The Pelcro Blog
All articles — page 15 of 18
415 articles on subscriptions, billing and paywalls. Browse and filter from the blog home.
What is Attrition Rate in Memberships?
In the whirling saga of essential metrics for memberships and subscription platforms, the attrition rate is crowned king. Thus, learning what an attrition rate becomes key to generating business revenue. The attrition rate is unique in its inherently negative nature. Businesses do their best to keep these numbers as low as possible. Yet, in order to do so, a thorough understanding of the metric, as well as its calculations, is in order. Keep on reading for a full breakdown of what is attriti
Apr 28, 20203 min readPelcro joins Stripe Partner Program to provide modern
Pelcro’s subscription and membership software, combined with Stripe’s seamless payments platform, helps businesses manage their members and generate recurring revenue effectively. March 12, 2020, SAN FRANCISCO — Pelcro, a subscription and membership software with robust APIs and SDKs, today announced that it has joined the Stripe Partner Program as a Verified Partner. With only 3% of GDP online, the goal of the program is to increase internet commerce by helping companies start, run, a
Press ReleasesApr 21, 20202 min read5 Ways You’re Doing Recurring Billing Wrong
You’d think that by the time you reach the recurring billing cycle that your customer communication is good to go, and there will be no problems there. Unfortunately, that couldn’t be further from the truth. Recurring billing is still a critical part of your customer experience, therefore it needs to be as close to perfect as possible. If businesses drop the ball during this stage, then they’ll start seeing higher rates of cancellations, and fewer upgrades to higher “levels” in their subscrip
Industry TrendsApr 14, 20203 min readConvenience: Why a Subscription Business Model Has High
Convenience is the linchpin of a sustainable subscription business model. What could possibly be more convenient than getting all your groceries delivered without needing to put in the order every week, or the daily news in your inbox? It’s a convenience that drives the value proposition of subscriptions. The higher the value, the higher the customer retention rates. We’ll be breaking down what a subscription business model entails. In addition, we’ll delve into how subscription models fare
Industry TrendsApr 7, 20202 min readWhat Is Membership Management Software?
Whether you run a small non-profit, a large media company, or anything in between, you’ll find that managing your members with a membership management software is key to your success and your bottom line. According to Capterra’s research report, 57% of businesses said that their membership management software directly affected their engagement rates and membership satisfaction numbers. Therefore, having a solid membership software to facilitate recurring payments, store your members’ informat
Industry TrendsMar 31, 20202 min readPelcro’s COVID-19 Response: What We Can Do for You
In unprecedented times like these, we know you have a lot on your mind and everything feels like a priority. While we’re certain that your business is one of those priorities, we want to make sure that it is not one of the things you have to worry about. If you’re relying on the Pelcro platform to generate recurring revenue or relying on the Pelcro Team to perform a task for you (ie. migrations, integrations, etc.), then you can rest assured that there will be absolutely no interruptions or dela
Mar 24, 20201 min readHow Personalization Can Boost Businesses’ Conversions
There is no avoiding the fact that well-executed personalization efforts can tremendously increase your conversion rates. As it were, 92% of companies who personalized their emails saw an increase in conversion rates. Imagine if your whole platform is personalized to suit your readers, with a focus on their experience. Thankfully, there is no need for imagination. With Pelcro’s machine learning algorithms, you’ll get to see a platform that has been tailored for publishers and their readers. K
Industry TrendsMar 17, 20203 min read3 Ways to Increase Reader Revenue via Mobile Marketing
It’s great to set mobile marketing as a priority for your business. After all, —almost—nothing can beat the fact that 70% of mobile search results can trigger an action within an hour. It’s easy to use, and it’s measurable. Yet, trying to set it up from scratch can be a bit of a daunting concept. The way to eliminate this uncertainty is to have solid foundations that can catapult your regular marketing strategy into becoming mobile-focused with no trouble. Here are the top three foundational s
Industry TrendsMar 10, 20203 min readWhat Is a Soft Paywall?
A soft paywall, a hard paywall, and a metered paywall. It seems like there is a new term popping up every minute to describe the different variations of paywalls. Yet, each variation can bring about different results. As it were, no two businesses are the same, and the same holds true for paywalls. However, the majority of paywalls can be categorized into two main types: hard paywalls and soft paywalls. If you’ve been wondering what exactly is a soft paywall, then you’ve come to the right pla
Industry TrendsMar 3, 20203 min readWhat is MRR?
If you have a subscription-based business, then your monthly recurring revenue (MRR) is your lifeblood. Knowing exactly what is MRR is the first step. Calculating MRR is essential to unlocking your growth potential. If you haven’t had the chance to get into the nitty-gritty details, then no worries. You’re in good company. We’ll be going through a breakdown of what is MRR, its basics, and how to calculate its growth. What is MRR: The Basics The reason behind the immense popularity of the subs
Industry TrendsFeb 25, 20203 min readWhat Are Webhooks and How to Use Them
As a business, you need to know what sort of actions are being taken on your website. Are they taken by casual visitors or loyal customers? In order to have a clear picture, you’ll need to know the answer to the following question: what are webhooks? There is so much information to be gained if you can be notified whenever your customers take important actions on your platform. It sets you up for success, especially when you can send out perfectly-timed emails to your customers to address a
Industry TrendsFeb 18, 20206 min readProduct Update: Lists and Fulfillment
Bit by bit, we get to know our publishers and their needs. Pelcro is always making improvements to give publishers more tools to add value to their readers and reach for the skies. This time it’s all about the fulfillment. In this case, we found out that integrating list segmentation to our shipment fulfillment protocols is the way to go, for a speedy and smooth transaction for your readers. From the publisher’s perspective, this should prove to be quite helpful for reporting and tracking purp
Feb 11, 20202 min read5 Ways to Attract (and Keep) a Loyal Audience
For your subscription service, you want to not only survive but thrive. Getting to that level, you’ll need the solid foundation of a loyal audience of readers. These readers are your audience; your irreplaceable asset that can make or break your product. So, let’s aim for ‘make.’ However, that’s easier said than done. Most businesses either face problems with attracting their audience in the first place or suffer through losing their attained readers in no time at all. It doesn’t have to be th
Industry TrendsFeb 4, 20203 min readSign-Up Form: 4 Ways to Boost Your Conversions
Congratulations! Your reader made it to your sign-up form. It must have taken you a tremendous amount of time and effort to reach this step. After all, the sign-up form is —traditionally— one of the final steps in a publisher’s sales conversion funnel. Yet, for some reason, people are leaving halfway through, not finalizing their sign-up forms and submitting them. This brings us to your sign-up form’s formula and the fact that it might not be set up in the best way to suit your readers. Here a
Jan 28, 20203 min readDigital Subscription: How Our Payment Platform Works
Publishers are now quite aware of the importance of generating consistent reader revenue, and the way a payment platform gets them there. After creating a subscription model and building your membership ranks, it’s time to harvest what you’ve spent so much time and effort to plan. Enter Pelcro from stage left. Pelcro’s payment platform provides you with a fully-equipped digital subscription platform. It has enormous capabilities spanning dynamic paywalls, CRM, shipping, and analytics, in addit
Press ReleasesJan 21, 20204 min readThe Benefits of Digital Coupons
Happy Thanksgiving! Here’s a whole day that we’ll call Black Friday, where almost everything is discounted with coupons everywhere. Happy National Cheeseburger day! Buy one cheeseburger and get the second one with our 50% off. We live in a coupon-centric world, where discounts are a regular part of our daily lives. Hence, we see this reflected online where the use of promotional codes evolved from a new concept to a solid element of marketing strategy. Here’s what coupons can bring to your busi
Jan 14, 20203 min readWhat GDPR Means for North American Businesses
So you’re still in a bit of a tizzy over the European Union’s General Data Protection Regulation (GDPR), you’re in good company. As it were, it’s one of the biggest data privacy laws in over 20 years, so it’s quite natural for businesses to take some time to find their sealegs. However, the impact of GDPR is affecting global markets and US companies. Therefore, it’s critical to have a firm grasp on how it works. Here’s what you need to know about GDPR and how it affects North American business
Press ReleasesJan 2, 20203 min readCCPA: The Scope and Effects
The California Consumer Protection Act (CCPA) will go into effect on January 1st, 2020. Are you ready? Chances are you either have a minimal understanding of what the laws entail or you’re assuming that it won’t affect your business. After all, you’re not Google or Facebook, so it doesn’t matter. Right? Nope. But, no worries, you’re not alone in your assumptions. From the scope of the new laws to how they’ll affect your business on a daily basis, keep on reading for an overview of what the CC
Press ReleasesDec 31, 20193 min read5 Ways for Creating Community Around Your Subscribers
Our communities are our comfort zones, and sometimes we start creating community without consciously thinking about it. They’re the places where we find similar-minded people, make friends, and geek out about the things we’re passionate about. Your publication and its subscription have the potential —with some strategy and gentle nudges— to elevate into the status of a community with loyal members. Wondering what community can bring to your business? We’ll breakdown the importance of communit
Dec 18, 20194 min readHow to Monetize your Podcast
Podcasting is not for the faint of heart. It’s hard work. If you want to do it seriously, then it’s a full-time job. This is why knowing how to monetize your podcast is so important. Otherwise, there might be a bit of creative burnout on the horizon. To avoid that terrible fate, it’s essential to have at least a basic idea about monetization regardless of whether you’re a new podcaster or a hardened veteran of the trade. We’ll discuss how you can monetize your podcast via paywalls and other co
Dec 17, 20193 min readHow Subscriptions for Local TV Became Digital
Creating subscriptions for local TV can seem like a startling shift from the pledge-drive-and-tote-bag routine. It’s true that it has been working for local TV stations for decades, but things are changing. We’re moving into a new era of subscription and membership platforms. It’s spreading to every industry that has an iota of content creation involved. Enter local TV stations and their first forays into the membership economy. Read on for a breakdown of what digital subscription has to offer
Dec 3, 20192 min readHow Pelcro’s Paywall Generated a 13% Revenue Increase for L’Actualité
In 2018, MishMash Media’s L’actualité was ready to make the jump from a legacy paywall provider to a dynamic subscription platform.
Nov 26, 20194 min readHow to Migrate from Piano Go
Want to migrate from Piano Go? We know that the idea of up and migrating your whole protocols to a new platform might sound scary. However, you’ll be surprised by how smooth the transition process can be when you’re working with Pelcro. The truth of the matter is, Piano Go — formerly known as Tinypass — will be shutting its doors on January 1, 2020. Now, you probably have a ton of questions. This is a guide on how to migrate from Piano Go to Pelcro, as well as the most frequent questions you m
Nov 22, 20193 min readNew Release: Subscription Data Breakdown by Coupon and Traffic Source
In order to make good decisions, you need concrete subscription data that can create a solid foundation for understanding your readers. Which brings us to data breakdowns. Pelcro is delighted to announce that we’re now offering subscription data breakdowns by two essential categories of coupons and the readers’ incoming —or otherwise called traffic— source. Want to learn more about what subscription data breakdowns can bring to the table? Keep on reading and we’ll take it one beneficial categ
Nov 14, 20193 min read