Top Subscription Stories from June 2025

What publishers can learn from broader subscription strategy shifts:

The subscription economy continued to shift in June 2025, with key moves from platforms in education, entertainment, and streaming—each offering lessons for digital publishers. From flexible tier upgrades to bundled value-adds and growing ad-supported models, these updates offer clear signals: subscribers want control, options, and perceived value. For media outlets, these strategies can be reimagined to drive loyalty, limit churn, and boost recurring revenue.

Teachable’s Tier Strategy

Teachable is rolling out new “Builder” and “Growth” subscription tiers through mid-July 2025, automatically migrating users with pricing changes kicking in at the next renewal. Instead of shocking users with sudden price hikes, Teachable is providing early access to new features and maintaining a consistent billing cadence. For publishers, this is a reminder that tier changes are most effective when introduced gradually—with clear value added and sufficient time to adapt.

📖 Read more on Teachable | June 2025

Hulu’s Mega-Bundle

Hulu is pushing its bundled subscription model harder than ever—offering Hulu, Disney+, ESPN+, and 90+ live channels for $82.99/month. The package includes unlimited cloud DVR and simultaneous streaming. While this is aimed at streamers, the lesson for publishers is clear: bundling content types (for instance news, lifestyle, and archive access) into tiered plans can increase perceived value and reduce subscription fatigue.

📖 Read more on Decider | June 5, 2025

Global Subscription Growth

A fresh DCN report reveals that digital subscriptions hit 923 million globally in Q1 2025—up YoY—while ad-supported models now make up 28% of all digital subscriptions. Bundling is on the rise, with 58% of SVOD users part of a multi-service bundle. For publishers: this suggests growth potential in hybrid models (freemium + ads) and licensing partnerships, especially when targeting younger or more price-sensitive audiences.

📖 Read more on Digital Content Next | June 5, 2025

As subscription fatigue grows and consumers weigh every monthly charge, digital publishers can’t afford to stay static. Whether it’s experimenting with bundles, offering more flexible tiers, or tapping into ad-supported hybrids, the key is staying responsive to what subscribers actually value. June’s updates show that the brands winning are the ones evolving.

At Pelcro, we help digital publishers do exactly that—build flexible, scalable subscription models that adapt to your audience and drive revenue.

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