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Paywall Enhancements, Security Improvements, and an All-New Marketing Campaign Builder With Release

Updated: Jan 22

At Pelcro, we strive to continuously improve the user experience and add more value through the platform. With this release, Pelcro has incorporated a variety of new features which include a sophisticated marketing campaign builder, improved security, simplified accounting, the ability to create multiple paywalls and so much more. So, without further ado, let us jump into update V1.55.

An All-New Marketing Campaign Builder

As a business, one of the key elements to keep track of is the success of your marketing campaigns. And that’s why we’re introducing our all-new “Campaign Builder” feature. Through it, you’ll be able to create and automate some of your marketing messaging sequences through data-driven segmentation. This new module combines with our list builder to assist you with messaging associated with product launches, brand awareness, minimizing churn, and more. Read more about it right here.

List Builder V.2.0

Pelcro’s list builder just got a major facelift! Major enhancements have been added to empower you with a robust set of segmentation mechanisms to target different people based on what is appropriate for your audience, including segmentation based on your offerings, transactions, customers, and geographical data. (Learn more here).

Additionally, we’re introducing new “Campaign” lists, which can combine with our campaign builder in the context of your segmented marketing efforts. These lists can leverage a wide array of segmentation filters to build your marketing personas, and accordingly tailor your brand’s messaging, and positioning to be closely aligned to those personas in order to be effective. (Learn more).

Our list exports will also have more information about gift subscriptions, including gift donor invoices & coupon codes used to pay for the gift. And not to let our fulfillments miss out on all the hype, we’ve added a new ‘name’ field to our fulfillment module, so that you’re able to distinguish between your different fulfillment efforts.

3D Secure 2.0

With the newly introduced security standard required by the Second EU Payment Services Directive (PSD2), Merchants, acquirers, card issuers, and customers require strong authentication (also known as two-factor authentication) for payments. To comply with this requirement, we’ve added support to the new version of 3-D Secure 2 for our payment mechanisms across the platform and Pelcro elements to guarantee compliance, without compromising on your frictionless experience.

Paywall Enhancements Like Never Before

Our paywall’s segmentation capabilities got even better! Now you’re able to target more users more granularly based on Target URLs, Custom JavaScript, and JSON Metadata.

The URL pattern fields allow you to segment users based on a certain URL pattern.

  1. Exclude URL pattern: If you add a value here, any user with that value in the URL will be excluded from this paywall targeting and will not see the paywall.

  2. Target URL pattern: if you add a value here, any user with that value in the URL will be targeted and they can see the paywall if they fit the criteria in all the other fields.

The Custom JavaScript field allows you to add the body of a function that returns true or false. This allows for great customization with anything JavaScript related. Here is an example of using this field to target any user who is authenticated:


<return window.Pelcro.user.isAuthenticated(); >

The JSON Metadata fields allow you to add JSON to accompany the title and subtitle fields that you send along with each step on the paywall configuration. For example, if you would like to customize the text on the submit button for registration, it could look like this:

Note: Some customization could be required for your UI. Please consult your Account Manager.

Restructure Your Paywalls

In order to support segmentation and targeting for more than one user group under the same product, you can now add more than one paywall under each product. Simply visit ‘View paywalls’ on the ‘…’ button next to your products.

This provides ultimate flexibility regarding who you want to target. For example, one paywall messaging can target users who are authenticated, and another paywall can target users who are not authenticated. Each group of users will see different (and more personalized) messaging that can help in conversions.

Below you can find an example of 2 different paywalls added under the same product.

Improved Accounting

We’re giving our in-demand accounting function some serious attention, to ensure that your books are simplified and your time is saved. Some of these changes include the below, but stay tuned for more to come in the upcoming releases:

Deferred Revenue Export

You can now export your deferred revenue balance per customer so that you can meet any auditory or regulatory requirements. This export will cater to both time-based and shipment-based revenue recognition, allows you to have visibility over consumption and will provide you a breakdown of the balance available on your accounting dashboard.

Accounts Receivable Export

You’ll also be able to export your accounts receivable in the same fashion, to track funds that customers owe you for offerings that have been invoiced.

Customizable List Headers

To enhance your user experience on the platform, you’ll now be able to select the headers you see on specific list views so that you can better analyze your data directly from the platform without having to do it through CSV exports. This is currently available within the subscriptions and customers sections (Look for the gear icon at the top right of your section table).

Oh, and don’t worry about messing up the view for others – Each collaborator has their own separate view.

Enhanced Sorting & Filtering for Memberships

We’ve added a number of improvements for memberships; among which, you will now be able to search and filter through your memberships with our recently introduced functionalities. This allows you to specify the exact parameter you’re searching with, filter search results based on specific criteria, export only filtered results, and sort based on specific columns.

Keep scrolling to learn more about other improvements as well!

Other Additions

  1. You’ll now be able to optionally update a subscription’s address when the “address is required” option is disabled on the product level. This is especially useful for gift subscriptions since addresses are not usually required for donors, yet recipients require an address for physical products.

  2. We’ve added some useful data points to our refunds & payments exports, including payment category, refund reason, and organization name.

  3. We now support tax collection for businesses in the UAE.

Interface Improvements

Memberships Management:

Your end customers can now view and edit the address on their memberships all on their own directly from their dashboard.

Shipments Management:

Your end customers can now selectively suspend their shipments temporarily from their dashboard, in case they’re not available to receive shipments for any reason.

Tickling your Developer’s Mind

We have also included some fresh additions to our APIs, WEBHOOKS, Integrations, and SDKs. Not to mention that we have also updated our documentation with fresh case studies and client success stories! To check out all of the above refer to our changelog here.

What Pelcro Pledges To offer

At Pelcro we always strive to offer excellence and nothing short of that. Your journey towards success is linear with the path we aspire to take. So, make no mistake about that, as everyone at Pelcro works towards making your subscription business the best amongst all of your competitors. If you are looking for ways to improve how you manage your subscriptions and memberships, schedule a demo or get started with a free trial today!


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