Print and digital subscription management
Run print and digital subscriptions from one subscriber record
One Pelcro plan can include mailed issues and digital access. Sell gift subscriptions, verify every US address against USPS standards, and build the mailing list for each issue in the same platform.
Trusted by Frieze, Education Week, Les Affaires, The Day & hundreds more.
Best for
Publishers that sell print and digital together
- Newspapers and magazines that sell print, digital and print + digital subscriptions side by side
- Publishers that mail issues in the US and need USPS-standard addresses and presorted mail
- Teams that sell gift subscriptions and one-time products next to recurring plans
- Publishers moving off a legacy circulation or fulfillment system
Features
Everything print and digital needs, in one platform
- Print + digital in one plan
- A plan can carry both shipments per interval (issues mailed each billing period) and digital entitlements, so one subscription covers the printed copy and online access.
- Gift subscriptions
- The buyer pays and Pelcro emails the recipient a unique redemption code. Staff can schedule a gift to start up to a year ahead and add a gift message of up to 200 characters.
- USPS address verification
- CASS-certified software standardizes US addresses to USPS Publication 28 and adds ZIP+4, carrier route and DPV status each time an address is created or updated.
- USPS mail presorting
- Presort First-Class Mail, Marketing Mail and Periodicals, with PS 3541, PS 3553 and PS 8125 forms, tray and sack labels, Mail.dat files and IMb labels.
- Fulfillment lists and exports
- Build mailing lists by country, state, ZIP code, carrier route or renewal status, combine them into a fulfillment and export to CSV. Approving a fulfillment counts down each subscriber's remaining shipments.
- Past issues and one-time sales
- Sell one-time products, such as a past issue, as eCommerce SKUs with a price, an inventory limit and an optional expiry date. Pelcro asks for a shipping address only when the product ships.
- Delivery pauses and address changes
- Subscribers can pause shipments and update their addresses through Pelcro's API. Staff can suspend shipments or mark a subscription undeliverable so it drops out of the next list.
- Print and carrier reports
- Bundle manifests by route and carrier, and a fulfillment activity report of starts, stops, vacation pauses, restarts and missed deliveries.
Case studyfrieze
Print and digital under one roof, and a print decline reversed
Frieze needed one place to combine print and digital subscription options, which it did not offer online before Pelcro. After launching its first paywall and memberships on Pelcro, its 12% yearly decline in print subscriptions stopped and reversed.
Read the full case study“We chose Pelcro because they appeared to do everything we wanted to do and they did it in a way we were completely happy with while being less expensive than competing platforms in the market.”
Tom Laidlaw, Director of Audiences, Frieze
12%
Yearly print subscription decline, halted and reversed
1
Platform for print and digital subscription options
3rd
Page view that triggers Frieze's metered paywall
Who we are
Built for publishers, by people who understand publishing
In 2016, frustrated by the lack of a truly modern subscription management service, we created Pelcro to revolutionize the publishing business model. Since then we've helped countless publishers grow, save on costs, and prioritize their content and campaigns.
Last updated
FAQ
Print and digital subscription questions
- What is print and digital subscription management software?
- It is the system a publisher uses to sell, bill and deliver print, digital and combined subscriptions. In Pelcro, each subscriber has one record that holds their subscriptions, payments, addresses and digital access, and the same platform builds the mailing lists for each print run.
- Can one subscription include both print delivery and digital access?
- Yes. A Pelcro plan can include shipments per interval, which sets how many issues are mailed each billing period, and entitlements, which control what the subscriber can read online. A subscriber on that plan gets both from one subscription and one bill.
- How do gift subscriptions work in Pelcro?
- A buyer purchases a subscription for someone else on your site, or your team creates it in the platform. Pelcro emails the recipient a unique code to redeem, and the buyer's invoice must be paid before the code works. Your team can set a start date up to a year ahead and add a message of up to 200 characters. If the recipient has no email address, the gift can be mailed to them instead. Gift subscriptions do not renew automatically; the buyer renews them, which extends the recipient's subscription.
- Does Pelcro verify US mailing addresses?
- Yes. Once enabled for your account through Pelcro support, CASS-certified verification runs every time a US address is created or updated, whether through the API or the platform. It standardizes the address to USPS Publication 28, validates it with DPV and adds ZIP+4, carrier route and county data. NCOALink processing is available after you sign the USPS forms, and its updates are applied to the fulfillment output. More on USPS address verification
- Can I sell back issues with Pelcro?
- Pelcro does not have a dedicated back-issue feature. You can sell a past issue as an eCommerce product: each SKU has its own price, a finite or unlimited inventory and an optional expiry date. Orders move from paid to fulfilled, and a shipping address is collected only for products that ship.
- How does Pelcro handle print fulfillment?
- You segment subscriptions into lists with the List Builder, combine lists in the Fulfillment Builder, and export the result. Each fulfillment includes a bundle tops PDF and a fulfillment report covering paid, arrears and complimentary subscribers, labels, copies and deferred income. Carriers are assigned by delivery area, with a commission per copy and deductions for missed deliveries. More on fulfillment
- Can subscribers pause delivery or change their address?
- Yes, through Pelcro's API: subscribers can suspend shipments until a set date and add or update their addresses. Your team can also suspend shipments, change a subscription's shipping address or mark it undeliverable in the platform, and lists can leave those subscriptions out.
Get started
Bring print and digital together with Pelcro
See how Pelcro runs print, digital and gift subscriptions, address verification and fulfillment in one platform.
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