The Pelcro Blog
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415 articles on subscriptions, billing and paywalls. Browse and filter from the blog home.
How To Use A Dynamic Paywall
A dynamic paywall is an important tool to be used by companies for their websites. Previously at Pelcro, we have covered hard and soft paywalls. We have also covered the top 6 mistakes to avoid when using a paywall.Both paywalls have their benefits, but what sets a dynamic paywall apart is its versatility. We at Pelcro have created a dynamic paywall that benefits the user as well as the readers.Dynamic paywalls are able to adjust accordingly toward each reader by monitoring their behavior on t
Jun 6, 20185 min readPelcro joins Founder Fuel 2018
Pelcro joins FounderFuel 2018, Canada’s leading venture accelerator, for a 13-week program aimed at scaling our subscription platform alongside top mentors.
Jun 4, 20181 min readThe Best Practices Of Soft Paywalls
Soft paywalls are used by many websites, media companies and publishers that limit the number of articles the audience can read before being stopped. Readers are then prompted to subscribe or sign up if they wish to read more. Soft paywalls generally allow readers to access a range of dedicated “free” pages or articles. However, if readers wish to read more, they must sign up. This is different from hard paywalls.Hard paywalls do not allow readers to be able to access any pages without first
May 28, 20185 min readTop 6 Duties in a Webmaster’s Job Description
Webmasters are important individuals who keep websites and companies afloat.Sometimes webmasters are hired employees and other times they are contractors. They all have a similar goal, however, to maintain a website. They must also make sure it keeps succeeding. A webmaster’s job description is comprised of many duties.Whether you’re a webmaster yourself, are looking to hire a webmaster, or are just curious, we here at Pelcro are going to help you.Having a webmaster is important and necessary
May 28, 20185 min readTop 6 Paywall Mistakes to Avoid
If you have just implemented a paywall on your website, or you have been using one for a while, we here at Pelcro are happy to help you avoid the 6 top mistakes when using a paywall.Previously, we have spoken about the usefulness of using a soft paywall over a hard paywall, as it results in a higher retention rate and a higher number of clicks for your site.If you are still deciding on what paywall method to use, please check out our article on soft paywalls and the ways to utilize it properly
May 28, 20185 min read8 Digital B2B Magazines That Are Worth Checking Out
B2B magazines, also known as “Business-to-Business Magazines”, are taking over the world. Their industry-specific content that is specialized for the professionals.B2B magazines are different to consumer magazines because the former focuses on content specifically for those in the niche. The latter focuses on a larger, more diverse audience.With the rise of digital content becoming more mainstream, B2B magazines, are succeeding in the digital space.8 B2B magazines that are absolutely worth che
May 22, 20185 min readMetered Paywall Best Practices for Generating Premium Content Revenue
A metered paywall is a paywall that benefits consumers and site owners alike. However, what is a metered paywall? A metered paywall allows consumers to view a select amount of content before being prompted to purchase a subscription. This allows consumers to make a decision on whether they like the content and if so, purchase a subscription. By reading the 5 steps below, your site will be using a metered paywall in the best way possible.5 Best Ways to Use a Metered Paywall:1. Through the use o
May 12, 20182 min read10 Simple Ways To Grow Your Subscribers
Who doesn’t want a loyal following of subscribers? While you may have amazing content and a great group of members, there are always ways to increase your following and ensure that your subscribers will stay interested. Here are 10 simple ways to grow your subscribers!1. Everyday Content, Content Every dayDon’t limit your content to just blogs. Content can include videos, podcasts, and pictures. Block time in your day and create something for your subscribers. Don’t forget to ask for the obviou
May 9, 20184 min readStripe vs PayPal : Which Payment Method is Best For You?
Payment is always a concern…and with good reason. There are several payment methods out there, and while there isn’t a definite answer to which method is the best, there must be one that works better than the other depending on your business needs. Everybody knows PayPal, Stripe is new. We’re here to break it down, Stripe vs Paypal, to help you choose the best payment method based on your needs! But first, the one question that everybody wants the answer to:When Do I Get Paid?Paypal: Usually
Apr 27, 20181 min readTime to Add Paid Memberships? These 3 Factors Will Let You Know
Passionate bloggers are always looking for ways to streamline their revenue. The traditional way of doing it is hosting ads on the website, but if you’re really looking to do this full-time, you should definitely consider adding paid memberships. You’re probably asking yourself when the right time is to add paid memberships to your website? These 3 factors will help you decide when it’s time!Different Revenue StreamsYou know the famous saying, don’t put all your eggs in one basket. Making money
Apr 25, 20183 min readHow to Win Your SEO and Paywall Strategy
Winning both your SEO and paywall strategy is crucial for publishers, newspapers, and bloggers who are struggling to monetize their traffic with Ads. Google’s First Click Free (FCF) policy provided a way for content behind a paywall to be included in search in spite of their content not generally being accessible to users. FCF has since been discontinued and Google has updated their technical documentation on how to handle content behind a paywall. Below is a quick summary of the requirements to
Apr 24, 20181 min read4 Ways to Learn More About your Audience
Give the people what they want! The last thing you want to do is spend time creating content that your members are not interested in.Constantly paying attention to the feedback you get from your subscribers is imperative to the survival of your membership website. Here are top 4 ways to learn more about your audience and what they want.1. Social MediaThe list of Social Media Media platforms is pretty long; to name the obvious, Facebook, Twitter, Instagram, LinkedIn, and Quora.The first thing you
Apr 20, 20182 min readGrow Your Membership Website Using 4 Simple Metrics
If a picture is worth a thousand words, then KPIs (Key Performance Indicators) are worth serious dollar amounts. To grow your business right, you need to keep improving. KPIs help you identify the weak spots that could prevent your membership website from growing. With these simple metrics, we can help you take your website to the next level!1. The Metric: Monthly Recurring RevenueHow to Calculate it: # of customers X average billed amount = MRRHow it Helps: One of the most important metr
Apr 18, 20182 min readEvents: The Future Of Publisher Revenue
Publishers are always looking for different ways to streamline and increase their revenue. Some of the obvious answers include: hosting ads, creating a paywall and implementing a membership website. These are definitely all great ways to succeed, but what is the future of publisher revenue? Events!People love to feel a sense of belonging, they enjoy connecting with like-minded people; which is why they love to go to stadiums and root for their favorite sports teams with other fans.It’s also why
Apr 17, 20182 min readHow To Start A Blog In 5 Easy Steps: From Content Planning to SEO
I’ve definitely met a lot of talented writers who were interested in blogging. Especially after reading some of its benefits in our last post. Many have approached me about how to start, where to go, and how to get the ball rolling. The process may seem complicated, but it’s really not. We’re here to break it down for you! Here are the 5 simple steps you need to follow to start a blog! 1. Find Your PassionYour blog will be more successful if you write about a topic you love and you are passionat
Apr 14, 20183 min read4 Reasons You Should Start Blogging Today
I’ve always loved writing! I’ve enjoyed writing short stories, poems and sharing my day with my diary. It has always been best the way I could express myself. For me, it’s a great cathartic experience, for others, it’s a chance to share expertise on a certain topic. Each person has a different story of why they started blogging, and why they choose to continue. People have made careers out of blogging and you definitely can too!1. Put Yourself On The MapThere is so much noise out there. If you’r
Apr 12, 20183 min read4 Simple & Effective Ways To Reward Your Loyal Members
Most of us have the Starbucks app on our phone or if you’re old school, you’re walking around with the card in your wallet. It might be a little bit more expensive, but hey! You get rewarded every time you get coffee or treats, and you get a free drink for your birthday.Rewarding loyal members is super important, which is why several restaurants, clothing and beauty stores have implemented a program to reward their most loyal customers for coming back.Now that you have your membership website up
Apr 11, 20183 min readStarting A Membership Site? Here Are 3 Ideas To Get You Started
As a successful blogger, you’re probably looking into optimizing your website so you can start making money from it. Just starting? No problem! Experts like Pelcro are here to help you make more money from creating a membership site!One of the ways we’ve suggested you make money from your blog (besides ads) is through implementing a monthly/yearly membership fee for your followers, creating a membership site! Through that small fee, your subscribing members are supporting your work and providing
Apr 10, 20183 min readWant To Start A Membership Website? Let’s Talk!
Are you finally realizing the potential of a membership website? Let’s talk!It’s a lot easier than you think. You can take very simple steps to implement a paywall on your website and start increasing revenue through content subscription. You already have the content, it’s just a matter of picking the paywall type and strategy you want to implement. If you use a metered paywall, like the New York Times, you can restrict the number of free articles your readers can see. After the free trial perio
Apr 9, 20182 min readHow To Monetize Your Blog Without Ads
Follow my Pelcro with BloglovinAs a blogger, you’re doing everything you can to monetize your website to increase traffic. The more traditional way of making revenue is by setting up ads on your blog, which is awesome. However, there are definitely more ways to bring a bigger cheque home!Time to take it to the next step and explore other ways that you can monetize your blog! By bringing more traffic to your website, you’re making more money off of your awesome content. Below you learn about some
Apr 5, 20183 min readHow to Make Money Blogging with Premium Content
You start by realizing you have a passion, a love of cars, or movies, makeup, or technology. You realize that you are an influencer in your community and that people give you a call whenever they are struggling in your ‘area of expertise.’ We’re here to help you follow your passion and make money blogging.John goes to buy a car and you’re the first person he calls so you can both visit the dealership together because you’re the only one who can help him ask all the right questions to make sure t
Apr 2, 20183 min readWhat is a Paywall?
A paywall is used to restrict access to content and make it available only to subscribed users. When publishers first took their content online, they could rely on advertising revenue to run their operations. However, recent changes have left media companies looking for a better way to monetize their content. Because they could no longer rely on Ad revenue, publishers turned to implementing a paywall in order to drive subscription revenue.What is a paywall?Paywalls are what publishers use to r
Mar 19, 20184 min readHow to Build a Content Membership Site
To build a content membership site is a hard endeavor yet lucrative if done right. Great success stories such as The Information, The Athletic, Premiere-en-affaires, Protegez-vous and many others are paving the way for young entrepreneurs to explore the content business model. Publishers & bloggers are finding harder and harder to monetize a website with just advertisements and the subscription model is the only alternative.Whether you are diversifying into subscriptions, completely pivoting t
Mar 19, 20184 min readWeb Performance 101: How We Optimize Our Script
Web performance is important for anyone making a living from a website. Websites these days use third-party scripts to deploy ads, conversion pixels, embeds and many more tools. Third-party scripts have gained popularity due to their ease of use. At Pelcro we decided to build the most powerful content subscription platform that is bundled in one easy to integrate script. The challenge was the ensure we adhere to the highest performance standards in order not to negatively affect any of our cli
Mar 8, 20183 min read