The Pelcro Blog
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401 articles on subscriptions, billing and paywalls. Browse and filter from the blog home.
A Publisher’s Guide to Choosing the Right Content
The increasing trend toward paid subscription services means one thing for publishers: there are a lot of options to consider. We’ve seen a host of innovation in this area, especially in regards to paywall technology, and a plethora of solutions that have emerged to fill the increasing need for reliable tools. So how do you evaluate which option is best for you? Here are some things to consider.How Much Control Do You Want?When evaluating a solution one of the first key points to consider is h
Industry TrendsSep 28, 20183 min read3 Examples of Successful Subscription Revenue Models
We’ve all heard the buzz around media giants like the New York Times and the Guardian skyrocketing their reader revenue with record-breaking numbers in digital subscriptions. But one question circling around in the minds of many is whether or not this strategy can be equally effective for businesses that may not have the resources or staying power of these large organizations.With paywall technology that is now extremely easy to use and implement, and machine learning that allows even small, t
Industry TrendsSep 23, 20184 min readNew(s) Ideas Award Winner Pelcro Offers an Affordable
We’ve talked before about how larger news and media organizations are not the only ones turning to paywall solutions as an integral part of their reader revenue strategy. One of Pelcro’s huge advantages is that it offers an affordable solution for any size organization to begin monetizing content. Pelcro recently received the New(s) Ideas Award from News Media Alliance, and we’d like to highlight just a few of the innovative ways Pelcro offers an affordable paywall solution to publishers.Address
Sep 22, 20184 min readWhat Does a Successful Newspaper Subscription Model Look Like in 2018?
Newspaper ad revenue is a third of what it was a decade ago. Metered paywalls, paid trials, and pricing tactics that work for publishers in 2018.
Industry TrendsAug 25, 20183 min readBringing AI to Publishing: Pelcro Announces Its Newest
Pelcro is pleased to announce its newest partnership with Protégez-Vous. The well-known consumer magazine recently partnered with Pelcro to take advantage of…
Aug 21, 20183 min readA Dynamic Paywall Could Be Your Next Audience Analytics Tool
A lot of the conversations we’ve been having lately about reader revenue center around strategies for converting readers. But like the proverbial tip of the iceberg, having a good immediate strategy to get your subscribers in the door only begins to scratch the surface of a truly cohesive reader revenue strategy. In fact, the rise in reader revenue is launching a revolution in organizational structure and culture. At the heart of this revolution is audience analytics.A recent study showed that
Industry TrendsJul 30, 20184 min readWhy Dynamic Paywalls Should be Part of Your Reader Revenue Growth Plan
It’s no secret that ad revenue has been decreasing substantially over the last decade. According to a 2016 report, ad revenue has decreased to close to a third of what it was ten years ago. Some sources estimate that if things continue with little resistance from publishers, ad blocking losses will reach $35 Billion by 2020. With the Facebook-Google duopoly continuing to tighten its grip on the ad space, there’s still some good news. We’re seeing a burgeoning of industry discussions surroundin
Jul 20, 20184 min read6 INMA 2018 Takeaways
This week was the International News Media Association’s (INMA) World Congress which was held at Washington, D.C. We here at Pelcro thought that our readers could benefit from the great amounts of information shared. To help your businesses grow and succeed.If you haven’t heard of INMA, on their website they describe themselves as “the world’s leading provider of global best practices for news media companies looking to grow revenue, audience, and brand amid profound market change.”At Pelcro,
Jun 22, 20185 min readTop 10 Membership Site Models
Memberships for sites are great if they are designed correctly. They allow many users the ability to get exclusive information within a closed community. We believe that these top 10 membership site models are perfect for ensuring your site’s success.There are, however, many membership site models. Knowing which one to use can be difficult and confusing. We at Pelcro recommend testing each membership site model or researching the various models.If you have any questions regarding what membersh
Jun 6, 20185 min readHow To Start A Magazine
Starting a magazine may seem like a difficult task, but it can be profitable and easy to attain if you have a clear direction. If you find yourself asking how to start a magazine, you have come to the correct place. In previous years it may have been more difficult but with the use of the internet, it is now easier than ever.We at Pelcro understand that starting a magazine without guidance may lead to trouble. Do not worry, however, as we are here to help.One of the largest issues when startin
Jun 6, 20185 min readHow To Use A Dynamic Paywall
A dynamic paywall is an important tool to be used by companies for their websites. Previously at Pelcro, we have covered hard and soft paywalls. We have also covered the top 6 mistakes to avoid when using a paywall.Both paywalls have their benefits, but what sets a dynamic paywall apart is its versatility. We at Pelcro have created a dynamic paywall that benefits the user as well as the readers.Dynamic paywalls are able to adjust accordingly toward each reader by monitoring their behavior on t
Jun 6, 20185 min readPelcro joins Founder Fuel 2018
Pelcro joins FounderFuel 2018, Canada’s leading venture accelerator, for a 13-week program aimed at scaling our subscription platform alongside top mentors.
Jun 4, 20181 min readThe Best Practices Of Soft Paywalls
Soft paywalls are used by many websites, media companies and publishers that limit the number of articles the audience can read before being stopped. Readers are then prompted to subscribe or sign up if they wish to read more. Soft paywalls generally allow readers to access a range of dedicated “free” pages or articles. However, if readers wish to read more, they must sign up. This is different from hard paywalls.Hard paywalls do not allow readers to be able to access any pages without first
May 28, 20185 min readTop 6 Duties in a Webmaster’s Job Description
Webmasters are important individuals who keep websites and companies afloat.Sometimes webmasters are hired employees and other times they are contractors. They all have a similar goal, however, to maintain a website. They must also make sure it keeps succeeding. A webmaster’s job description is comprised of many duties.Whether you’re a webmaster yourself, are looking to hire a webmaster, or are just curious, we here at Pelcro are going to help you.Having a webmaster is important and necessary
May 28, 20185 min readTop 6 Paywall Mistakes to Avoid
If you have just implemented a paywall on your website, or you have been using one for a while, we here at Pelcro are happy to help you avoid the 6 top mistakes when using a paywall.Previously, we have spoken about the usefulness of using a soft paywall over a hard paywall, as it results in a higher retention rate and a higher number of clicks for your site.If you are still deciding on what paywall method to use, please check out our article on soft paywalls and the ways to utilize it properly
May 28, 20185 min read8 Digital B2B Magazines That Are Worth Checking Out
B2B magazines, also known as “Business-to-Business Magazines”, are taking over the world. Their industry-specific content that is specialized for the professionals.B2B magazines are different to consumer magazines because the former focuses on content specifically for those in the niche. The latter focuses on a larger, more diverse audience.With the rise of digital content becoming more mainstream, B2B magazines, are succeeding in the digital space.8 B2B magazines that are absolutely worth che
May 22, 20185 min readMetered Paywall Best Practices for Generating Premium Content Revenue
A metered paywall is a paywall that benefits consumers and site owners alike. However, what is a metered paywall? A metered paywall allows consumers to view a select amount of content before being prompted to purchase a subscription. This allows consumers to make a decision on whether they like the content and if so, purchase a subscription. By reading the 5 steps below, your site will be using a metered paywall in the best way possible.5 Best Ways to Use a Metered Paywall:1. Through the use o
May 12, 20182 min read10 Simple Ways To Grow Your Subscribers
Who doesn’t want a loyal following of subscribers? While you may have amazing content and a great group of members, there are always ways to increase your following and ensure that your subscribers will stay interested. Here are 10 simple ways to grow your subscribers!1. Everyday Content, Content Every dayDon’t limit your content to just blogs. Content can include videos, podcasts, and pictures. Block time in your day and create something for your subscribers. Don’t forget to ask for the obviou
May 9, 20184 min readStripe vs PayPal : Which Payment Method is Best For You?
Payment is always a concern…and with good reason. There are several payment methods out there, and while there isn’t a definite answer to which method is the best, there must be one that works better than the other depending on your business needs. Everybody knows PayPal, Stripe is new. We’re here to break it down, Stripe vs Paypal, to help you choose the best payment method based on your needs! But first, the one question that everybody wants the answer to:When Do I Get Paid?Paypal: Usually
Apr 27, 20181 min readTime to Add Paid Memberships? These 3 Factors Will Let You Know
Passionate bloggers are always looking for ways to streamline their revenue. The traditional way of doing it is hosting ads on the website, but if you’re really looking to do this full-time, you should definitely consider adding paid memberships. You’re probably asking yourself when the right time is to add paid memberships to your website? These 3 factors will help you decide when it’s time!Different Revenue StreamsYou know the famous saying, don’t put all your eggs in one basket. Making money
Apr 25, 20183 min readHow to Win Your SEO and Paywall Strategy
Winning both your SEO and paywall strategy is crucial for publishers, newspapers, and bloggers who are struggling to monetize their traffic with Ads. Google’s First Click Free (FCF) policy provided a way for content behind a paywall to be included in search in spite of their content not generally being accessible to users. FCF has since been discontinued and Google has updated their technical documentation on how to handle content behind a paywall. Below is a quick summary of the requirements to
Apr 24, 20181 min read4 Ways to Learn More About your Audience
Give the people what they want! The last thing you want to do is spend time creating content that your members are not interested in.Constantly paying attention to the feedback you get from your subscribers is imperative to the survival of your membership website. Here are top 4 ways to learn more about your audience and what they want.1. Social MediaThe list of Social Media Media platforms is pretty long; to name the obvious, Facebook, Twitter, Instagram, LinkedIn, and Quora.The first thing you
Apr 20, 20182 min readGrow Your Membership Website Using 4 Simple Metrics
If a picture is worth a thousand words, then KPIs (Key Performance Indicators) are worth serious dollar amounts. To grow your business right, you need to keep improving. KPIs help you identify the weak spots that could prevent your membership website from growing. With these simple metrics, we can help you take your website to the next level!1. The Metric: Monthly Recurring RevenueHow to Calculate it: # of customers X average billed amount = MRRHow it Helps: One of the most important metr
Apr 18, 20182 min readEvents: The Future Of Publisher Revenue
Publishers are always looking for different ways to streamline and increase their revenue. Some of the obvious answers include: hosting ads, creating a paywall and implementing a membership website. These are definitely all great ways to succeed, but what is the future of publisher revenue? Events!People love to feel a sense of belonging, they enjoy connecting with like-minded people; which is why they love to go to stadiums and root for their favorite sports teams with other fans.It’s also why
Apr 17, 20182 min read