The Pelcro Blog
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415 articles on subscriptions, billing and paywalls. Browse and filter from the blog home.
How to Use Machine Learning for Your Paywall Strategy
Tired of static paywalls? Enter machine learning and dynamic paywalls. Machine learning has turned into a buzzword, but that doesn’t erase the sheer potential of implementations in the realm of subscription models and dynamic paywalls. What’s great about dynamic paywalls is the basic assumption of the individuality of your readers. So keep on reading to know all about the essential machine learning components, as well as how they power dynamic paywalls. Machine Learning Components Before del
Nov 12, 20194 min readNewsletter Nation: How Email Marketing Can Boost Your Reader Revenue
Regardless of your current business objectives, email marketing has not only a solution but also a cost-effective way to reach these goals. While email marketing has been around for a good while now, it truly started becoming more in-depth and far-reaching in the last couple of years than ever before. And, if you’re sick of hearing ‘content is king’ everywhere you go, we hate buzzwords too. However, there is no denying the brilliant results of good content on business growth and audience reach
Nov 5, 20195 min readWorried About Your Paywall’s Aggressiveness? 3 Paywall
Alright, so you’ve heard about paywall strategies and wariness is your first reaction. If you’ve just barely skimmed the surface and have no idea how to actually implement a paywall for your business or even if you should be getting one in the first place, no worries. We’ve got you covered. Keep on reading to learn all about why you should be getting a paywall and the top three paywall strategies that will kickstart your business reader revenue. Why Get a Paywall in the First Place? Because
Oct 29, 20194 min readWhy You Should Never Use a Cart To Sell Online Subscriptions
Once you’ve decided to embrace a reader revenue strategy, how do you sell digital subscriptions? E-commerce platforms like Shopify, WooCommerce, and Magento have created powerful tools for setting up online stores and they’ve designed experiences that are now the standard for online sales and check out. Researching your competition is an integral part of the product design experience, so it’s tempting to repurpose features, like a digital cart, from the ecommerce world. The bad news? This ca
Oct 18, 20193 min readThe New “Pirate” Metrics Every Publisher Should Use
Analysts have been reporting the death of metric-driven media for a while now. And those reports only got louder after the Buzzfeed cuts from earlier this year. In reality, metrics themselves aren’t the problem – the problem is which metrics people choose to use. When your metrics are tied to third parties like Facebook, a single algorithm change can undermine your entire company’s business model. As we’ve discussed in our previous blog post about getting started with reader revenue, embraci
Oct 18, 20196 min readHow To Generate Subscription Revenue in 4 Steps (Reader
Introducing a reader revenue model isn’t a cosmetic procedure. To make it work, you’ve got to go deep and initiate a change at the cellular level. In other words, simply slapping a paywall onto your home page isn’t enough. You need a subscription strategy, a cultural change, and a dynamic paywall with the features to support your evolving revenue mix. Step 1: Change your mindset and pretend you’re starting a new business Adopt the air of an “intrapreneur” and proceed as if you’re starting a
Press ReleasesOct 8, 20193 min readChoosing a revenue model: What’s the difference between
Congratulations! You’ve decided to start focusing on reader revenue. In our opinion, that’s how you support quality journalism. Switching to reader revenue is a smart strategy, but its execution is a little tricky. How do you properly package, position, and price your product? And more specifically, what’s the difference between a subscription, a membership, and a donation? Well, before you outline a strategy (aka your roadmap for getting from Point A to Point B), you need a goal. Presumably,
Oct 2, 20193 min readNew Release: Diversify Your Revenue Stream with a Dynamic
Ready to deliver the best subscription experience to your mobile app?Today, Pelcro’s thrilled to announce a dynamic paywall software development kit for both iOS and Android. Offering subscriptions where audiences consume content the most – their mobile phones – is as simple as incorporating functions from our READ.ME file into your native app. In total, set up takes less than a day. Why mobile matters for subscription-driven media brands:1. Younger millennials (18 to 24) spend 66 percent of t
Sep 3, 20193 min readEffects of Introducing a Paywall: CASE STUDY
Andrew Olsen, publisher of Times Review Media Group saw the value of driving reader revenue from their portfolio of New York based publications. However, since the sites had been free, he wanted to take a calculated approach when introducing a paywall to their award-winning brands. Therefore, Times Review Media Group partnered with Pelcro to introduce a paywall exclusively on the E-edition for two of their publications.“We are focused on infusing our award-winning brands with talent and techno
Case StudiesAug 20, 20193 min readA/B Testing Best Practices for Your Website’s Paywall
With the increasing prevalence of paywalls, one of the questions that is at the top of everyone’s mind is, “Will a paywall work for me?” The truth is, creating a paywall strategy that works is not a one and done deal; it’s a process that includes the consistent effort to understand and target your users based on data-driven decisions. A/B testing is one of the best tools for publishers to hone messaging and improve ROI. The Process of A/B TestingA/B testing can begin before you even implement
Industry TrendsAug 14, 20198 min readSwitching From Legacy Systems to a Modern Subscription Platform
Magazine publishers, local newspapers, basically anyone who has been in the publishing business and lived through changes in this industry has a common struggle to confront. While everywhere reader revenue is being hailed as the future of the industry and the saving grace of publishing, this has left many people convinced of the why, but the question remains how. If you’re struggling with a legacy system that was built to deal with publishing as it was in years gone by, adjusting to the new la
Industry TrendsAug 8, 20198 min readOvercoming the Unique Challenges of the B2B Subscription Model
If you’re thinking of developing a B2B subscription model for your site, you’re definitely not alone. With advertising revenue decreasing significantly year over year, many media companies are scrambling to come up with ways to stem the losses. And thus far paywalls seem to be a very viable option.But although many B2C news sites such as the New York Times and Wall Street Journal have successfully implemented subscription models, B2B entities have a number of unique challenges to overcome if t
Industry TrendsJul 30, 20193 min readBest Practices For Driving Subscription Revenue
Contrary to popular belief, successfully driving subscription revenue isn’t something that is only achievable by media giants. There are fundamental practices that publications of all sizes can follow to thrive in the digital subscription economy. Throughout the years, Pelcro has tested numerous strategies across many of its partners to pinpoint the do’s and don’ts of driving subscription revenue.What NOT to doDo Not Stick With Preconceived Notions and AssumptionsDon’t assume that you know all
Industry TrendsJul 15, 20194 min readThe News Site Checklist For Choosing a Paywall Subscription Model
With the steady decline in advertising revenue across the board, more and more news sites are shifting their focus to subscription models and many are using paywalls as a tool to drive this revenue. A recent study by the American Press Institute found that out of the 4,100 recent subscribers surveyed, half of the digital readers converted when they hit a paywall, so it’s no surprise the general move towards paywall technology is becoming the norm for publishers who are looking to up their read
Industry TrendsSep 30, 20183 min readA Publisher’s Guide to Choosing the Right Content
The increasing trend toward paid subscription services means one thing for publishers: there are a lot of options to consider. We’ve seen a host of innovation in this area, especially in regards to paywall technology, and a plethora of solutions that have emerged to fill the increasing need for reliable tools. So how do you evaluate which option is best for you? Here are some things to consider.How Much Control Do You Want?When evaluating a solution one of the first key points to consider is h
Industry TrendsSep 28, 20183 min read3 Examples of Successful Subscription Revenue Models
We’ve all heard the buzz around media giants like the New York Times and the Guardian skyrocketing their reader revenue with record-breaking numbers in digital subscriptions. But one question circling around in the minds of many is whether or not this strategy can be equally effective for businesses that may not have the resources or staying power of these large organizations.With paywall technology that is now extremely easy to use and implement, and machine learning that allows even small, t
Industry TrendsSep 23, 20184 min readNew(s) Ideas Award Winner Pelcro Offers an Affordable
We’ve talked before about how larger news and media organizations are not the only ones turning to paywall solutions as an integral part of their reader revenue strategy. One of Pelcro’s huge advantages is that it offers an affordable solution for any size organization to begin monetizing content. Pelcro recently received the New(s) Ideas Award from News Media Alliance, and we’d like to highlight just a few of the innovative ways Pelcro offers an affordable paywall solution to publishers.Address
Sep 22, 20184 min readWhat Does a Successful Newspaper Subscription Model Look Like in 2018?
Newspaper ad revenue is a third of what it was a decade ago. Metered paywalls, paid trials, and pricing tactics that work for publishers in 2018.
Industry TrendsAug 25, 20183 min readBringing AI to Publishing: Pelcro Announces Its Newest
Pelcro is pleased to announce its newest partnership with Protégez-Vous. The well-known consumer magazine recently partnered with Pelcro to take advantage of…
Aug 21, 20183 min readA Dynamic Paywall Could Be Your Next Audience Analytics Tool
A lot of the conversations we’ve been having lately about reader revenue center around strategies for converting readers. But like the proverbial tip of the iceberg, having a good immediate strategy to get your subscribers in the door only begins to scratch the surface of a truly cohesive reader revenue strategy. In fact, the rise in reader revenue is launching a revolution in organizational structure and culture. At the heart of this revolution is audience analytics.A recent study showed that
Industry TrendsJul 30, 20184 min readWhy Dynamic Paywalls Should be Part of Your Reader Revenue Growth Plan
It’s no secret that ad revenue has been decreasing substantially over the last decade. According to a 2016 report, ad revenue has decreased to close to a third of what it was ten years ago. Some sources estimate that if things continue with little resistance from publishers, ad blocking losses will reach $35 Billion by 2020. With the Facebook-Google duopoly continuing to tighten its grip on the ad space, there’s still some good news. We’re seeing a burgeoning of industry discussions surroundin
Jul 20, 20184 min read6 INMA 2018 Takeaways
This week was the International News Media Association’s (INMA) World Congress which was held at Washington, D.C. We here at Pelcro thought that our readers could benefit from the great amounts of information shared. To help your businesses grow and succeed.If you haven’t heard of INMA, on their website they describe themselves as “the world’s leading provider of global best practices for news media companies looking to grow revenue, audience, and brand amid profound market change.”At Pelcro,
Jun 22, 20185 min readTop 10 Membership Site Models
Memberships for sites are great if they are designed correctly. They allow many users the ability to get exclusive information within a closed community. We believe that these top 10 membership site models are perfect for ensuring your site’s success.There are, however, many membership site models. Knowing which one to use can be difficult and confusing. We at Pelcro recommend testing each membership site model or researching the various models.If you have any questions regarding what membersh
Jun 6, 20185 min readHow To Start A Magazine
Starting a magazine may seem like a difficult task, but it can be profitable and easy to attain if you have a clear direction. If you find yourself asking how to start a magazine, you have come to the correct place. In previous years it may have been more difficult but with the use of the internet, it is now easier than ever.We at Pelcro understand that starting a magazine without guidance may lead to trouble. Do not worry, however, as we are here to help.One of the largest issues when startin
Jun 6, 20185 min read