The Pelcro Blog
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407 articles on subscriptions, billing and paywalls. Browse and filter from the blog home.
Authorization 101: Your Guide to Secure Accounts
As enterprises grow towards their digital maturity in these times of cloud-based systems and strict online security, most digital security systems are based on a two-step process. The first step is authentication, which determines the user identity, and the second stage is authorization, which then dictates what content the said user is allowed to access. What is authorization? Authorization determines what each user is allowed to access on your website, be it content or features. Upon verify
Industry TrendsSep 9, 20202 min readPelcro Update: Introducing v1.33 (Smith)
We are always making improvements to our systems to make sure we consistently provide our clients with more tools that add value to both them and their users. Our newest update introduces the first iteration of our eCommerce feature, Disqus and Dialog Insight integrations as well as changes in the JS SDK, UI, and Elements. Introducing Pelcro update v1.33 (Smith). What is Pelcro? Pelcro is a subscription and membership management software that provides all of the tools and insight necessary to dr
Sep 2, 20202 min readAuthentication 101: Your Guide to Secure Accounts
In this day and age, authentication is a part of everyday life. However, it’s crucial to keep in mind that while this process helps keep information private; it is by no means foolproof. That’s why it’s essential to use unique, personalized passwords that are hard to guess. This rings especially true for email accounts. What is authentication? Digital authentication is the process of determining whether someone is who they declare themselves to be. Authentication provides access to systems
Industry TrendsAug 26, 20204 min readMRR: 5 Tips to Improve Your Bottom Line
Whether you’re a sales leader, a manager, or a rep, revenue is your ultimate bottom line, your metric for success. It helps you evaluate the performance of the business, team, and individual contributors. Monthly Recurring Revenue (MRR) measures your recurring revenue normalized into a monthly amount. It’s a metric most commonly used by subscription and SaaS-based businesses. What is Monthly Recurring Revenue? Recurring revenue is the heart of these companies; with it, you don’t have to worry
Industry TrendsAug 19, 20204 min readLeveraging Group Subscriptions: Everything you need to know
As subscription models continue to develop, more companies have started offering group subscriptions. By leveraging group subscriptions, companies expand their targets from individual customers to groups and organizations. But what exactly are group subscriptions? And what is the real benefit they can add to your company? What are Group Subscriptions? By leveraging group subscriptions, you can make your content more available to organizations; allowing them to purchase digital access for a nu
Aug 12, 20202 min readSoft Paywall: 5 Rules for Success
A soft paywall (also known as a metered paywall) is a paywall that benefits both visitors and site owners alike. But how can you make the best of it? What is a Paywall Before we get into details of how you can make the most of implementing a soft paywall, we must first understand what exactly a paywall is. Paywalls are online features that businesses implement to set up a value exchange to grant access to content or experiences. Traditionally, the most common form of value exchange is content
Aug 5, 20203 min readSubscription Business Models: Reliable Revenue
Online subscription business models have been gaining popularity; with new delivery services for everything from meals to diapers, subscription boxes that promise to send carefully curated items, and much more. As more businesses adopt the subscription model, companies are starting to look for newer, and better ways to manage their subscribed customers; whether it’s one on one or as a group. Whether you operate a straightforward eCommerce business that’s been doing well for years; or are get
Jul 29, 20203 min readStripes.com Subscriptions increase by 203% with Pelcro
Stars and Stripes decided to change their subscription management software to Pelcro in August 2019. Since making the change, Stars and Stripes has seen a 203% increase in subscriptions
Case StudiesJul 22, 20204 min readCRM Software: Do You Really Need It?
CRM Software (Customer Relationship Management Software), a technology for managing your company’s relationships and interactions with customers, has gained popularity over the past few years. Approachable, easy to learn, and implement; CRMs streamline communication between a company and its customers by gathering customer interactions across multiple channels under one digital roof. Initially, this technology was designed for sales, marketing, and other services. However, now you can do a l
Jul 15, 20202 min readPelcro Client L’actualité Awarded Canada’s Best Magazine 2020
Canada’s Best Magazine: L’actualité, one of the world’s most prominent French-language publications.
Jul 8, 20202 min readDigital Wallet: How Apple Pay and Google Pay Grow Businesses
Smartphones have completely transformed the world around us. They’ve changed how we work, play, and even the way that we learn. And now the introduction of the digital wallet is transforming how we conduct business and pay for services. Traditional banking no longer meets the needs of today’s customers; that’s why businesses are looking for more convenient, user-friendly, and accessible options for their end-customers. With e-commerce on the rise, adding Apple Pay and Google Pay to your busin
Jul 1, 20203 min readRecurring Revenue: An Expedited Response Strategy
The recurring revenue model is a business model that focuses on stable, predictable, and scalable cash flow. It’s a disruptive trend that enables companies to grow their revenue streams while increasing their market share and gaining a competitive advantage in their industry. Most recurring revenue business ideas need a lot of hard work and dedication, but they pay off in the long run. Here are 5 simple steps to develop, and establish a successful recurring revenue model. 1- Establishing your
Jun 23, 20207 min readWhat is a paywall: An Evolving Definition
A paywall restricts content until a visitor pays, subscribes, or registers. See six paywall types, from hard and soft to dynamic, and how each drives revenue.
Jun 16, 20203 min readHow to Decrease Customer Service Requests
As a business, we love getting engagement from our readers and customers. However, when this engagement comes in the form of customer service requests flooding our inboxes, then it might be a symptom of a bigger problem. In addition, if your customers feel like they’ve been left out to dry because you couldn’t get to their request in a timely fashion, then that’s an additional problem on top of another. Wondering what can be done to reduce the amount of customer service requests? Keep on readi
May 19, 20204 min readSubscription Platform Documentation: What You Need to Know
We hear a lot about JS SDK documentation, API documentation, CSS documentation, and other subscription platform documentation. However, it’s a moot point if you don’t have a solid understanding of what exactly is documentation in the first place, as well as what it can offer your business. Keep on reading for a breakdown of what documentation does, as well as the many forms it takes. Moreover, we’ll take a deep dive about specific application elements can only be built with documentation at ha
May 12, 20203 min read5 Types of Readers: 5 Ways to Increase Your Reader Revenue
Getting to know your readers and what makes them tick is the key to increase your reader revenue. The trick here is the pesky little fact that your readers are not clones. They come in a variety of shapes, interests, sizes, wants, and needs. From your super fans who subscribed to your service the moment they saw your offer to your casual visitors who need a bit more wooing to take the plunge, there are ways to interact with each archetype that results in high conversion rates. Keep on reading
May 5, 20204 min readWhat is Attrition Rate in Memberships?
In the whirling saga of essential metrics for memberships and subscription platforms, the attrition rate is crowned king. Thus, learning what an attrition rate becomes key to generating business revenue. The attrition rate is unique in its inherently negative nature. Businesses do their best to keep these numbers as low as possible. Yet, in order to do so, a thorough understanding of the metric, as well as its calculations, is in order. Keep on reading for a full breakdown of what is attriti
Apr 28, 20203 min readPelcro joins Stripe Partner Program to provide modern
Pelcro’s subscription and membership software, combined with Stripe’s seamless payments platform, helps businesses manage their members and generate recurring revenue effectively. March 12, 2020, SAN FRANCISCO — Pelcro, a subscription and membership software with robust APIs and SDKs, today announced that it has joined the Stripe Partner Program as a Verified Partner. With only 3% of GDP online, the goal of the program is to increase internet commerce by helping companies start, run, a
Press ReleasesApr 21, 20202 min read5 Ways You’re Doing Recurring Billing Wrong
You’d think that by the time you reach the recurring billing cycle that your customer communication is good to go, and there will be no problems there. Unfortunately, that couldn’t be further from the truth. Recurring billing is still a critical part of your customer experience, therefore it needs to be as close to perfect as possible. If businesses drop the ball during this stage, then they’ll start seeing higher rates of cancellations, and fewer upgrades to higher “levels” in their subscrip
Industry TrendsApr 14, 20203 min readConvenience: Why a Subscription Business Model Has High
Convenience is the linchpin of a sustainable subscription business model. What could possibly be more convenient than getting all your groceries delivered without needing to put in the order every week, or the daily news in your inbox? It’s a convenience that drives the value proposition of subscriptions. The higher the value, the higher the customer retention rates. We’ll be breaking down what a subscription business model entails. In addition, we’ll delve into how subscription models fare
Industry TrendsApr 7, 20202 min readWhat Is Membership Management Software?
Whether you run a small non-profit, a large media company, or anything in between, you’ll find that managing your members with a membership management software is key to your success and your bottom line. According to Capterra’s research report, 57% of businesses said that their membership management software directly affected their engagement rates and membership satisfaction numbers. Therefore, having a solid membership software to facilitate recurring payments, store your members’ informat
Industry TrendsMar 31, 20202 min readPelcro’s COVID-19 Response: What We Can Do for You
In unprecedented times like these, we know you have a lot on your mind and everything feels like a priority. While we’re certain that your business is one of those priorities, we want to make sure that it is not one of the things you have to worry about. If you’re relying on the Pelcro platform to generate recurring revenue or relying on the Pelcro Team to perform a task for you (ie. migrations, integrations, etc.), then you can rest assured that there will be absolutely no interruptions or dela
Mar 24, 20201 min readHow Personalization Can Boost Businesses’ Conversions
There is no avoiding the fact that well-executed personalization efforts can tremendously increase your conversion rates. As it were, 92% of companies who personalized their emails saw an increase in conversion rates. Imagine if your whole platform is personalized to suit your readers, with a focus on their experience. Thankfully, there is no need for imagination. With Pelcro’s machine learning algorithms, you’ll get to see a platform that has been tailored for publishers and their readers. K
Industry TrendsMar 17, 20203 min read3 Ways to Increase Reader Revenue via Mobile Marketing
It’s great to set mobile marketing as a priority for your business. After all, —almost—nothing can beat the fact that 70% of mobile search results can trigger an action within an hour. It’s easy to use, and it’s measurable. Yet, trying to set it up from scratch can be a bit of a daunting concept. The way to eliminate this uncertainty is to have solid foundations that can catapult your regular marketing strategy into becoming mobile-focused with no trouble. Here are the top three foundational s
Industry TrendsMar 10, 20203 min read