delighted to announce that we’re now offering subscription data breakdowns by two essential categories of coupons and the readers’ incoming —or otherwise called traffic— source. Want to learn more about what subscription data breakdowns can bring to the table? Keep on reading and we’ll take it one beneficial categ
Nov 14, 20193 min read
How to Use Machine Learning for Your Paywall Strategy
Tired of static paywalls? Enter machine learning and dynamic paywalls. Machine learning has turned into a buzzword, but that doesn’t erase the sheer potential of implementations in the realm of subscription models and dynamic paywalls. What’s great about dynamic paywalls is the basic assumption of the individuality of your readers. So keep on reading to know all about the essential machine learning components, as well as how they power dynamic paywalls. Machine Learning Components Before del
Nov 12, 20194 min read
Newsletter Nation: How Email Marketing Can Boost Your Reader Revenue
Regardless of your current business objectives, email marketing has not only a solution but also a cost-effective way to reach these goals. While email marketing has been around for a good while now, it truly started becoming more in-depth and far-reaching in the last couple of years than ever before. And, if you’re sick of hearing ‘content is king’ everywhere you go, we hate buzzwords too. However, there is no denying the brilliant results of good content on business growth and audience reach
Nov 5, 20195 min read
Worried About Your Paywall’s Aggressiveness? 3 Paywall
Alright, so you’ve heard about paywall strategies and wariness is your first reaction. If you’ve just barely skimmed the surface and have no idea how to actually implement a paywall for your business or even if you should be getting one in the first place, no worries. We’ve got you covered. Keep on reading to learn all about why you should be getting a paywall and the top three paywall strategies that will kickstart your business reader revenue. Why Get a Paywall in the First Place? Because
Oct 29, 20194 min read
Why You Should Never Use a Cart To Sell Online Subscriptions
Once you’ve decided to embrace a reader revenue strategy, how do you sell digital subscriptions? E-commerce platforms like Shopify, WooCommerce, and Magento have created powerful tools for setting up online stores and they’ve designed experiences that are now the standard for online sales and check out. Researching your competition is an integral part of the product design experience, so it’s tempting to repurpose features, like a digital cart, from the ecommerce world. The bad news? This ca
Oct 18, 20193 min read
The New “Pirate” Metrics Every Publisher Should Use
Analysts have been reporting the death of metric-driven media for a while now. And those reports only got louder after the Buzzfeed cuts from earlier this year. In reality, metrics themselves aren’t the problem – the problem is which metrics people choose to use. When your metrics are tied to third parties like Facebook, a single algorithm change can undermine your entire company’s business model. As we’ve discussed in our previous blog post about getting started with reader revenue, embraci
Oct 18, 20196 min read
How To Generate Subscription Revenue in 4 Steps (Reader
Introducing a reader revenue model isn’t a cosmetic procedure. To make it work, you’ve got to go deep and initiate a change at the cellular level. In other words, simply slapping a paywall onto your home page isn’t enough. You need a subscription strategy, a cultural change, and a dynamic paywall with the features to support your evolving revenue mix. Step 1: Change your mindset and pretend you’re starting a new business Adopt the air of an “intrapreneur” and proceed as if you’re starting a
Press ReleasesOct 8, 20193 min read
Choosing a revenue model: What’s the difference between
Congratulations! You’ve decided to start focusing on reader revenue. In our opinion, that’s how you support quality journalism. Switching to reader revenue is a smart strategy, but its execution is a little tricky. How do you properly package, position, and price your product? And more specifically, what’s the difference between a subscription, a membership, and a donation? Well, before you outline a strategy (aka your roadmap for getting from Point A to Point B), you need a goal. Presumably,
Oct 2, 20193 min read
New Release: Diversify Your Revenue Stream with a Dynamic
Ready to deliver the best subscription experience to your mobile app?Today, Pelcro’s thrilled to announce a dynamic paywall software development kit for both iOS and Android. Offering subscriptions where audiences consume content the most – their mobile phones – is as simple as incorporating functions from our READ.ME file into your native app. In total, set up takes less than a day. Why mobile matters for subscription-driven media brands:1. Younger millennials (18 to 24) spend 66 percent of t
Sep 3, 20193 min read
Effects of Introducing a Paywall: CASE STUDY
Andrew Olsen, publisher of Times Review Media Group saw the value of driving reader revenue from their portfolio of New York based publications. However, since the sites had been free, he wanted to take a calculated approach when introducing a paywall to their award-winning brands. Therefore, Times Review Media Group partnered with Pelcro to introduce a paywall exclusively on the E-edition for two of their publications.“We are focused on infusing our award-winning brands with talent and techno
Case StudiesAug 20, 20193 min read
A/B Testing Best Practices for Your Website’s Paywall
With the increasing prevalence of paywalls, one of the questions that is at the top of everyone’s mind is, “Will a paywall work for me?” The truth is, creating a paywall strategy that works is not a one and done deal; it’s a process that includes the consistent effort to understand and target your users based on data-driven decisions. A/B testing is one of the best tools for publishers to hone messaging and improve ROI. The Process of A/B TestingA/B testing can begin before you even implement
Industry TrendsAug 14, 20198 min read
Switching From Legacy Systems to a Modern Subscription Platform
Magazine publishers, local newspapers, basically anyone who has been in the publishing business and lived through changes in this industry has a common struggle to confront. While everywhere reader revenue is being hailed as the future of the industry and the saving grace of publishing, this has left many people convinced of the why, but the question remains how. If you’re struggling with a legacy system that was built to deal with publishing as it was in years gone by, adjusting to the new la
Industry TrendsAug 8, 20198 min read
Overcoming the Unique Challenges of the B2B Subscription Model
If you’re thinking of developing a B2B subscription model for your site, you’re definitely not alone. With advertising revenue decreasing significantly year over year, many media companies are scrambling to come up with ways to stem the losses. And thus far paywalls seem to be a very viable option.But although many B2C news sites such as the New York Times and Wall Street Journal have successfully implemented subscription models, B2B entities have a number of unique challenges to overcome if t
Industry TrendsJul 30, 20193 min read
Best Practices For Driving Subscription Revenue
Contrary to popular belief, successfully driving subscription revenue isn’t something that is only achievable by media giants. There are fundamental practices that publications of all sizes can follow to thrive in the digital subscription economy. Throughout the years, Pelcro has tested numerous strategies across many of its partners to pinpoint the do’s and don’ts of driving subscription revenue.What NOT to doDo Not Stick With Preconceived Notions and AssumptionsDon’t assume that you know all
Industry TrendsJul 15, 20194 min read
The News Site Checklist For Choosing a Paywall Subscription Model
With the steady decline in advertising revenue across the board, more and more news sites are shifting their focus to subscription models and many are using paywalls as a tool to drive this revenue. A recent study by the American Press Institute found that out of the 4,100 recent subscribers surveyed, half of the digital readers converted when they hit a paywall, so it’s no surprise the general move towards paywall technology is becoming the norm for publishers who are looking to up their read
Industry TrendsSep 30, 20183 min read
A Publisher’s Guide to Choosing the Right Content
The increasing trend toward paid subscription services means one thing for publishers: there are a lot of options to consider. We’ve seen a host of innovation in this area, especially in regards to paywall technology, and a plethora of solutions that have emerged to fill the increasing need for reliable tools. So how do you evaluate which option is best for you? Here are some things to consider.How Much Control Do You Want?When evaluating a solution one of the first key points to consider is h
Industry TrendsSep 28, 20183 min read
3 Examples of Successful Subscription Revenue Models
We’ve all heard the buzz around media giants like the New York Times and the Guardian skyrocketing their reader revenue with record-breaking numbers in digital subscriptions. But one question circling around in the minds of many is whether or not this strategy can be equally effective for businesses that may not have the resources or staying power of these large organizations.With paywall technology that is now extremely easy to use and implement, and machine learning that allows even small, t
Industry TrendsSep 23, 20184 min read
New(s) Ideas Award Winner Pelcro Offers an Affordable
We’ve talked before about how larger news and media organizations are not the only ones turning to paywall solutions as an integral part of their reader revenue strategy. One of Pelcro’s huge advantages is that it offers an affordable solution for any size organization to begin monetizing content. Pelcro recently received the New(s) Ideas Award from News Media Alliance, and we’d like to highlight just a few of the innovative ways Pelcro offers an affordable paywall solution to publishers.Address
Sep 22, 20184 min read
What Does a Successful Newspaper Subscription Model Look Like in 2018?
Newspaper ad revenue is a third of what it was a decade ago. Metered paywalls, paid trials, and pricing tactics that work for publishers in 2018.
Industry TrendsAug 25, 20183 min read
Bringing AI to Publishing: Pelcro Announces Its Newest
Pelcro is pleased to announce its newest partnership with Protégez-Vous. The well-known consumer magazine recently partnered with Pelcro to take advantage of…
Aug 21, 20183 min read
A Dynamic Paywall Could Be Your Next Audience Analytics Tool
A lot of the conversations we’ve been having lately about reader revenue center around strategies for converting readers. But like the proverbial tip of the iceberg, having a good immediate strategy to get your subscribers in the door only begins to scratch the surface of a truly cohesive reader revenue strategy. In fact, the rise in reader revenue is launching a revolution in organizational structure and culture. At the heart of this revolution is audience analytics.A recent study showed that
Industry TrendsJul 30, 20184 min read
Why Dynamic Paywalls Should be Part of Your Reader Revenue Growth Plan
It’s no secret that ad revenue has been decreasing substantially over the last decade. According to a 2016 report, ad revenue has decreased to close to a third of what it was ten years ago. Some sources estimate that if things continue with little resistance from publishers, ad blocking losses will reach $35 Billion by 2020. With the Facebook-Google duopoly continuing to tighten its grip on the ad space, there’s still some good news. We’re seeing a burgeoning of industry discussions surroundin
Jul 20, 20184 min read
6 INMA 2018 Takeaways
This week was the International News Media Association’s (INMA) World Congress which was held at Washington, D.C. We here at Pelcro thought that our readers could benefit from the great amounts of information shared. To help your businesses grow and succeed.If you haven’t heard of INMA, on their website they describe themselves as “the world’s leading provider of global best practices for news media companies looking to grow revenue, audience, and brand amid profound market change.”At Pelcro,
Jun 22, 20185 min read
Top 10 Membership Site Models
Memberships for sites are great if they are designed correctly. They allow many users the ability to get exclusive information within a closed community. We believe that these top 10 membership site models are perfect for ensuring your site’s success.There are, however, many membership site models. Knowing which one to use can be difficult and confusing. We at Pelcro recommend testing each membership site model or researching the various models.If you have any questions regarding what membersh
Jun 6, 20185 min read
How To Start A Magazine
Starting a magazine may seem like a difficult task, but it can be profitable and easy to attain if you have a clear direction. If you find yourself asking how to start a magazine, you have come to the correct place. In previous years it may have been more difficult but with the use of the internet, it is now easier than ever.We at Pelcro understand that starting a magazine without guidance may lead to trouble. Do not worry, however, as we are here to help.One of the largest issues when startin
Jun 6, 20185 min read
How To Use A Dynamic Paywall
A dynamic paywall is an important tool to be used by companies for their websites. Previously at Pelcro, we have covered hard and soft paywalls. We have also covered the top 6 mistakes to avoid when using a paywall.Both paywalls have their benefits, but what sets a dynamic paywall apart is its versatility. We at Pelcro have created a dynamic paywall that benefits the user as well as the readers.Dynamic paywalls are able to adjust accordingly toward each reader by monitoring their behavior on t
Jun 6, 20185 min read
Pelcro joins Founder Fuel 2018
Pelcro joins FounderFuel 2018, Canada’s leading venture accelerator, for a 13-week program aimed at scaling our subscription platform alongside top mentors.
Jun 4, 20181 min read
The Best Practices Of Soft Paywalls
Soft paywalls are used by many websites, media companies and publishers that limit the number of articles the audience can read before being stopped. Readers are then prompted to subscribe or sign up if they wish to read more. Soft paywalls generally allow readers to access a range of dedicated “free” pages or articles. However, if readers wish to read more, they must sign up. This is different from hard paywalls.Hard paywalls do not allow readers to be able to access any pages without first
May 28, 20185 min read
Top 6 Duties in a Webmaster’s Job Description
Webmasters are important individuals who keep websites and companies afloat.Sometimes webmasters are hired employees and other times they are contractors. They all have a similar goal, however, to maintain a website. They must also make sure it keeps succeeding. A webmaster’s job description is comprised of many duties.Whether you’re a webmaster yourself, are looking to hire a webmaster, or are just curious, we here at Pelcro are going to help you.Having a webmaster is important and necessary
May 28, 20185 min read
Top 6 Paywall Mistakes to Avoid
If you have just implemented a paywall on your website, or you have been using one for a while, we here at Pelcro are happy to help you avoid the 6 top mistakes when using a paywall.Previously, we have spoken about the usefulness of using a soft paywall over a hard paywall, as it results in a higher retention rate and a higher number of clicks for your site.If you are still deciding on what paywall method to use, please check out our article on soft paywalls and the ways to utilize it properly
May 28, 20185 min read
8 Digital B2B Magazines That Are Worth Checking Out
B2B magazines, also known as “Business-to-Business Magazines”, are taking over the world. Their industry-specific content that is specialized for the professionals.B2B magazines are different to consumer magazines because the former focuses on content specifically for those in the niche. The latter focuses on a larger, more diverse audience.With the rise of digital content becoming more mainstream, B2B magazines, are succeeding in the digital space.8 B2B magazines that are absolutely worth che
May 22, 20185 min read
Metered Paywall Best Practices for Generating Premium Content Revenue
A metered paywall is a paywall that benefits consumers and site owners alike. However, what is a metered paywall? A metered paywall allows consumers to view a select amount of content before being prompted to purchase a subscription. This allows consumers to make a decision on whether they like the content and if so, purchase a subscription. By reading the 5 steps below, your site will be using a metered paywall in the best way possible.5 Best Ways to Use a Metered Paywall:1. Through the use o
May 12, 20182 min read
10 Simple Ways To Grow Your Subscribers
Who doesn’t want a loyal following of subscribers? While you may have amazing content and a great group of members, there are always ways to increase your following and ensure that your subscribers will stay interested. Here are 10 simple ways to grow your subscribers!1. Everyday Content, Content Every dayDon’t limit your content to just blogs. Content can include videos, podcasts, and pictures. Block time in your day and create something for your subscribers. Don’t forget to ask for the obviou
May 9, 20184 min read
Stripe vs PayPal : Which Payment Method is Best For You?
Payment is always a concern…and with good reason. There are several payment methods out there, and while there isn’t a definite answer to which method is the best, there must be one that works better than the other depending on your business needs. Everybody knows PayPal, Stripe is new. We’re here to break it down, Stripe vs Paypal, to help you choose the best payment method based on your needs! But first, the one question that everybody wants the answer to:When Do I Get Paid?Paypal: Usually
Apr 27, 20181 min read
Time to Add Paid Memberships? These 3 Factors Will Let You Know
Passionate bloggers are always looking for ways to streamline their revenue. The traditional way of doing it is hosting ads on the website, but if you’re really looking to do this full-time, you should definitely consider adding paid memberships. You’re probably asking yourself when the right time is to add paid memberships to your website? These 3 factors will help you decide when it’s time!Different Revenue StreamsYou know the famous saying, don’t put all your eggs in one basket. Making money
Apr 25, 20183 min read
How to Win Your SEO and Paywall Strategy
Winning both your SEO and paywall strategy is crucial for publishers, newspapers, and bloggers who are struggling to monetize their traffic with Ads. Google’s First Click Free (FCF) policy provided a way for content behind a paywall to be included in search in spite of their content not generally being accessible to users. FCF has since been discontinued and Google has updated their technical documentation on how to handle content behind a paywall. Below is a quick summary of the requirements to
Apr 24, 20181 min read
4 Ways to Learn More About your Audience
Give the people what they want! The last thing you want to do is spend time creating content that your members are not interested in.Constantly paying attention to the feedback you get from your subscribers is imperative to the survival of your membership website. Here are top 4 ways to learn more about your audience and what they want.1. Social MediaThe list of Social Media Media platforms is pretty long; to name the obvious, Facebook, Twitter, Instagram, LinkedIn, and Quora.The first thing you
Apr 20, 20182 min read
Grow Your Membership Website Using 4 Simple Metrics
If a picture is worth a thousand words, then KPIs (Key Performance Indicators) are worth serious dollar amounts. To grow your business right, you need to keep improving. KPIs help you identify the weak spots that could prevent your membership website from growing. With these simple metrics, we can help you take your website to the next level!1. The Metric: Monthly Recurring RevenueHow to Calculate it: # of customers X average billed amount = MRRHow it Helps: One of the most important metr
Apr 18, 20182 min read
Events: The Future Of Publisher Revenue
Publishers are always looking for different ways to streamline and increase their revenue. Some of the obvious answers include: hosting ads, creating a paywall and implementing a membership website. These are definitely all great ways to succeed, but what is the future of publisher revenue? Events!People love to feel a sense of belonging, they enjoy connecting with like-minded people; which is why they love to go to stadiums and root for their favorite sports teams with other fans.It’s also why
Apr 17, 20182 min read
How To Start A Blog In 5 Easy Steps: From Content Planning to SEO
I’ve definitely met a lot of talented writers who were interested in blogging. Especially after reading some of its benefits in our last post. Many have approached me about how to start, where to go, and how to get the ball rolling. The process may seem complicated, but it’s really not. We’re here to break it down for you! Here are the 5 simple steps you need to follow to start a blog! 1. Find Your PassionYour blog will be more successful if you write about a topic you love and you are passionat
Apr 14, 20183 min read
4 Reasons You Should Start Blogging Today
I’ve always loved writing! I’ve enjoyed writing short stories, poems and sharing my day with my diary. It has always been best the way I could express myself. For me, it’s a great cathartic experience, for others, it’s a chance to share expertise on a certain topic. Each person has a different story of why they started blogging, and why they choose to continue. People have made careers out of blogging and you definitely can too!1. Put Yourself On The MapThere is so much noise out there. If you’r
Apr 12, 20183 min read
4 Simple & Effective Ways To Reward Your Loyal Members
Most of us have the Starbucks app on our phone or if you’re old school, you’re walking around with the card in your wallet. It might be a little bit more expensive, but hey! You get rewarded every time you get coffee or treats, and you get a free drink for your birthday.Rewarding loyal members is super important, which is why several restaurants, clothing and beauty stores have implemented a program to reward their most loyal customers for coming back.Now that you have your membership website up
Apr 11, 20183 min read
Starting A Membership Site? Here Are 3 Ideas To Get You Started
As a successful blogger, you’re probably looking into optimizing your website so you can start making money from it. Just starting? No problem! Experts like Pelcro are here to help you make more money from creating a membership site!One of the ways we’ve suggested you make money from your blog (besides ads) is through implementing a monthly/yearly membership fee for your followers, creating a membership site! Through that small fee, your subscribing members are supporting your work and providing
Apr 10, 20183 min read
Want To Start A Membership Website? Let’s Talk!
Are you finally realizing the potential of a membership website? Let’s talk!It’s a lot easier than you think. You can take very simple steps to implement a paywall on your website and start increasing revenue through content subscription. You already have the content, it’s just a matter of picking the paywall type and strategy you want to implement. If you use a metered paywall, like the New York Times, you can restrict the number of free articles your readers can see. After the free trial perio
Apr 9, 20182 min read
How To Monetize Your Blog Without Ads
Follow my Pelcro with BloglovinAs a blogger, you’re doing everything you can to monetize your website to increase traffic. The more traditional way of making revenue is by setting up ads on your blog, which is awesome. However, there are definitely more ways to bring a bigger cheque home!Time to take it to the next step and explore other ways that you can monetize your blog! By bringing more traffic to your website, you’re making more money off of your awesome content. Below you learn about some
Apr 5, 20183 min read
How to Make Money Blogging with Premium Content
You start by realizing you have a passion, a love of cars, or movies, makeup, or technology. You realize that you are an influencer in your community and that people give you a call whenever they are struggling in your ‘area of expertise.’ We’re here to help you follow your passion and make money blogging.John goes to buy a car and you’re the first person he calls so you can both visit the dealership together because you’re the only one who can help him ask all the right questions to make sure t
Apr 2, 20183 min read
What is a Paywall?
A paywall is used to restrict access to content and make it available only to subscribed users. When publishers first took their content online, they could rely on advertising revenue to run their operations. However, recent changes have left media companies looking for a better way to monetize their content. Because they could no longer rely on Ad revenue, publishers turned to implementing a paywall in order to drive subscription revenue.What is a paywall?Paywalls are what publishers use to r
Mar 19, 20184 min read
How to Build a Content Membership Site
To build a content membership site is a hard endeavor yet lucrative if done right. Great success stories such as The Information, The Athletic, Premiere-en-affaires, Protegez-vous and many others are paving the way for young entrepreneurs to explore the content business model. Publishers & bloggers are finding harder and harder to monetize a website with just advertisements and the subscription model is the only alternative.Whether you are diversifying into subscriptions, completely pivoting t
Mar 19, 20184 min read
Web Performance 101: How We Optimize Our Script
Web performance is important for anyone making a living from a website. Websites these days use third-party scripts to deploy ads, conversion pixels, embeds and many more tools. Third-party scripts have gained popularity due to their ease of use. At Pelcro we decided to build the most powerful content subscription platform that is bundled in one easy to integrate script. The challenge was the ensure we adhere to the highest performance standards in order not to negatively affect any of our cli
Mar 8, 20183 min read
4 Reasons Why People Would Prefer to Pay for Content
It is a common misconception that website visitors prefer consuming free content than paying for it. Although that may be the truth for some visitors, there is a subset of the audience that is usually overlooked. Although the subset that is willing to pay may be small, a single subscriber can bring 30x more financial value to the website than an ad viewer.Here are 4 reasons why these visitors would prefer to pay for their content:1 – Show Support People want to show their support for their fav
Jan 29, 20181 min read
4 Reasons Why Content Subscriptions are Going to Explode in 2018
The publishing industry has been going through a lot of changes over the past few years. However, it’s nothing new. The music and the film industry have both gone through some of the same changes. After several iterations, the solution to the industries was subscriptions. With Spotify and Apple Music coming out on top in the music industry and the film industry being dominated by subscription services like Netflix, Amazon, and Hulu (even youtube introduced their own subscription service).The s
Jan 11, 20182 min read
7 Questions Pelcro’s AdBlock Analytics Will Answer
In the immortal words of Peter Drucker, “What gets measured gets managed”. This is the philosophy we started with when designing our AdBlock Analytics platform. We provide publishers with the ability to measure AdBlock users and the effectiveness of our AdFree service so that they can see for themselves. We track AdBlock users with the highest level of accuracy and detail. Information that cannot be found in regular analytics software, not even google.Here are 7 questions that Pelcro’s Adblock
Sep 27, 20172 min read
Everything You Need To Know About AdBlock
1. What Is AdBlock?AdBlock is one of several plugins that can be downloaded on your web browser (such as Google Chrome and Safari). Being an extension on a browser gives them way more access and abilities than an average app on your computer would have. 2. What Does It Do?AdBlock blocks the ads you get on all the websites you love to visit! Sounds great right? Well not exactly… websites rely on advertising to make money. They use that money to pay themselves, their designers, content creators
Aug 24, 20171 min read
6 Facts You Didn’t Know About AdBlock
1. People aren’t just using AdBlock to Block adsIn a survey conducted by Adobe, 17% said privacy was a concern and 8% for performance. There are more benefits to and AdFree Experience than you think and people are well aware of them.2. AdBlock is Spreading Through Word of Mouth Half of surveyed users said they learned about Adblock from a friend. It’s the high Virality that’s leading to an increase in downloads and higher rates of penetration. 3. AdBlock Is Global And There Are More AdBlockers
Aug 15, 20172 min read
If You Hate Targeted Ads, You Will Love This
Targeted AdsHave you ever visited a website selling a product and service and then noticed they were chasing you all over the internet with their ads? Advertisers now access to technology to do this very easily, it works most of the time and the advertiser does sell the product. The problem is that everyone is starting to do it, and its starting to get creepy and that’s why users hate targeted ads.ProblemAs I said, everyone is starting to do this. This video from Super Woman perfectly illustra
Aug 11, 20171 min read
How Pelcro Helped Sole Review Monetize AdBlock Users
Getting Users to Subscribe and Disable AdBlockSole Review is where you go to learn everything you need to about running shoes. Their viewers love the content, but they don’t love the ads. That’s why more than 15% of their users have AdBlock enabled. Any website owner will tell you that this is an all too common problem that is growing. They will also tell you that losing 15% of users to AdBlock translates into a significant loss of ad revenue. Sole Review came to Pelcro with this problem, and
Jun 11, 20171 min read

Andrew Morris

179 articles by Andrew Morris

Oxford American Announces Strategic Partnership with Pelcro

Les Affaires Uses Pelcro to Boost Revenue & Increase

Navigating the Seas of Subscription Vendors: Maximizing ROI

What’s new in version 1.62 of Pelcro Platform!

How to Drive Conversions to Increase Market Share

Enhanced subscriptions search engine, add entitlements to

From Chaos to Clarity: Revolutionize Your RFP Process

Creative Scrapbooker Magazine Drives Subscription Growth

Cancel and Refund Improvements, Customer Balance

Stars and Stripes Undergoes Full UI Facelift With the Help of Pelcro

The Day Chooses Pelcro to Manage Print and Digital

Creative Scrapbooker Magazine Goes Live With Pelcro

Adirondack Explorer Goes Live With Pelcro

Stop Rates: The Paywall’s Heart Monitor

New Tap Integration, Failed Payment Retries, and More with

How to Setup Your Paywall on WordPress?

3 Ways Pelcro Recovers Revenue and Increases Auto Renewals

Paywall Plugins Vs Subscription Management Platforms

When To Use a Soft Paywall?

When To Use a Hard Paywall

Paywall Enhancements, Security Improvements, and an All-New

Everything You Need To Know About Inline Paywalls

Do Paywalls Actually Work?

Metered Paywall Best Practices

Examples of News Paywalls

Segment Your Customers by Their Respective Organization

How Paywalled Content Attracts More Readers

Design Your Invoice From Scratch With Release v1.53

Zapier Integrations Now Available With Pelcro

Release V1.52: Optimizing for Operational Efficiency

Indiegraf Completes a Successful Self-Serve Migration to Pelcro

Worldpay Now Configured With Pelcro

6 Types of Fraud That Can Affect Subscription Businesses

Release V1.51

Media and Events Company Frieze Creates New Revenue Streams

6 Tips to Improve Your Sign-up Process To Increase Conversion Rates

Discover Pelcro’s Latest Features in V1.50: Campaign

EdWeek Experiences 24% Increase in New Business Since Switching to Pelcro

5 Customer Support Strategies that Will Guarantee Happy Customers

What Is a Paywall? 5 Reasons Why Your Business Needs One

4 Reasons to Switch to a Hybrid Pricing Model for Your Online Business

Pelcro Release v1.49 Pythagoras

5 Ways You Can Use Subscriber Data to Up-Sell

Integrating Pelcro's Subscription Management Platform on Your Website

Pelcro Release v1.48 (Knight)

3 Personalized Conversion Strategies To Increase Memberships

Best Strategies To Improve Conversion Rates As A Subscription Business

Pelcro Platform Release v1.47 (Eliot)

Pelcro Update v1.46; ‘Locke’d and Loaded

Platform Update V1.45; Derrida

3 Reasons Why Our Social Login Feature Is Great For Your Business

Pelcro Webinar – How To Start, Grow, and Optimize Your

Pelcro Update v1.44 Plato – Building On The Greats.

Setting Up Products and Payment Plans – Pelcro Plain And

Update v.43: Protagoras Perfecting User Experience

The Fastest Subscription Platform Just Got Faster

V1.42 Pelcro Update; Praising Pliny

Setting Up An Account – Pelcro Plain And Simple Ep. 1

‘Saved and Followed’ Feature Elevating Your User Experience

Pelcro’s Advice? Go With Group Subscriptions!

Setup Identity, Authorization, and Billing in 5 minutes

PELCRO UPDATE: Taking You Beyond With Integrated Software Solutions!

Increase Website Conversions with Apple Pay and Google Pay

How to Get the Fastest Subscription Process on Your Website

Pelcro Update: Introducing v1.38 (Hypatia)

Pelcro’s Email Automation Best Practices

Pelcro Update: Introducing v1.37 (Aristotle)

Concurrent Access: Securing Your Revenue

Pelcro’s Customer Service: Our Path to Your Success

Pelcro’s Payment Gateway – Stripe

Pelcro: Billing 101 Pt.2

Pelcro: Billing 101 Pt.1

Pelcro Update: Introducing v1.36 (Confucius)

Pelcro Guide: Stripe Integration & Customer Objects

Pelcro: Your Guide to Getting Started Pt.2

Pelcro: Your Guide to Getting Started Pt1.

Pelcro Update: Introducing v1.35 (Voltaire)

Pelcro Welcomes Business-of-Data