The Pelcro Blog
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401 articles on subscriptions, billing and paywalls. Browse and filter from the blog home.
Digital Subscription: How Our Payment Platform Works
Publishers are now quite aware of the importance of generating consistent reader revenue, and the way a payment platform gets them there. After creating a subscription model and building your membership ranks, it’s time to harvest what you’ve spent so much time and effort to plan. Enter Pelcro from stage left. Pelcro’s payment platform provides you with a fully-equipped digital subscription platform. It has enormous capabilities spanning dynamic paywalls, CRM, shipping, and analytics, in addit
Press ReleasesJan 21, 20204 min readThe Benefits of Digital Coupons
Happy Thanksgiving! Here’s a whole day that we’ll call Black Friday, where almost everything is discounted with coupons everywhere. Happy National Cheeseburger day! Buy one cheeseburger and get the second one with our 50% off. We live in a coupon-centric world, where discounts are a regular part of our daily lives. Hence, we see this reflected online where the use of promotional codes evolved from a new concept to a solid element of marketing strategy. Here’s what coupons can bring to your busi
Jan 14, 20203 min readWhat GDPR Means for North American Businesses
So you’re still in a bit of a tizzy over the European Union’s General Data Protection Regulation (GDPR), you’re in good company. As it were, it’s one of the biggest data privacy laws in over 20 years, so it’s quite natural for businesses to take some time to find their sealegs. However, the impact of GDPR is affecting global markets and US companies. Therefore, it’s critical to have a firm grasp on how it works. Here’s what you need to know about GDPR and how it affects North American business
Press ReleasesJan 2, 20203 min readCCPA: The Scope and Effects
The California Consumer Protection Act (CCPA) will go into effect on January 1st, 2020. Are you ready? Chances are you either have a minimal understanding of what the laws entail or you’re assuming that it won’t affect your business. After all, you’re not Google or Facebook, so it doesn’t matter. Right? Nope. But, no worries, you’re not alone in your assumptions. From the scope of the new laws to how they’ll affect your business on a daily basis, keep on reading for an overview of what the CC
Press ReleasesDec 31, 20193 min read5 Ways for Creating Community Around Your Subscribers
Our communities are our comfort zones, and sometimes we start creating community without consciously thinking about it. They’re the places where we find similar-minded people, make friends, and geek out about the things we’re passionate about. Your publication and its subscription have the potential —with some strategy and gentle nudges— to elevate into the status of a community with loyal members. Wondering what community can bring to your business? We’ll breakdown the importance of communit
Dec 18, 20194 min readHow to Monetize your Podcast
Podcasting is not for the faint of heart. It’s hard work. If you want to do it seriously, then it’s a full-time job. This is why knowing how to monetize your podcast is so important. Otherwise, there might be a bit of creative burnout on the horizon. To avoid that terrible fate, it’s essential to have at least a basic idea about monetization regardless of whether you’re a new podcaster or a hardened veteran of the trade. We’ll discuss how you can monetize your podcast via paywalls and other co
Dec 17, 20193 min readHow Subscriptions for Local TV Became Digital
Creating subscriptions for local TV can seem like a startling shift from the pledge-drive-and-tote-bag routine. It’s true that it has been working for local TV stations for decades, but things are changing. We’re moving into a new era of subscription and membership platforms. It’s spreading to every industry that has an iota of content creation involved. Enter local TV stations and their first forays into the membership economy. Read on for a breakdown of what digital subscription has to offer
Dec 3, 20192 min readHow Pelcro’s Paywall Generated a 13% Revenue Increase for L’Actualité
In 2018, MishMash Media’s L’actualité was ready to make the jump from a legacy paywall provider to a dynamic subscription platform.
Nov 26, 20194 min readHow to Migrate from Piano Go
Want to migrate from Piano Go? We know that the idea of up and migrating your whole protocols to a new platform might sound scary. However, you’ll be surprised by how smooth the transition process can be when you’re working with Pelcro. The truth of the matter is, Piano Go — formerly known as Tinypass — will be shutting its doors on January 1, 2020. Now, you probably have a ton of questions. This is a guide on how to migrate from Piano Go to Pelcro, as well as the most frequent questions you m
Nov 22, 20193 min readNew Release: Subscription Data Breakdown by Coupon and Traffic Source
In order to make good decisions, you need concrete subscription data that can create a solid foundation for understanding your readers. Which brings us to data breakdowns. Pelcro is delighted to announce that we’re now offering subscription data breakdowns by two essential categories of coupons and the readers’ incoming —or otherwise called traffic— source. Want to learn more about what subscription data breakdowns can bring to the table? Keep on reading and we’ll take it one beneficial categ
Nov 14, 20193 min readHow to Use Machine Learning for Your Paywall Strategy
Tired of static paywalls? Enter machine learning and dynamic paywalls. Machine learning has turned into a buzzword, but that doesn’t erase the sheer potential of implementations in the realm of subscription models and dynamic paywalls. What’s great about dynamic paywalls is the basic assumption of the individuality of your readers. So keep on reading to know all about the essential machine learning components, as well as how they power dynamic paywalls. Machine Learning Components Before del
Nov 12, 20194 min readNewsletter Nation: How Email Marketing Can Boost Your Reader Revenue
Regardless of your current business objectives, email marketing has not only a solution but also a cost-effective way to reach these goals. While email marketing has been around for a good while now, it truly started becoming more in-depth and far-reaching in the last couple of years than ever before. And, if you’re sick of hearing ‘content is king’ everywhere you go, we hate buzzwords too. However, there is no denying the brilliant results of good content on business growth and audience reach
Nov 5, 20195 min readWorried About Your Paywall’s Aggressiveness? 3 Paywall
Alright, so you’ve heard about paywall strategies and wariness is your first reaction. If you’ve just barely skimmed the surface and have no idea how to actually implement a paywall for your business or even if you should be getting one in the first place, no worries. We’ve got you covered. Keep on reading to learn all about why you should be getting a paywall and the top three paywall strategies that will kickstart your business reader revenue. Why Get a Paywall in the First Place? Because
Oct 29, 20194 min readWhy You Should Never Use a Cart To Sell Online Subscriptions
Once you’ve decided to embrace a reader revenue strategy, how do you sell digital subscriptions? E-commerce platforms like Shopify, WooCommerce, and Magento have created powerful tools for setting up online stores and they’ve designed experiences that are now the standard for online sales and check out. Researching your competition is an integral part of the product design experience, so it’s tempting to repurpose features, like a digital cart, from the ecommerce world. The bad news? This ca
Oct 18, 20193 min readThe New “Pirate” Metrics Every Publisher Should Use
Analysts have been reporting the death of metric-driven media for a while now. And those reports only got louder after the Buzzfeed cuts from earlier this year. In reality, metrics themselves aren’t the problem – the problem is which metrics people choose to use. When your metrics are tied to third parties like Facebook, a single algorithm change can undermine your entire company’s business model. As we’ve discussed in our previous blog post about getting started with reader revenue, embraci
Oct 18, 20196 min readHow To Generate Subscription Revenue in 4 Steps (Reader
Introducing a reader revenue model isn’t a cosmetic procedure. To make it work, you’ve got to go deep and initiate a change at the cellular level. In other words, simply slapping a paywall onto your home page isn’t enough. You need a subscription strategy, a cultural change, and a dynamic paywall with the features to support your evolving revenue mix. Step 1: Change your mindset and pretend you’re starting a new business Adopt the air of an “intrapreneur” and proceed as if you’re starting a
Press ReleasesOct 8, 20193 min readChoosing a revenue model: What’s the difference between
Congratulations! You’ve decided to start focusing on reader revenue. In our opinion, that’s how you support quality journalism. Switching to reader revenue is a smart strategy, but its execution is a little tricky. How do you properly package, position, and price your product? And more specifically, what’s the difference between a subscription, a membership, and a donation? Well, before you outline a strategy (aka your roadmap for getting from Point A to Point B), you need a goal. Presumably,
Oct 2, 20193 min readNew Release: Diversify Your Revenue Stream with a Dynamic
Ready to deliver the best subscription experience to your mobile app?Today, Pelcro’s thrilled to announce a dynamic paywall software development kit for both iOS and Android. Offering subscriptions where audiences consume content the most – their mobile phones – is as simple as incorporating functions from our READ.ME file into your native app. In total, set up takes less than a day. Why mobile matters for subscription-driven media brands:1. Younger millennials (18 to 24) spend 66 percent of t
Sep 3, 20193 min readEffects of Introducing a Paywall: CASE STUDY
Andrew Olsen, publisher of Times Review Media Group saw the value of driving reader revenue from their portfolio of New York based publications. However, since the sites had been free, he wanted to take a calculated approach when introducing a paywall to their award-winning brands. Therefore, Times Review Media Group partnered with Pelcro to introduce a paywall exclusively on the E-edition for two of their publications.“We are focused on infusing our award-winning brands with talent and techno
Case StudiesAug 20, 20193 min readA/B Testing Best Practices for Your Website’s Paywall
With the increasing prevalence of paywalls, one of the questions that is at the top of everyone’s mind is, “Will a paywall work for me?” The truth is, creating a paywall strategy that works is not a one and done deal; it’s a process that includes the consistent effort to understand and target your users based on data-driven decisions. A/B testing is one of the best tools for publishers to hone messaging and improve ROI. The Process of A/B TestingA/B testing can begin before you even implement
Industry TrendsAug 14, 20198 min readSwitching From Legacy Systems to a Modern Subscription Platform
Magazine publishers, local newspapers, basically anyone who has been in the publishing business and lived through changes in this industry has a common struggle to confront. While everywhere reader revenue is being hailed as the future of the industry and the saving grace of publishing, this has left many people convinced of the why, but the question remains how. If you’re struggling with a legacy system that was built to deal with publishing as it was in years gone by, adjusting to the new la
Industry TrendsAug 8, 20198 min readOvercoming the Unique Challenges of the B2B Subscription Model
If you’re thinking of developing a B2B subscription model for your site, you’re definitely not alone. With advertising revenue decreasing significantly year over year, many media companies are scrambling to come up with ways to stem the losses. And thus far paywalls seem to be a very viable option.But although many B2C news sites such as the New York Times and Wall Street Journal have successfully implemented subscription models, B2B entities have a number of unique challenges to overcome if t
Industry TrendsJul 30, 20193 min readBest Practices For Driving Subscription Revenue
Contrary to popular belief, successfully driving subscription revenue isn’t something that is only achievable by media giants. There are fundamental practices that publications of all sizes can follow to thrive in the digital subscription economy. Throughout the years, Pelcro has tested numerous strategies across many of its partners to pinpoint the do’s and don’ts of driving subscription revenue.What NOT to doDo Not Stick With Preconceived Notions and AssumptionsDon’t assume that you know all
Industry TrendsJul 15, 20194 min readThe News Site Checklist For Choosing a Paywall Subscription Model
With the steady decline in advertising revenue across the board, more and more news sites are shifting their focus to subscription models and many are using paywalls as a tool to drive this revenue. A recent study by the American Press Institute found that out of the 4,100 recent subscribers surveyed, half of the digital readers converted when they hit a paywall, so it’s no surprise the general move towards paywall technology is becoming the norm for publishers who are looking to up their read
Industry TrendsSep 30, 20183 min read