The Pelcro Blog
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433 articles on subscriptions, billing and paywalls. Browse and filter from the blog home.
6 Types of Fraud That Can Affect Subscription Businesses
Online fraud is almost the same size as world health or global military expenditures, in 2021 alone fraud has cost the global economy 5.1 trillion dollars in losses. A huge problem indeed, and one of the fastest-growing forms of theft. Nowadays, businesses are obligated to focus more of their time and effort on fraud prevention practices for the safety of their websites, employees, and most importantly their customer data. The problem is that fraud comes in many different forms and shapes, and
Jun 6, 20223 min readRelease V1.51
To enhance the effectiveness of your operations and optimize for growth, there has to be a core understanding of efficiency that is embedded in your business. Keeping this in mind, for this release we decided to focus on operational management. Specifically, how to shave off minutes in your day by simplifying the process of conducting certain tasks via the platform. The goal is to create a seamless experience that not only caters to your business needs but also exceeds them. We aimed to enhanc
Jun 2, 20223 min readMedia and Events Company Frieze Creates New Revenue Streams
The high-end contemporary art media and events company introduces a digital subscription and membership platform to build niche communities worldwide.
Case StudiesMay 17, 20224 min read6 Tips to Improve Your Sign-up Process To Increase Conversion Rates
The ultimate goal for any subscription business is to increase conversion rates and reduce churn. However, that is easier said than done. The entire process of reaching target prospects, converting them into loyal subscribers, and retaining them as consistent customers can be challenging, but there are ways to increase your success rate. Optimizing forms is definitely one of those ways. Today’s customers are savvy but have a shorter attention span than ever before. According to a Microsoft st
May 9, 20224 min readDiscover Pelcro’s Latest Features in V1.50: Campaign
Release V1.5 In the world of economic evolution, an online business aims to offer the best possible experience to its customers to promote loyalty. One way of doing this is by ensuring that you are not only catering to the needs of the customer but also exceeding them. Below are some of Pelcro’s latest feature advancements that aim to do just that. This release focuses on improving the payment experience and tracking your conversions with ease. Latest Features: Vantiv Integration Introducing V
Product ReleasesMay 4, 20222 min readEdWeek Experiences 24% Increase in New Business Since Switching to Pelcro
Education Week, America’s most trusted K-12 education resource, grew new business 24% after switching to Pelcro for subscriptions and group licenses.
Case StudiesApr 28, 20223 min read5 Customer Support Strategies that Will Guarantee Happy Customers
It is no secret that the success of any business mainly relies on one crucial variable; customer satisfaction. Research shows that 77% of customers are more likely to recommend a company if their experience was a pleasant one. Your business might be offering an unparalleled product or service; but, if your customer support is unreliable, slow, and frustrating to work with, word will spread and it will cause churn and loss of new business. Investing in a reliable and effective customer support
Apr 22, 20223 min read4 Reasons to Switch to a Hybrid Pricing Model for Your Online Business
What is a Hybrid Pricing Model? A hybrid pricing model is when you combine two or more pricing models for your online business. Businesses nowadays have been on the lookout for a variety of different billing strategies in order to both increase their conversions and increase the lifetime value of their customers. Your pricing strategy is a huge part of your overall business strategy and should not be taken lightly. Never underestimate the power of a well-thought-out and well-executed pricing m
Apr 5, 20224 min readPelcro Release v1.49 Pythagoras
Your data can be the wellspring of brilliant insights and empowering analytics that allows you to understand your users better. However, to reach that level of understanding and to be able to make decisions based on tangible proof and statistics, you need to collect, analyze, and manage your data effectively, and these are all things that the great philosopher Pythagoras excelled at. Pelcro’s latest release v1.49 was fastened under the motivation to improve analytics for its users. This release
Product ReleasesMar 24, 20223 min read5 Ways You Can Use Subscriber Data to Up-Sell
Every subscription business owner should know that subscriber data is the single most important asset for your business. Subscriber data is the driving force for both new sales and upsells. The key is understanding the data and applying it correctly to your marketing campaigns. Keeping track of your subscriber data has never been easier with access to modern tools. It has also become increasingly important as competition stiffens. Understanding your customers on a deeper level has a direct cor
Mar 10, 20223 min readIntegrating Pelcro's Subscription Management Platform on Your Website
In this video tutorial, we show you just how quick and easy it is to get started on your subscription management journey by integrating Pelcro on your website. We will break down the platform basics and show you how to lay the groundwork so you can get started managing your subscriptions and memberships quickly. Previously we discussed the process of how to set up your products and payment plans, and also how to configure them. If you haven’t checked them out yet, we recommend doing so after d
Product ReleasesMar 3, 20222 min readPelcro Release v1.48 (Knight)
There are many data sets in the world, but not every data set is complete. Pelcro’s latest release, V1.48 pertains to the back-end, is purely API-driven. It is also a direct result of improving the information architecture. With this release, we’re laying the foundation for a more user-friendly process of data collection. One that will be so much more than just an API, and builds further to support upcoming projects and collaborations. The Pelcro team is excited about this release because it ex
Product ReleasesFeb 25, 20222 min read3 Personalized Conversion Strategies To Increase Memberships
Introduction: Personalized conversion strategies are critical to getting the most out of your marketing efforts and driving membership sign-ups. Today consumers have come to expect personalized content as a standard, and businesses are forced to prioritize personalization efforts. Personalization is important because everyone wants to feel that the conversation is 1 to 1 and not 1 too many. Sending relevant and personalized messages is not just a nice touch, it gets results! Below are a few wa
Feb 18, 20222 min readBest Strategies To Improve Conversion Rates As A Subscription Business
The goal of every subscription business is to improve conversion rates. By increasing subscription conversion rates and experiencing predictable MRR (monthly recurring revenue) growth at the end of each quarter this becomes possible. Statistics show that for most websites, 26-70% of users bounce immediately (i.e. leave the website without taking any action). Whether you are trying to attract leads on your website or landing page the advice is the same. You only have a few seconds to capture th
Feb 11, 20223 min readPelcro Platform Release v1.47 (Eliot)
“What do we live for, if it is not to make life less difficult for each other?” – George Eliot Introduction: Platform Release v1.47 is our first release of the year. As such, we focused on user experience and information architecture as the common themes of this release. We wanted to set a precedent for 2022 and beyond. V1.47 is inspired by George Eliot (Mary Ann Evans), because of the need to delve into realism and psychological insight. Our team uses these characteristics to understand and im
Product ReleasesJan 28, 20222 min readPelcro Update v1.46; ‘Locke’d and Loaded
Introduction: As the year concludes and the final quarter comes to an end; we wanted to seal this year with a Pelcro update that elevates business development and customer understanding. This way, you have a better understanding of your customer and subscriber insights. Which results in helping you set the right goals to position your business better, as the new year approaches. Centered around enhancing data insights we are excited to announce Pelcro update v1.46 (Locke). Prevalent through a
Product ReleasesDec 20, 20213 min readPlatform Update V1.45; Derrida
“What cannot be said, above all, must not be silenced, but written.” -Jacques Derrida Introduction: We are back with another Pelcro platform update! This platform update is full of new visual communication improvements, API enhancements, and your run-of-the-mill security checks, that just keep getting better. Inspired by Jacques Derrida, the famous Algerian-French philosopher and the founder of deconstruction. Why? The theme of this update is going through the different components of our platf
Product ReleasesDec 3, 20213 min read3 Reasons Why Our Social Login Feature Is Great For Your Business
Introduction: As you may know by now, we spend most of our time thinking of new ways where you can improve your business on our platform. We do this by researching and providing new incentives through features and enhancements. These features and enhancements would result in an increase in your conversion rate and drive up your sales, like our social login feature. If you classify as a lead generation-oriented website, research shows that the average website bounce rate is about 30%-50%. Thi
Product ReleasesNov 15, 20213 min readPelcro Webinar – How To Start, Grow, and Optimize Your Subscriptions and Memberships?
Introduction: Throughout our client calls, we tend to come across questions that trouble the minds of all membership and subscription business owners and operators. Regardless of the industry, there is a shared consensus that the ultimate goal is to reduce churn, ideally both customer churn and revenue churn as well. Although the question still remains how? How do businesses minimize churn while effectively grow and optimize memberships and subscriptions? What about if you want to start, whe
WebinarsNov 3, 20212 min readPelcro Update v1.44 Plato – Building On The Greats.
Perfecting our platform is an integral part of the Pelcro process. We constantly strive to push the limits to provide a great user experience and functionality. We are aiming to enable your business to connect your audience, customers, partners, and systems in a way that is both pleasant and productive when using the platform. Our platform update aims to please and ease the subscription management operations for both you, as well as your subscribers. Update v1.43 was centered around user experi
Product ReleasesOct 25, 20213 min readSetting Up Products and Payment Plans – Pelcro Plain And Simple Episode 2
Back again with another episode of Pelcro Plain and Simple! Where we take you through a seamless journey of how to set up and get the most out of your Pelcro account and the platform. Bite-sized and easy to consume, you can watch this any time, anywhere. So bring some snacks and find a comfortable seat. We are about to get started on setting up your products and payment plans. What To Expect: This episode is all about setting up the products and payment plans for your website on the platform
Oct 13, 20212 min readUpdate v.43: Protagoras Perfecting User Experience
Our Pelcro update is back again, and we have some surprises for you. At this point, improving our platform to provide the best experience for our clients has become an integral part of our process (and a way of life). We take our time to really understand your comments and reflect them on our platform. When it comes to usability, there are always many ways in which we can improve the experience for our clients. Ultimately, we simply believe that user experience isn’t based on what our platfor
Sep 23, 20212 min readThe Fastest Subscription Platform Just Got Faster
Just like the industry itself, we are constantly evolving to ensure that our new features are improving your overall business. Adding value to you and your customers through our variety of services. Focusing on user experience at the core of all our updates and changes. This time it’s all about creating a fast checkout process for our clients and their users. It’s important to improve and adapt to the needs of our clients and their users. Our new saved addresses and credit card details featur
Sep 7, 20212 min readV1.42 Pelcro Update; Praising Pliny
“True glory consists in doing what deserves to be written; in writing what deserves to be read” – Pliny The Elder At Pelcro, we always aspire for adaptability by design. That is to say, with every new release, we use your feedback to introduce and enhance features for a digital ecosystem that drives better business value. We’re certainly excited to share our Pelcro update with our latest and greatest release: v1.42 (Pliny). Why Pliny? Pliny the Elder, was a Roman author, philosopher, and nava
Sep 2, 20212 min read