The Pelcro Blog
All articles — page 6 of 17
401 articles on subscriptions, billing and paywalls. Browse and filter from the blog home.
Cost Based Pricing: How It Works and When to Use It
Cost based pricing sets prices by adding a markup to the cost of delivering a product or service. Here's how the approach works, where it falls short, and when it makes sense.
Apr 28, 20265 min readWhat Is AOV? Average Order Value Explained
AOV — Average Order Value — measures the average amount a customer spends per transaction. Here's what the number means, how it's calculated, and how subscription businesses use it.
Apr 28, 20265 min readNRR Meaning: Net Revenue Retention Explained
NRR — Net Revenue Retention — measures how much recurring revenue you keep from existing customers, including expansions and churn. Here's what the number means and how to move it.
Apr 28, 20264 min readWhat Is CPQ? Guide for B2B Subscriptions
CPQ — Configure, Price, Quote — software helps B2B sales teams build accurate, approved quotes fast. Here's how it works and why it matters for subscription businesses.
Apr 28, 20264 min readWhat Is ACV? Annual Contract Value Explained
ACV — Annual Contract Value — measures the average yearly revenue from a customer contract. Here's what the number means, how it's calculated, and how to use it.
Apr 27, 20264 min readWhat Is ARR? A Guide to Annual Recurring Revenue
Learn what ARR is and why it's crucial for business growth and revenue predictability.
Apr 17, 20263 min readPelcro 2.5 Launch: Conversational AI, Enhanced Billing, and
Release 2.5 (Tech Release 1.119)🟢 Platform: Pelcro AI Chat Assistant (Beta)We're launching the Pelcro AI Chat Assistant in beta — a conversational AI assistant powered by a full MCP backend, enabling natural language control over the entire Pelcro platform.✅ What's New: • Beta release of the Pelcro AI Agent, built on an MCP layer that covers all core Pelcro API endpoints • Interact with the full platform through natural language — from customer management and billing to subscriptions, imports,
Apr 14, 20263 min readRelease 2.4 (Tech Release 1.117): Streamlined Data
Release 2.4 (Tech Release 1.117)🟢 Platform: Delete Customer Metadata TagsWe’ve added support for deleting metadata tags from customer accounts, allowing admins to keep customer records clean and relevant.✅ What’s New: • A new Delete action is available next to metadata fields in the platform. • Admins can now remove metadata tags that are no longer needed. • Supported across: • Platform UI • Core API🎯 Impact:This enhancement eliminates the need for placeholder values or unused fields, he
Apr 2, 20263 min readHow to Improve the Sign-Up Process: Reduce Friction,
Studies on form optimization show that reducing friction in sign-up forms, such as removing unnecessary fields or simplifying the registration flow, can dramatically improve completion rates. In this article, we’ll explore the most effective ways to improve the sign-up process, including reducing form friction, simplifying onboarding, and designing registration experiences that convert more readers into subscribers.
Mar 24, 20267 min readPelcro Release 2.3 (Tech Release 1.116): Enhancing Delivery
Release 2.3 (Tech Release 1.116)🟢 Platform: Driver Delivery Sequence Number for Address RoutingWe’ve introduced a Driver Delivery Sequence Number field to help you manage delivery order for internally delivered newspapers.✅ What’s New: • A new delivery_sequence_number field is available on Address records. • Allows you to define the exact delivery order for driver routes. • The field can be: • Created and updated via API (POST /addresses, PUT /addresses/id) • Viewed in API responses (GE
Mar 17, 20265 min readWhat AI Actually Can and Can’t Do for Publishers
Artificial Intelligence now appears in almost every strategic conversation across media organizations: AI customer service, AI-powered paywalls, machine-learning churn prediction, customer data platforms, and personalization engines. Yet much of the industry discussion focuses on potential rather than measurable outcomes. In many cases, publishers are investing heavily in complex systems that promise optimization, while the real drivers of subscription growth remain far more fundamental.The chal
Mar 11, 20267 min readPelcro Release 2.2 (Tech Release 1.115): Billing Controls,
Release 2.2 (Tech Release 1.115)🟢 Default UI: SEO Audit & Optimization for “Powered by Pelcro” Paywall LinkWe’ve audited and optimized the existing “Powered by Pelcro” link in paywalls to ensure it follows SEO best practices and contributes backlink value to pelcro.com.✅ What’s Included: • Verified the link is crawlable and present in rendered HTML. • Confirmed it is not embedded in a blocked iframe. • Ensured the link is dofollow (not rel="nofollow" or rel="sponsored"). • Updated anchor text t
Mar 5, 20266 min readRelease 2.1 (Tech 1.114): Smarter Billing, Flexible
Release 2.1 (Tech Release 1.114)🟢 **Platform: Card Charging via Customer BalanceWe’ve introduced support for charging an existing saved card and applying the funds directly to a customer’s balance, eliminating the need for external charging workflows and manual reconciliation.✅ What’s New: • Admins can now charge an existing saved card on a customer’s account directly from Pelcro. • The charged amount is automatically applied to the customer’s balance. • The balance can then be used for: • S
Feb 18, 20267 min read10 Essential Characteristics of Top Paywall Software (Plus
Choosing the right paywall software is a critical decision for publishers and digital businesses aiming to grow recurring revenue, optimize conversions, and build long-term customer relationships. A modern paywall platform must do more than block content: it needs to support flexible subscription models, offer seamless experiences, and integrate with broader subscription management platforms. In this guide, we break down the 10 essential characteristics of high-performing paywall software you sh
Feb 16, 20263 min readPelcro Release 2.0: Major Platform Enhancements for
Release 2.0 (Tech Release 1.113)February 2nd, 2026🟢 Platform: Subscription Activity Logs Added to Subscription Details PageWe’ve improved subscription visibility by surfacing activity logs directly within the Subscription Details page, making it easier to understand changes and investigate issues without leaving the context of the subscription.✅ What’s New: • A new Activity Logs section is now available on the Subscription Details page. • Admins can view a chronological history of subscription-
Feb 4, 20268 min readInvoluntary Churn: Hidden Revenue Leaks in the Subscription
Most publishers track why subscribers cancel voluntarily: pricing, engagement, or content relevance. But a major source of lost revenue often goes unnoticed.Involuntary churn accounts for 25–40% of total churn in the average subscription business model. These subscribers are not choosing to leave. Instead, they are lost due to payment failures, expired cards, or other third-party issues.For publishers looking to reduce churn, involuntary churn represents one of the highest-impact, lowest-effort
Feb 2, 20263 min readPelcro Release 1.99: Organization Insights, Invoice
Release 1.99 (Tech Release 1.112)🟢 Platform: New Organizations View for Grouped Customer & Invoice ManagementWe’ve introduced a new Organizations view to give teams better visibility into customers and invoices grouped at the organization level, making it easier to manage accounts with multiple related customers.✅ What’s New: • A new Organizations tab is now available in the platform. Organization List ViewThe Organizations list displays: • Organization name • Number of customers under the or
Jan 19, 20265 min readPelcro Releases 1.97 & 1.98: Enhanced Reporting, Payments,
Release 1.98 (Tech Release 1.111)🟢 Platform: Gift Message Added to Fulfillment ExportWe’ve enhanced the Fulfillment Export to include gift messages for gift subscriptions, making it easier for fulfillment teams to process shipments accurately and efficiently.✅ What’s New: • A new gift_message column has been added to the Fulfillment Export CSV. • For gift subscriptions, the column displays the exact message entered by the purchaser. • For non-gift subscriptions or orders without a message, the
Dec 29, 20256 min readPelcro Release 1.96: Smarter Reporting, Modernized UI, and
Release 1.96 (Tech Release 1.109)🟢 Platform: New Subscription Health Report for Retention & Churn InsightsWe’ve introduced a comprehensive Subscription Health Report that helps you better understand historical subscription behavior and project retention and churn trends over time.This new reporting tool gives clear visibility into subscription activity, enabling smarter forecasting and more informed business decisions.✅ Key Features: • New Subscription Health Report accessible from the Pelcro p
Dec 3, 20255 min readPelcro Release 1.95: Refunds, Plan Upgrades, and Returns
Release 1.95 (Tech Release 1.108)🟢 Platform: Refund Customer Balances Directly to Original Payment CardsYou can now refund customer balances directly to their original payment cards — streamlining refund workflows and eliminating the need for manual intervention or external processing.✅ What’s New • Added support for refunding payments originally credited to a customer balance back to their card. • The “Refund” button now appears for eligible payments directly in the Admin Dashboard. • Supports
Nov 18, 20252 min readRelease 1.93: New UI, Faster Product Lists, and
Release 1.93 (Tech Release 1.107)🟢 Accounting: New Customer Balance Summary Report AddedYou can now view a consolidated summary of all customer balances directly within the Accounting → Reports tab — no need for manual exports.This update introduces the new Customer Balance Summary Report, designed to give accounting and finance users a clear, at-a-glance view of customer balances, activity, and outstanding amounts.✅ This update includes: • A new Reports section under the Accounting tab, built
Nov 3, 20255 min readPelcro Release 1.92: Google Pay via Braintree + Purchase
Release 1.92 (Tech Release 1.106)🟢 Payments: Google Pay Now Supported via BraintreeYou can now enable Google Pay for your checkout flows using the Braintree payment gateway — giving Android users a faster, more secure way to complete purchases.This update includes: • ✅ Braintree configuration support for Google Pay (API keys and credentials) • ✅ Seamless front-end rendering of the Google Pay button based on browser/device compatibility • ✅ Full back-end integration for tokenizing and processing
Oct 20, 20251 min readAI in Customer Service: How Publishers Can Respond 5× Faster
75% of CX leaders see AI as a force for amplifying human intelligence (Zendesk, 2024) and at Pelcro, we agree. In fact, we’ve seen it firsthand with our own customer support team: with the application of AI customer service, our ticket resolution time went from 5 days to less than a day. That’s an 80% reduction in resolution times. Across industries, leading support teams measure Time to Resolution (TTR) as the cornerstone of customer experience, which is defined as the average time between when
Oct 10, 20253 min readFive Offboarding Tactics That Strengthen Subscriber
Don’t treat your cancellation flow as a goodbye. It’s one of the most critical yet overlooked stages of your customer life cycle management. When done right, it can become a powerful subscriber retention strategy rather than a churn point.The goal isn’t to bury your cancel button so deep in the UX that you risk a lawsuit (looking at you, Adobe circa 2023), but to use that moment to remind customers of your value and even offer a better plan or upgrade.Below, we break down six offboarding tactics
Oct 8, 20254 min read