The Pelcro Blog
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401 articles on subscriptions, billing and paywalls. Browse and filter from the blog home.
Subscription Business Models: Reliable Revenue
Online subscription business models have been gaining popularity; with new delivery services for everything from meals to diapers, subscription boxes that promise to send carefully curated items, and much more. As more businesses adopt the subscription model, companies are starting to look for newer, and better ways to manage their subscribed customers; whether it’s one on one or as a group. Whether you operate a straightforward eCommerce business that’s been doing well for years; or are get
Jul 29, 20203 min readStripes.com Subscriptions increase by 203% with Pelcro
Stars and Stripes decided to change their subscription management software to Pelcro in August 2019. Since making the change, Stars and Stripes has seen a 203% increase in subscriptions
Case StudiesJul 22, 20204 min readCRM Software: Do You Really Need It?
CRM Software (Customer Relationship Management Software), a technology for managing your company’s relationships and interactions with customers, has gained popularity over the past few years. Approachable, easy to learn, and implement; CRMs streamline communication between a company and its customers by gathering customer interactions across multiple channels under one digital roof. Initially, this technology was designed for sales, marketing, and other services. However, now you can do a l
Jul 15, 20202 min readPelcro Client L’actualité Awarded Canada’s Best Magazine 2020
Canada’s Best Magazine: L’actualité, one of the world’s most prominent French-language publications.
Jul 8, 20202 min readDigital Wallet: How Apple Pay and Google Pay Grow Businesses
Smartphones have completely transformed the world around us. They’ve changed how we work, play, and even the way that we learn. And now the introduction of the digital wallet is transforming how we conduct business and pay for services. Traditional banking no longer meets the needs of today’s customers; that’s why businesses are looking for more convenient, user-friendly, and accessible options for their end-customers. With e-commerce on the rise, adding Apple Pay and Google Pay to your busin
Jul 1, 20203 min readRecurring Revenue: An Expedited Response Strategy
The recurring revenue model is a business model that focuses on stable, predictable, and scalable cash flow. It’s a disruptive trend that enables companies to grow their revenue streams while increasing their market share and gaining a competitive advantage in their industry. Most recurring revenue business ideas need a lot of hard work and dedication, but they pay off in the long run. Here are 5 simple steps to develop, and establish a successful recurring revenue model. 1- Establishing your
Jun 23, 20207 min readWhat is a paywall: An Evolving Definition
We live in a digitally transformed society. As an online business, there are only so many ways for a business to generate revenue. Advertising is a common source of income for a large number of websites. However, relying solely on advertising revenue has become increasingly difficult with tech giants like Facebook and Google taking roughly 70% of new online advertising spend. Additionally, Adblocking continues to increase with over 30% of all internet users employing Adblocking services. That
Jun 16, 20202 min readHow to Decrease Customer Service Requests
As a business, we love getting engagement from our readers and customers. However, when this engagement comes in the form of customer service requests flooding our inboxes, then it might be a symptom of a bigger problem. In addition, if your customers feel like they’ve been left out to dry because you couldn’t get to their request in a timely fashion, then that’s an additional problem on top of another. Wondering what can be done to reduce the amount of customer service requests? Keep on readi
May 19, 20204 min readSubscription Platform Documentation: What You Need to Know
We hear a lot about JS SDK documentation, API documentation, CSS documentation, and other subscription platform documentation. However, it’s a moot point if you don’t have a solid understanding of what exactly is documentation in the first place, as well as what it can offer your business. Keep on reading for a breakdown of what documentation does, as well as the many forms it takes. Moreover, we’ll take a deep dive about specific application elements can only be built with documentation at ha
May 12, 20203 min read5 Types of Readers: 5 Ways to Increase Your Reader Revenue
Getting to know your readers and what makes them tick is the key to increase your reader revenue. The trick here is the pesky little fact that your readers are not clones. They come in a variety of shapes, interests, sizes, wants, and needs. From your super fans who subscribed to your service the moment they saw your offer to your casual visitors who need a bit more wooing to take the plunge, there are ways to interact with each archetype that results in high conversion rates. Keep on reading
May 5, 20204 min readWhat is Attrition Rate in Memberships?
In the whirling saga of essential metrics for memberships and subscription platforms, the attrition rate is crowned king. Thus, learning what an attrition rate becomes key to generating business revenue. The attrition rate is unique in its inherently negative nature. Businesses do their best to keep these numbers as low as possible. Yet, in order to do so, a thorough understanding of the metric, as well as its calculations, is in order. Keep on reading for a full breakdown of what is attriti
Apr 28, 20203 min readPelcro joins Stripe Partner Program to provide modern
Pelcro’s subscription and membership software, combined with Stripe’s seamless payments platform, helps businesses manage their members and generate recurring revenue effectively. March 12, 2020, SAN FRANCISCO — Pelcro, a subscription and membership software with robust APIs and SDKs, today announced that it has joined the Stripe Partner Program as a Verified Partner. With only 3% of GDP online, the goal of the program is to increase internet commerce by helping companies start, run, a
Press ReleasesApr 21, 20202 min read5 Ways You’re Doing Recurring Billing Wrong
You’d think that by the time you reach the recurring billing cycle that your customer communication is good to go, and there will be no problems there. Unfortunately, that couldn’t be further from the truth. Recurring billing is still a critical part of your customer experience, therefore it needs to be as close to perfect as possible. If businesses drop the ball during this stage, then they’ll start seeing higher rates of cancellations, and fewer upgrades to higher “levels” in their subscrip
Industry TrendsApr 14, 20203 min readConvenience: Why a Subscription Business Model Has High
Convenience is the linchpin of a sustainable subscription business model. What could possibly be more convenient than getting all your groceries delivered without needing to put in the order every week, or the daily news in your inbox? It’s a convenience that drives the value proposition of subscriptions. The higher the value, the higher the customer retention rates. We’ll be breaking down what a subscription business model entails. In addition, we’ll delve into how subscription models fare
Industry TrendsApr 7, 20202 min readWhat Is Membership Management Software?
Whether you run a small non-profit, a large media company, or anything in between, you’ll find that managing your members with a membership management software is key to your success and your bottom line. According to Capterra’s research report, 57% of businesses said that their membership management software directly affected their engagement rates and membership satisfaction numbers. Therefore, having a solid membership software to facilitate recurring payments, store your members’ informat
Industry TrendsMar 31, 20202 min readPelcro’s COVID-19 Response: What We Can Do for You
In unprecedented times like these, we know you have a lot on your mind and everything feels like a priority. While we’re certain that your business is one of those priorities, we want to make sure that it is not one of the things you have to worry about. If you’re relying on the Pelcro platform to generate recurring revenue or relying on the Pelcro Team to perform a task for you (ie. migrations, integrations, etc.), then you can rest assured that there will be absolutely no interruptions or dela
Mar 24, 20201 min readHow Personalization Can Boost Businesses’ Conversions
There is no avoiding the fact that well-executed personalization efforts can tremendously increase your conversion rates. As it were, 92% of companies who personalized their emails saw an increase in conversion rates. Imagine if your whole platform is personalized to suit your readers, with a focus on their experience. Thankfully, there is no need for imagination. With Pelcro’s machine learning algorithms, you’ll get to see a platform that has been tailored for publishers and their readers. K
Industry TrendsMar 17, 20203 min read3 Ways to Increase Reader Revenue via Mobile Marketing
It’s great to set mobile marketing as a priority for your business. After all, —almost—nothing can beat the fact that 70% of mobile search results can trigger an action within an hour. It’s easy to use, and it’s measurable. Yet, trying to set it up from scratch can be a bit of a daunting concept. The way to eliminate this uncertainty is to have solid foundations that can catapult your regular marketing strategy into becoming mobile-focused with no trouble. Here are the top three foundational s
Industry TrendsMar 10, 20203 min readWhat Is a Soft Paywall?
A soft paywall, a hard paywall, and a metered paywall. It seems like there is a new term popping up every minute to describe the different variations of paywalls. Yet, each variation can bring about different results. As it were, no two businesses are the same, and the same holds true for paywalls. However, the majority of paywalls can be categorized into two main types: hard paywalls and soft paywalls. If you’ve been wondering what exactly is a soft paywall, then you’ve come to the right pla
Industry TrendsMar 3, 20203 min readWhat is MRR?
If you have a subscription-based business, then your monthly recurring revenue (MRR) is your lifeblood. Knowing exactly what is MRR is the first step. Calculating MRR is essential to unlocking your growth potential. If you haven’t had the chance to get into the nitty-gritty details, then no worries. You’re in good company. We’ll be going through a breakdown of what is MRR, its basics, and how to calculate its growth. What is MRR: The Basics The reason behind the immense popularity of the subs
Industry TrendsFeb 25, 20203 min readWhat Are Webhooks and How to Use Them
As a business, you need to know what sort of actions are being taken on your website. Are they taken by casual visitors or loyal customers? In order to have a clear picture, you’ll need to know the answer to the following question: what are webhooks? There is so much information to be gained if you can be notified whenever your customers take important actions on your platform. It sets you up for success, especially when you can send out perfectly-timed emails to your customers to address a
Industry TrendsFeb 18, 20206 min readProduct Update: Lists and Fulfillment
Bit by bit, we get to know our publishers and their needs. Pelcro is always making improvements to give publishers more tools to add value to their readers and reach for the skies. This time it’s all about the fulfillment. In this case, we found out that integrating list segmentation to our shipment fulfillment protocols is the way to go, for a speedy and smooth transaction for your readers. From the publisher’s perspective, this should prove to be quite helpful for reporting and tracking purp
Feb 11, 20202 min read5 Ways to Attract (and Keep) a Loyal Audience
For your subscription service, you want to not only survive but thrive. Getting to that level, you’ll need the solid foundation of a loyal audience of readers. These readers are your audience; your irreplaceable asset that can make or break your product. So, let’s aim for ‘make.’ However, that’s easier said than done. Most businesses either face problems with attracting their audience in the first place or suffer through losing their attained readers in no time at all. It doesn’t have to be th
Industry TrendsFeb 4, 20203 min readSign-Up Form: 4 Ways to Boost Your Conversions
Congratulations! Your reader made it to your sign-up form. It must have taken you a tremendous amount of time and effort to reach this step. After all, the sign-up form is —traditionally— one of the final steps in a publisher’s sales conversion funnel. Yet, for some reason, people are leaving halfway through, not finalizing their sign-up forms and submitting them. This brings us to your sign-up form’s formula and the fact that it might not be set up in the best way to suit your readers. Here a
Jan 28, 20203 min read