Publisher Metrics

How to benchmark your publisher funnel in 4 steps

1. 1

   Pick a funnel

   Choose which funnel you want to benchmark. The visitor-to-subscriber funnel — from unique visitor to registered user to paying subscriber — is available today.

2. 2

   Enter your numbers at each stage

   Type in how many users reached each stage of your funnel: total unique visitors, registered, and subscribed.

3. 3

   See your conversion rate vs. benchmark

   Each stage-to-stage conversion is calculated automatically and compared against a benchmark percentage.

4. 4

   Spot your weakest stage

   The stage furthest below benchmark is usually the highest-leverage place to focus first.

Why benchmark your funnel?

A conversion rate on its own doesn't tell you much — is 0.1% of visitors registering good or bad? Comparing your own numbers against a benchmark at each stage shows exactly where your funnel is underperforming, instead of guessing.

Once you know which stage is weakest, the fix is usually specific to that stage — a faster registration page, a shorter form, or a clearer path from free to paid. Pelcro's platform is built to reduce friction at every one of these stages and gives you the analytics to keep tracking the funnel over time.

These benchmarks are drawn from the same dataset behind Pelcro's Subscription Customer Acquisition & Churn Benchmarks report, which breaks down registration, payment method, and checkout performance in more depth.