The Pelcro Blog
All articles — page 6 of 18
414 articles on subscriptions, billing and paywalls. Browse and filter from the blog home.
CRM for Newspapers: Managing Reader and Advertiser Relationships
A CRM for newspapers tracks reader and advertiser relationships that drive both subscription and advertising revenue. Here's what publishers need from a CRM and how it connects to subscription billing.
Apr 30, 20265 min readHow Do You Publish a Magazine? Step-by-Step Guide for Publishers
Publishing a magazine involves far more than great editorial — it requires format decisions, distribution infrastructure, and a billing model that sustains the operation. Here's how to do it right.
Apr 30, 20265 min readHow to Start a Magazine: Open a Subscription Publication
Starting a magazine means making decisions about editorial focus, format, distribution, and how readers will pay — before a single word is written. Here's how to open a publication built to last.
Apr 30, 20265 min readSEO for Publishers: Publishing SEO That Drives Subscriber Growth
SEO for publishers is about turning search visibility into subscriber revenue — not just traffic. Here's how publishing SEO works and what separates publications that rank from those that convert.
Apr 30, 20265 min readWhat Is a Free Trial? How Publishers Convert Trial Users to
A free trial gives readers time-limited access to a subscription publication before they pay. Done right, it is one of the highest-converting tools in a publisher's acquisition strategy. Here's how it works.
Apr 30, 20264 min readWhat Is NCOA? How Publishers Use Address Updates for Print
NCOA — National Change of Address — is a USPS database that helps publishers update subscriber mailing addresses before print issues go undelivered. Here's what it is and why it matters.
Apr 30, 20265 min readSubscription Management for Publishers: Handle Subscribers at Scale
Subscription management for publishers means keeping billing accurate, access seamless, and subscribers engaged from signup through renewal. Here's what that requires at scale.
Apr 29, 20265 min readClient Acquisition for Publishers: Win B2B and
Client acquisition for publishers means winning B2B accounts — libraries, corporations, educational institutions, and professional teams. Here's what that process looks like and how to scale it.
Apr 29, 20265 min readCustomer Acquisition for Publishers: Grow Your Subscriber Base
Customer acquisition for publishers is about converting readers into paying subscribers — and keeping acquisition costs low enough that subscriptions stay profitable. Here's how the best publishers do it.
Apr 29, 20265 min readPelcro Release 2.6: Smarter Billing, Better Workflows, and
Release 2.6 (Tech Release 1.120)🟢 Platform: Introducing Carrier TipsWe've introduced a full carrier tipping system for print subscriptions, enabling publishers to collect recurring subscriber tips, exclude them from revenue, and automatically convert them into accounts payable bills for vendors and delivery carriers.✅ What's New: • Subscribers can add or manage an optional recurring carrier tip during checkout or via subscription management • Tips appear as a separate line item (vendor_tip) on
Apr 29, 20266 min readHow Long Is a Billing Cycle for Publishers and Subscriptions?
A billing cycle is the recurring interval between subscription charges. For publishers, choosing the right cycle length — monthly, annual, or something in between — shapes cash flow, churn, and subscriber behavior.
Apr 29, 20265 min readHow to Make a Magazine With a Subscription Model
Making a magazine today means deciding on format, editorial focus, distribution, and how readers will pay. Here's a practical guide to launching a publication built on subscriptions.
Apr 29, 20265 min readMRR for Publishers: Measure and Grow Monthly Recurring Revenue
MRR — Monthly Recurring Revenue — is the subscription health metric every publisher needs to track. Here's what it measures, how to calculate it, and what moves it.
Apr 29, 20265 min readCost Based Pricing: How It Works and When to Use It
Cost based pricing sets prices by adding a markup to the cost of delivering a product or service. Here's how the approach works, where it falls short, and when it makes sense.
Apr 28, 20265 min readWhat Is AOV? Average Order Value Explained
AOV — Average Order Value — measures the average amount a customer spends per transaction. Here's what the number means, how it's calculated, and how subscription businesses use it.
Apr 28, 20265 min readNRR Meaning: Net Revenue Retention Explained
NRR — Net Revenue Retention — measures how much recurring revenue you keep from existing customers, including expansions and churn. Here's what the number means and how to move it.
Apr 28, 20265 min readWhat Is CPQ? Guide for B2B Subscriptions
CPQ (configure, price, quote) helps B2B and subscription teams build accurate quotes fast. See what CPQ means, how it works, and how it fits quote to cash.
Apr 28, 20265 min readWhat Is ACV? Annual Contract Value Explained
ACV — Annual Contract Value — measures the average yearly revenue from a customer contract. Here's what the number means, how it's calculated, and how to use it.
Apr 27, 20264 min readWhat Is ARR? A Guide to Annual Recurring Revenue
Learn what ARR is and why it's crucial for business growth and revenue predictability.
Apr 17, 20263 min readPelcro 2.5 Launch: Conversational AI, Enhanced Billing, and
Release 2.5 (Tech Release 1.119)🟢 Platform: Pelcro AI Chat Assistant (Beta)We're launching the Pelcro AI Chat Assistant in beta — a conversational AI assistant powered by a full MCP backend, enabling natural language control over the entire Pelcro platform.✅ What's New: • Beta release of the Pelcro AI Agent, built on an MCP layer that covers all core Pelcro API endpoints • Interact with the full platform through natural language — from customer management and billing to subscriptions, imports,
Apr 14, 20263 min readRelease 2.4 (Tech Release 1.117): Streamlined Data
Release 2.4 (Tech Release 1.117)🟢 Platform: Delete Customer Metadata TagsWe’ve added support for deleting metadata tags from customer accounts, allowing admins to keep customer records clean and relevant.✅ What’s New: • A new Delete action is available next to metadata fields in the platform. • Admins can now remove metadata tags that are no longer needed. • Supported across: • Platform UI • Core API🎯 Impact:This enhancement eliminates the need for placeholder values or unused fields, he
Apr 2, 20263 min readHow to Improve the Sign-Up Process: Reduce Friction,
Studies on form optimization show that reducing friction in sign-up forms, such as removing unnecessary fields or simplifying the registration flow, can dramatically improve completion rates. In this article, we’ll explore the most effective ways to improve the sign-up process, including reducing form friction, simplifying onboarding, and designing registration experiences that convert more readers into subscribers.
Mar 24, 20267 min readPelcro Release 2.3 (Tech Release 1.116): Enhancing Delivery
Release 2.3 (Tech Release 1.116)🟢 Platform: Driver Delivery Sequence Number for Address RoutingWe’ve introduced a Driver Delivery Sequence Number field to help you manage delivery order for internally delivered newspapers.✅ What’s New: • A new delivery_sequence_number field is available on Address records. • Allows you to define the exact delivery order for driver routes. • The field can be: • Created and updated via API (POST /addresses, PUT /addresses/id) • Viewed in API responses (GE
Mar 17, 20265 min readWhat AI Actually Can and Can’t Do for Publishers
Artificial Intelligence now appears in almost every strategic conversation across media organizations: AI customer service, AI-powered paywalls, machine-learning churn prediction, customer data platforms, and personalization engines. Yet much of the industry discussion focuses on potential rather than measurable outcomes. In many cases, publishers are investing heavily in complex systems that promise optimization, while the real drivers of subscription growth remain far more fundamental.The chal
Mar 11, 20267 min read