Media Kit Template
Fill in the form and watch your media kit build itself — audience stats, ad placements, rate card, and specs across eight widescreen pages. Set your colors, drop in your photography, then download a print-ready PDF.
Brand & colors
1 · Cover
2 · Who we are & numbers
3 · Audience
4 · Engagement
5 · Placements
6 · Rate card
7 · Specs, dates & calendar
8 · Contact
Who we are
[ Three or four sentences on your mission and editorial voice: what you cover, who you cover it for, and what makes readers come back. This is the only paragraph most advertisers will read — make it specific. ]
Who we reach
[ One sentence framing your audience for a buyer — the segment you own, not the size you claim. Specificity outsells scale. ]
What they do next
Ways to work with us
[ One sentence on how you like to build a campaign — single placement, full-funnel package, or custom content. ]
Rate card
| Placement | Unit | Rate | Availability | Notes |
|---|---|---|---|---|
| Run of site display | CPM | $00 | Rolling | Targeting +$0 CPM |
| Newsletter banner | Per send | $000 | 0 slots / week | Exclusive placement |
| Sponsored article | Flat | $0,000 | 0 / month | Includes production |
| Print full page | Per issue | $0,000 | Monthly | Covers on request |
| Event sponsorship | Per event | $0,000 | 0 / year | Naming available |
| Quarterly package | Bundle | $00,000 | 0 partners | Save 00% vs. à la carte |
Specs, dates & terms
Everything the agency trafficker needs, so a campaign never waits on an email thread.
Your text and colors save on this device as you type. Re-add images if you reload.
What's inside the media kit template
How to use the media kit template
What is a media kit?
A media kit is the document you send an advertiser to answer three questions in one pass: who reads you, where their message can appear, and what it costs. For most independent publishers it replaces a first sales call entirely — which is why not having one quietly costs deals. This free media kit template covers the pages that matter and nothing else: cover and headline reach, audience detail, placements with a rate card, and creative specs with a contact.
It is deliberately plain. Every field is a bracketed prompt you overwrite, and you set your own colors and photography, so a small newsroom, a trade magazine, and an association newsletter can all use the same skeleton without hiring a designer. Fill it once, refresh the numbers quarterly, and keep the file where your sales conversations start. Media kits win the first meeting; recurring reader and member revenue is what makes the business durable after it — which is where Pelcro comes in.
What advertisers actually look for
Four things get checked before anyone reads your positioning line. Get these right and the rest of the kit is supporting material.
1Audience they can't buy elsewhere
Specificity beats scale. “18,000 hospital procurement managers” outsells “240,000 monthly readers” for most advertisers, because it maps to their buying committee. Lead with the segment you own.
2Numbers with a source and a date
Every stat in the template has room for the tool and period it came from — GA4, your ESP, a circulation audit. Undated numbers read as estimates, and estimates get negotiated down.
3Pricing they can act on
“Contact us for rates” adds a week to the cycle. Publish a starting CPM or flat rate and a package tier, even if every deal is ultimately custom.
4Specs and deadlines in the same file
The agency trafficker needs dimensions, formats, weight limits, and a material deadline. Putting them on the specs page saves an email thread per campaign.
FAQ about media kits.
What should a publisher media kit include?
Four things, in this order: who your audience is with dated numbers; the placements you sell across web, newsletter, print, and events; what they cost; and the creative specs plus a named contact. Everything else — awards, testimonials, editorial calendar — is optional supporting material that belongs after those four.
Is this media kit template free?
Yes. Enter your work email and it's yours, free, with no watermark and no attribution requirement. Use it commercially, edit it, recolor it, and rebrand it.
What format is it in?
Eight widescreen 16:9 pages — the same shape as a slide deck, which is how most media kits are read and forwarded. Edit it in your browser, pick your own colors, drop in your own photography, then print or save as PDF. No design software needed.
Can I use my own brand colors and images?
Yes. The builder lets you set your brand's dark and accent colors, which recolor every page at once, and each image area accepts your own photography by upload or drag-and-drop. Your text and colors are saved in your browser as you work.
How often should I update it?
Quarterly, and always before a renewal cycle. Put the quarter in the filename and in the cover corner so nobody quotes last year's audience back at you.
What if I don't have all the numbers?
Delete the row. A kit with four solid, sourced metrics is more persuasive than one with twelve fields where half are guesses. Add channels back as you start measuring them.
Can I use this for a newsletter or association?
Yes. Newsletter publishers should lead with list size, open rate, and click rate rather than pageviews; associations should lead with membership, event attendance, and sector composition. Both fit the same eight-page structure.
How does Pelcro fit in?
Ad revenue is cyclical; subscriptions and memberships aren't. Pelcro runs the paywall, subscriptions, memberships, and billing behind the audience your media kit describes — so the same readers you sell to advertisers also pay you directly.