The Pelcro Blog
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401 articles on subscriptions, billing and paywalls. Browse and filter from the blog home.
How To Start A Blog In 5 Easy Steps: From Content Planning to SEO
I’ve definitely met a lot of talented writers who were interested in blogging. Especially after reading some of its benefits in our last post. Many have approached me about how to start, where to go, and how to get the ball rolling. The process may seem complicated, but it’s really not. We’re here to break it down for you! Here are the 5 simple steps you need to follow to start a blog! 1. Find Your PassionYour blog will be more successful if you write about a topic you love and you are passionat
Apr 14, 20183 min read4 Reasons You Should Start Blogging Today
I’ve always loved writing! I’ve enjoyed writing short stories, poems and sharing my day with my diary. It has always been best the way I could express myself. For me, it’s a great cathartic experience, for others, it’s a chance to share expertise on a certain topic. Each person has a different story of why they started blogging, and why they choose to continue. People have made careers out of blogging and you definitely can too!1. Put Yourself On The MapThere is so much noise out there. If you’r
Apr 12, 20183 min read4 Simple & Effective Ways To Reward Your Loyal Members
Most of us have the Starbucks app on our phone or if you’re old school, you’re walking around with the card in your wallet. It might be a little bit more expensive, but hey! You get rewarded every time you get coffee or treats, and you get a free drink for your birthday.Rewarding loyal members is super important, which is why several restaurants, clothing and beauty stores have implemented a program to reward their most loyal customers for coming back.Now that you have your membership website up
Apr 11, 20183 min readStarting A Membership Site? Here Are 3 Ideas To Get You Started
As a successful blogger, you’re probably looking into optimizing your website so you can start making money from it. Just starting? No problem! Experts like Pelcro are here to help you make more money from creating a membership site!One of the ways we’ve suggested you make money from your blog (besides ads) is through implementing a monthly/yearly membership fee for your followers, creating a membership site! Through that small fee, your subscribing members are supporting your work and providing
Apr 10, 20183 min readWant To Start A Membership Website? Let’s Talk!
Are you finally realizing the potential of a membership website? Let’s talk!It’s a lot easier than you think. You can take very simple steps to implement a paywall on your website and start increasing revenue through content subscription. You already have the content, it’s just a matter of picking the paywall type and strategy you want to implement. If you use a metered paywall, like the New York Times, you can restrict the number of free articles your readers can see. After the free trial perio
Apr 9, 20182 min readHow To Monetize Your Blog Without Ads
Follow my Pelcro with BloglovinAs a blogger, you’re doing everything you can to monetize your website to increase traffic. The more traditional way of making revenue is by setting up ads on your blog, which is awesome. However, there are definitely more ways to bring a bigger cheque home!Time to take it to the next step and explore other ways that you can monetize your blog! By bringing more traffic to your website, you’re making more money off of your awesome content. Below you learn about some
Apr 5, 20183 min readHow to Make Money Blogging with Premium Content
You start by realizing you have a passion, a love of cars, or movies, makeup, or technology. You realize that you are an influencer in your community and that people give you a call whenever they are struggling in your ‘area of expertise.’ We’re here to help you follow your passion and make money blogging.John goes to buy a car and you’re the first person he calls so you can both visit the dealership together because you’re the only one who can help him ask all the right questions to make sure t
Apr 2, 20183 min readWhat is a Paywall?
A paywall is used to restrict access to content and make it available only to subscribed users. When publishers first took their content online, they could rely on advertising revenue to run their operations. However, recent changes have left media companies looking for a better way to monetize their content. Because they could no longer rely on Ad revenue, publishers turned to implementing a paywall in order to drive subscription revenue.What is a paywall?Paywalls are what publishers use to r
Mar 19, 20184 min readHow to Build a Content Membership Site
To build a content membership site is a hard endeavor yet lucrative if done right. Great success stories such as The Information, The Athletic, Premiere-en-affaires, Protegez-vous and many others are paving the way for young entrepreneurs to explore the content business model. Publishers & bloggers are finding harder and harder to monetize a website with just advertisements and the subscription model is the only alternative.Whether you are diversifying into subscriptions, completely pivoting t
Mar 19, 20184 min readWeb Performance 101: How We Optimize Our Script
Web performance is important for anyone making a living from a website. Websites these days use third-party scripts to deploy ads, conversion pixels, embeds and many more tools. Third-party scripts have gained popularity due to their ease of use. At Pelcro we decided to build the most powerful content subscription platform that is bundled in one easy to integrate script. The challenge was the ensure we adhere to the highest performance standards in order not to negatively affect any of our cli
Mar 8, 20183 min read4 Reasons Why People Would Prefer to Pay for Content
It is a common misconception that website visitors prefer consuming free content than paying for it. Although that may be the truth for some visitors, there is a subset of the audience that is usually overlooked. Although the subset that is willing to pay may be small, a single subscriber can bring 30x more financial value to the website than an ad viewer.Here are 4 reasons why these visitors would prefer to pay for their content:1 – Show Support People want to show their support for their fav
Jan 29, 20181 min read4 Reasons Why Content Subscriptions are Going to Explode in 2018
The publishing industry has been going through a lot of changes over the past few years. However, it’s nothing new. The music and the film industry have both gone through some of the same changes. After several iterations, the solution to the industries was subscriptions. With Spotify and Apple Music coming out on top in the music industry and the film industry being dominated by subscription services like Netflix, Amazon, and Hulu (even youtube introduced their own subscription service).The s
Jan 11, 20182 min read7 Questions Pelcro’s AdBlock Analytics Will Answer
In the immortal words of Peter Drucker, “What gets measured gets managed”. This is the philosophy we started with when designing our AdBlock Analytics platform. We provide publishers with the ability to measure AdBlock users and the effectiveness of our AdFree service so that they can see for themselves. We track AdBlock users with the highest level of accuracy and detail. Information that cannot be found in regular analytics software, not even google.Here are 7 questions that Pelcro’s Adblock
Sep 27, 20172 min readEverything You Need To Know About AdBlock
1. What Is AdBlock?AdBlock is one of several plugins that can be downloaded on your web browser (such as Google Chrome and Safari). Being an extension on a browser gives them way more access and abilities than an average app on your computer would have. 2. What Does It Do?AdBlock blocks the ads you get on all the websites you love to visit! Sounds great right? Well not exactly… websites rely on advertising to make money. They use that money to pay themselves, their designers, content creators
Aug 24, 20171 min read6 Facts You Didn’t Know About AdBlock
1. People aren’t just using AdBlock to Block adsIn a survey conducted by Adobe, 17% said privacy was a concern and 8% for performance. There are more benefits to and AdFree Experience than you think and people are well aware of them.2. AdBlock is Spreading Through Word of Mouth Half of surveyed users said they learned about Adblock from a friend. It’s the high Virality that’s leading to an increase in downloads and higher rates of penetration. 3. AdBlock Is Global And There Are More AdBlockers
Aug 15, 20172 min readIf You Hate Targeted Ads, You Will Love This
Targeted AdsHave you ever visited a website selling a product and service and then noticed they were chasing you all over the internet with their ads? Advertisers now access to technology to do this very easily, it works most of the time and the advertiser does sell the product. The problem is that everyone is starting to do it, and its starting to get creepy and that’s why users hate targeted ads.ProblemAs I said, everyone is starting to do this. This video from Super Woman perfectly illustra
Aug 11, 20171 min readHow Pelcro Helped Sole Review Monetize AdBlock Users
Getting Users to Subscribe and Disable AdBlockSole Review is where you go to learn everything you need to about running shoes. Their viewers love the content, but they don’t love the ads. That’s why more than 15% of their users have AdBlock enabled. Any website owner will tell you that this is an all too common problem that is growing. They will also tell you that losing 15% of users to AdBlock translates into a significant loss of ad revenue. Sole Review came to Pelcro with this problem, and
Jun 11, 20171 min read